Father's Day is a few days away! Take a peek into the online behavior of dads in the Asia-Pacific region, based on surveys and internal platform data. #FathersDay #digitaladvertising
MediaDonuts by Aleph’s Post
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We partnered with a bank that needed to add new customers from rural or low-to-moderate income (LMI) markets to comply with the Community Reinvestment Act (CRA). By using the census information provided by the client, we converted that data into a usable marketing audience to ensure the ads were delivered to the right target, drove foot traffic and website visitation for each of the bank’s branches. - 5,040,750 impressions - 172,520 total in-person visits to all their branches in 2023. Our customized approach not only led us to fulfill our client’s needs, it allowed them to understand how the households were being served and to streamline the reporting thanks to our Integrated DSP Solution. Talk to our team of experts today to see how OnSpot can drive results for your brand. #OnSpotData #CaseStudy #DigitalMarketing #Data #FootTraffic #Advertising #AttributionReporting #TargetedMarketing
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Here's the latest on what we've baked for you in Emplifi: https://lnkd.in/ebZ5EUtM #socialemediamarketing #socialmedia #analytics #listening #competitors #emplifi
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Back-to-school season is almost here! In this Ask the Expert segment, Experian experts reveal their predictions and tips for engaging with school shoppers this season. Watch the full Q&A here to discover our anticipated shifts in consumer behaviors, tactics to navigate signal loss, and more ➜ https://lnkd.in/gKg4fyiF Anne Passon, MBA Colleen Dawe Jeremy Meade Brittany Blackford Jim DeMarke Kimberley Klevstad #BackToSchoolMarketing #DigitalMarketing #RetailAdvertising #CPGAdvertising #AudienceTargeting
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🤝 Your help is needed and appreciated 🤝 I am still looking for participants to fill out the survey that's part of my research into the effects digital fatigue might have on consumers' shopping behaviours and habits. Filling out the survey will only take about 5 minutes! You can find the link to the survey down in the comments!
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We love data in media and advertising. So, why are we ignoring what is considerably the most important data there is - a health check on our industry. I urge you to read over the 2024 Create Space Report and more importantly, share and take ACTION. "The sheer number of issues that need to be addressed may be daunting. From sexism and racism to ableism and ageism, we need to continue to battle on many fronts. But there is no room for DE&I fatigue. There’s an incredible opportunity to create an industry that’s more reflective of Australia. The industry has been working hard to upgrade its policies and approach to DE&I. Now the real work begins in translating strategy and intent, into action and behaviour at all levels." #CreateSpaceAustralia #diversityandinclusion #CreateSpaceReport #mediaindustry
Download 2024's Create Space Report today. Share data and insights from the latest census with your network and take action in driving real change across the advertising industry. Access it here: https://bit.ly/487LopF #CreateSpaceAustralia #diversityandinclusion Hannah Sturrock, Simon Wassef, Jessica Farrell, Rose Herceg, Renata Yannoulis
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Demographic data isn't just about numbers; it's about understanding the human journey. EASI Life Stages simplifies this by grouping individuals according to key life events like starting a career, buying a home, or raising a family. These clusters provide actionable insights into neighborhood compositions and consumer behaviors over time. Businesses leverage these insights for direct mail campaigns, sales strategies, and beyond. Stay informed with EASI's innovative approach to demographic analysis. https://lnkd.in/e29nyee7 #DemographicData #EASILifeStages #ConsumerBehaviors
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Our latest Ask the Expert video features a panel of Experian experts discussing the 2024-25 Back to School season! Watch the video here to learn: ✏ How consumer behavior around back-to-school shopping are changing ✏ Media channels we predict will be the most successful https://lnkd.in/g-8puZgC #BacktoSchool #BacktoSchoolMarketing #BacktoSchoolCampaigns
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Here's an action that I am still digesting, so I don't have any profound thoughts yet. The FTC has launched an inquiry into 8 companies for using "surveillance pricing." Essentially the FTC alleges these companies are using "location, demographics, credit history, and browsing or shopping history" to set a targeted price. That seems like a use of technology that just aids in a standard business practice. If I run the Dean + Deluca in the lobby of the Times building, I am charging people prices very different from the prices for bait shop BBQ Clay's House of Pig sells in Tupelo. (I've eaten at both place's and I prefer the bait shop BBQ). Insurers use credit history and location as a proxy for risk in pricing their products. Now the FTC is on the prowl. More to come I am sure. https://lnkd.in/dfy2JRSP
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Senior Director Sales Manager - Data & Analytics & Fund Communication Solutions | Head of International Sales
Consumer Duty - Combining Consumer Data with Price & Value Metrics Webinar Join Broadridge and Boring Money for a timely review of how asset managers are responding to the challenges of Consumer Duty. In this webinar, we will share insights which will support asset managers to analyse, benchmark and evidence delivery of fair value and good consumer outcomes and walk through specific examples, touching on: Demographics Vulnerable customers Price and value How to understand the nuances of good outcomes Link to register is below :
Consumer Duty: Combining Consumer Data with Price & Value Metrics
event.on24.com
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Clickstream & Funnel Analytics use cases saw vendors like Amplitude and Mixpanel come to the fore and that worked in the monolithic environments. But that very monolithic nature lead to vendor lock-in & data lock-in. Learn and try how StarTree and Pinot helps unlock real-time analytics bringing greater flexibility and cost reduction too.
Clickstream and Funnel Analysis with Apache Pinot and StarTree | StarTree
startree.ai
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