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The name of the most successful #prescription drug to be launched in 2022 should come as no surprise to anyone who reads People Magazine. 💫 Dozens of celebrities – Oprah Winfrey, Amy Schumer, Whoopi Goldberg, Charles Barkley, Rosie O’Donnell, Elon Musk, and many others – have admitted to using #Mounjaro or its GLP-1 agonist cousin #Ozempic to help control their weight, pushing the brands from the pharmacy to the tabloids and helping Mounjaro earn more than $5 billion in sales in its first full year on the market, good enough for second in Eli Lilly’s entire portfolio. For pharma’s launch class of 2022, it would seem, weight loss is the new black. Read more of Joshua Slatko's analysis in "First year after launch: an extra-pharma phenomenom." https://lnkd.in/eqWEMUZp #MedAdNews

  • First year after launch, Med Ad News

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