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Pluto, Buddy, Lucky | Wildlife Conservation Society & S.I. Newhouse School of Public Communications Check out this captivating student campaign titled 'Pluto, Buddy, Lucky', which was crafted for the Wildlife Conservation Society by the talented students of S.I. Newhouse School of Public Communications. This thought-provoking ad campaign, unveiled in December 2017, utilizes poignant visuals featuring wild animals in familiar domestic settings. Through imagery like a rhino near a food bowl or a bat in a birdcage, it urges viewers to reconsider their relationship with wildlife and emphasizes the importance of human responsibility towards conservation efforts. The campaign not only sparks empathy but also prompts a reflection on the impact of human actions on biodiversity. In the wake of increasing extinction rates, it serves as a call to action to safeguard wildlife and preserve their habitats. The powerful tagline "Here, we are wildly equal" underscores the significance of treating all species with respect and advocating for conservation measures. #wildlifeconservation #publiccommunications #adcampaign #conservationefforts #environmentalawareness #studentcampaign #sinewhouseschool #creativity #marketinganalysis #wildlifeprotection #animalconservation #conservationeducation #storytelling #brandstrategy #digitalmarketing #marketinginspiration #connections #community #letsconnect  #valuesinadvertising #savewildlife #environmentalimpact #biodiversity #awarenesscampaign #visualstorytelling #campaignstrategy #socialresponsibility #natureconservation

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