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Global manufacturing has faced hiring challenges for years—but the hiring gap is growing amid booming demand for skilled workers. How can manufacturers attract the next generation of talent? In an interview with Manufacturing Digital, Senior Partner Brooke Weddle explains what younger employees want. bit.ly/4cgXEoV #GenZ #SkilledLabor

  • "There is an opportunity to think about appealing to younger generations and showing them how there is meaning in skilled trades work." - Brooke Weddle, Senior Partner

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Rohen R Murari

Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.

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McKinsey & Company, The insights shared by Brooke Weddle highlight a crucial aspect of our workforce's evolution: attracting younger talent to skilled trades. It's not just about jobs anymore; it's about purpose and impact. By showcasing the meaningful contributions of skilled labor, we inspire the next generation to see beyond a job title—to see a career that builds, creates, and shapes the world around us. This approach isn't just motivational; it's a testament to how industries can adapt and thrive by aligning with the values and aspirations of Gen Z. As we bridge the gap between demand and supply in manufacturing, understanding what resonates with younger workers becomes more than a strategy—it becomes our collective opportunity for growth and innovation.

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Booming demand for staff would require the usual suspects for bringing in new talent: pay, working conditions, career progression opportunities.

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