Biopharmaceutical manufacturers commercializing products in the United States rely on #marketing and #communications agency partners to inform the marketplace — patients, prescribers, payers, and everyone else who makes decisions about health care — on their product’s benefits and value. The agency partners they choose to work with can make or break a product’s success, but selecting the right collaborator isn’t always easy. Molly Brown of Omnicom Health Group and Megan Hall of Entrée Health explain in "Pitch perfect: RFP responses that don’t fall flat". https://lnkd.in/gBM2sS9h #healthcaremarketing #healthcareadvertising #pharmaadvertising #MedAdNews
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Unlock the full potential of your #pharmaceutical strategies with our latest insights on market access! Navigating formulary placement and clinical criteria can be a maze—let's simplify it. In our latest blog, we delve into the complex world of pharma market access, identifying key hurdles and providing strategic solutions that pave the way for your therapies to reach those in need. From mastering utilization management to optimizing rebate strategies, discover how to ensure your products overcome barriers and achieve favorable formulary placements. Dive into our blog here: https://lnkd.in/gycTAQR2 Stay ahead of the curve with Illuma Advisors as your partner in navigating the dynamic healthcare landscape. We're committed to helping you deliver patient-centric outcomes that matter. #HealthcareInnovation #FormularyManagement #PharmaStrategy #MarketAccess #PatientCare
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There are so many factors that impact product access. Check out our latest blog on key items to focus on while working on product strategy.
Unlock the full potential of your #pharmaceutical strategies with our latest insights on market access! Navigating formulary placement and clinical criteria can be a maze—let's simplify it. In our latest blog, we delve into the complex world of pharma market access, identifying key hurdles and providing strategic solutions that pave the way for your therapies to reach those in need. From mastering utilization management to optimizing rebate strategies, discover how to ensure your products overcome barriers and achieve favorable formulary placements. Dive into our blog here: https://lnkd.in/gycTAQR2 Stay ahead of the curve with Illuma Advisors as your partner in navigating the dynamic healthcare landscape. We're committed to helping you deliver patient-centric outcomes that matter. #HealthcareInnovation #FormularyManagement #PharmaStrategy #MarketAccess #PatientCare
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More Than Access (MTA) is a highly qualified provider of #strategic and #operational #MarketAccess and #PricingSolutions with a focus on #RareDiseases. MTA offers customized high-value tactics to accelerate time-to-market for innovative medicinal products, particularly those targeting conditions with the highest unmet #MedicalNeeds. MTA empowers #healthcare innovators to maximize impact while ensuring patients gain timely access to breakthrough treatments. This #patient-centric approach drives #accessibility and #efficiency, facilitating life-changing therapies in a way that benefits patients, healthcare systems, and #pharmaceutical companies alike. Visit https://lnkd.in/d7CSED7Q or contact Dario Lidonnici for more information. #HealthcareStrategy #InnovativeMedicines #PatientCare
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👉 Healthcare distributors are the lifeline of drug supply chain and deserve complete transfer visibility and secure data exchange to ensure effective and on-time drug delivery. ✅ Nearly 20,000 #pharmacies across the country rely on #healthcare distributors to ensure that they have the tools needed to effectively serve their communities. Discover how these crucial partnerships drive #innovation and support patient care: https://bit.ly/46CfyQF #patientcare #technology #trackandtrace #supplychain HDA - Healthcare Distribution Alliance
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Launching new products in the healthcare industry is more challenging than ever, especially with growing price pressures and the need to stand out in an increasingly competitive market. But these challenges also present unique opportunities! In our blog post below, we explore key strategies that can help healthcare companies overcome these hurdles and launch their products successfully. From enhancing your value proposition to navigating complex reimbursement landscapes, the article provides actionable insights into how companies can: 🔸Differentiate their offerings in a saturated market 🔸Address pricing and reimbursement challenges proactively 🔸Successfully launch new products despite market pressures Learn how to optimize your market access and tailor your messaging to what really matters for payers, providers, and patients. This is the insight every MedTech and pharmaceutical company needs to stay ahead. 🔗 Read the full article: https://lnkd.in/gdx5AEf4 Whether you’re preparing for a product launch or trying to navigate pricing pressures, this article provides a roadmap for success. #ProductLaunch #Healthcare #PricingStrategy #ValueProposition #MarketAccess #MedTech #Pharma
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Pharmaceutical companies have a growing opportunity to expand their reach, tapping into the broader market of assisted-living communities and home-based care. This expansion covers nearly 20% of the Medicare population. By addressing the unique needs of patients in these settings, pharmaceutical companies can significantly enhance their impact and access a broader segment of the healthcare market. The potential for growth in these areas is substantial, offering new avenues to support patient health and well-being. Don't miss out on key industry trends—follow Life Sciences by PointClickCare on LinkedIn. #Pharmaceuticals #Healthcare #Medicare #PatientCare
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Excited to share our latest piece on healthcare interoperability! 🚀 We're exploring how pharmaceutical warranties for specialty medications can drive meaningful data exchange and improve patient outcomes. Dive into our insights on how detailed clinical data can foster trust and financial sustainability in healthcare. #Healthcare #Interoperability #KlearTrust #PharmaceuticalWarranties #DataDriven
Pharmaceutical Warranties: A Compelling New Use Case for Interoperability
kleartrust.com
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This is game changing software right here. Better treatment for patients and lowering financial risk as well for specialty medications. Check out the short article for details! #healthcare #datadriven #patientfirst
Excited to share our latest piece on healthcare interoperability! 🚀 We're exploring how pharmaceutical warranties for specialty medications can drive meaningful data exchange and improve patient outcomes. Dive into our insights on how detailed clinical data can foster trust and financial sustainability in healthcare. #Healthcare #Interoperability #KlearTrust #PharmaceuticalWarranties #DataDriven
Pharmaceutical Warranties: A Compelling New Use Case for Interoperability
kleartrust.com
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In the complex landscape of pharmaceuticals, the choice between generic and branded drugs has become a critical decision for both healthcare providers and patients. This decision is not merely about choosing a name; it involves navigating the delicate balance between drug safety and affordability. As the healthcare industry continues to evolve, understanding the nuances of this race becomes essential for making informed decisions that impact both individual health and the broader healthcare system. Inyudo - I and You Do #pharmacy #clinicalpharmacy #clinicalresearch #medicines #healthcare
The Race for Drug Safety and affordability | Inyudo - I and You Do
iandyoudo.com
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Reality… You Can Run from It, Face It, or Embrace It At REALITYRx communication, we choose to embrace the realities of pharmaceutical marketing in today’s changing healthcare environment. For more than fifteen years, REALITYRx has embraced the realities of the ever-changing healthcare industry. We thrive in an environment shaped by healthcare providers’ needs, patient and consumer demands, regulatory requirements, technological advances, and budget constraints. We believe that healthcare agencies need to be scalable and adaptable to a dynamic, modern marketplace. Visit our website to learn more - https://lnkd.in/eBZWsPt #REALITYRx #Pharma #PharmaMarketing #Reality #RRx #TheRightDose #Marketing #Communication #DynamicMarketing
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