Is brand loyalty a thing of the past? 💔 Not necessarily – but it’s not what it once was. The supply disruptions that forced consumers to shop around during the pandemic have stuck. It’s a trend that’s even reached traditionally loyal older consumers. So, are there any winners? 🤔 Our great new report has the answers to this and a host of other questions on the ‘State of the Consumer’ in 2024. Check it out below ⬇️ https://lnkd.in/eZU-iXfs #ConsumerInsights #ConsumerBehavior #BrandLoyalty #McKinseyGMS
McKinsey Growth, Marketing & Sales’ Post
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To quote Heraclitus: "there is nothing permanent except change". This rings true regarding the way we as consumers interact with our brands and industries - perhaps none more so than Retail. Check out Brandwatch's report exploring the top five trends impacting the industry. https://lnkd.in/eGZQcf4S
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We asked more than 5,000 consumers about their shopping habits to discover what factors can influence purchasing behavior and how retailers can use that to rebuild brand loyalty. Learn how retailers can gain a competitive advantage by meeting evolving consumer demands https://ontr.ac/9ge #fasterdelivery #ecommerce #ecommercetrends #onlineshopping #ontrac
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A recent report showed that consumer brand loyalty is shifting with challenging economic times. Here are some key takeaways: 🔍 Loyalty to brands is decreasing during economic uncertainty. 🔍 Consumers are more open to trying new products and brands. 🔍 Quality and value for money are top priorities for today's shoppers. Read more here: https://lnkd.in/ggA9Hxtq #ConsumerTrends #MarketResearch #BrandLoyalty #QualityMatters
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Agency CEO | Capability Builder | Commerce Visionary | Cannes Lions Jury President
According to eMarketer's latest report, over half (54%) of retailers intend to enhance their loyalty programs this year. This underscores the increasing significance of loyalty as a vital catalyst for growth in an era of Networked Experiences #networkedexperiences #retailtrends #adressablerelationships #loyalty
🚀 Loyalty is on the rise in 2024 (We Unicorns knew it all along!) According to eMarketer and their latest loyalty report, more than half of retailers are going all in on their loyalty programs this year. Our Chief Solutions Officer, Melissa Berger, shares her thoughts on the trend spike: “The next wave of loyalty is here. We believe Identity loyalty, where brands infuse more personalization, more partnerships, and an evolved set of benefits, will shape how consumers move from like to love and long-lasting relationships with brands.” Swipe to read more about how brands are upping their loyalty game with personalized experiences, exclusive tiers, and partnerships 🙌 Find out more here: https://lnkd.in/eaDzBpqP #NetworkedExperiences #LoyaltyPrograms #IdentityLoyalty #BrandRelationships
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Ready to heat up your summer marketing strategies? Dive into the latest seasonal CPG trends with this new article! From leveraging nostalgia to understanding eco-conscious consumer behavior, find out what it takes to boost engagement, loyalty and your bottom line this summer. Don’t miss out on making this season your most profitable yet. Check it out now! #MarketingTrends #CPGMarketing #Cella #RandstadDigital
Summer outlook 2024: Seasonal CPG trends to build your marketing strategy
retaildive.com
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As consumer behaviour evolves, so must our approaches to selling. People have shifted their shopping habits, becoming more deliberate, mindful, and innovative in their purchasing decisions. Three enduring shopping trends have emerged, necessitating businesses to tailor their retail marketing strategies to align with consumer preferences. These trends underscore the importance of meeting shoppers on their own terms. https://bit.ly/3gLLVmk #MarketingInsights #SMDAssociatesKE #SMDConsultingKE
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🌞 Ready to heat up your summer marketing strategies? Dive into the latest seasonal CPG trends with this new article! From leveraging nostalgia to understanding eco-conscious consumer behavior, find out what it takes to boost engagement, loyalty and your bottom line this summer. 🔥 Don’t miss out on making this season your most profitable yet. Check it out now! #MarketingTrends #CPGMarketing #Cella #RandstadDigital
Summer outlook 2024: Seasonal CPG trends to build your marketing strategy
retaildive.com
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Director, Executive Search + Strategic Client Partner at Cella by Randstad Digital | Digital, Marketing, & Creative Talent Solutions
🌞 Ready to heat up your summer marketing strategies? Dive into the latest seasonal CPG trends with this new article! From leveraging nostalgia to understanding eco-conscious consumer behavior, find out what it takes to boost engagement, loyalty and your bottom line this summer. 🔥 Don’t miss out on making this season your most profitable yet. Check it out now! #MarketingTrends #CPGMarketing #Cella #RandstadDigital
Summer outlook 2024: Seasonal CPG trends to build your marketing strategy
retaildive.com
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All things Strategy | Candidate Advocate | Helping you attract and retain top UX, Product, and Marketing talent
🌞 Ready to heat up your summer marketing strategies? Dive into the latest seasonal CPG trends with this new article! From leveraging nostalgia to understanding eco-conscious consumer behavior, find out what it takes to boost engagement, loyalty and your bottom line this summer. 🔥 Don’t miss out on making this season your most profitable yet. Check it out now! #MarketingTrends #CPGMarketing #Cella #RandstadDigital
Summer outlook 2024: Seasonal CPG trends to build your marketing strategy
retaildive.com
