Michael Chambers’ Post

Dear LinkedIn friends ✨, A couple of weeks ago, I reached out to you seeking examples of creative and innovative uses of AI in advertising and marketing. The response was really interesting and thought-provoking, spanning from small-scale social media initiatives to AI-generated videos and full Above The Line (ATL) campaigns. Below, you can find a short description of each campaign activity, including links. But first, here are a few key takeaways: 💡 The use of AI in marketing is still very limited and fragmented. 💡 AI in campaigns is mostly used in an experimental way 💡 AI in marketing is still in the adoption phase 💡 We also need to discuss "ethics" in relation to AI use and our brands Reflecting on these key takeaways, I had a conversation with my new AI friend, Simon Peschcke-Køedt, where we discussed how some marketing departments might not disclose or admit that they are actually using AI. This reminds me of the early adoption phase of ChatGPT-4, when most people felt that using it was akin to "cheating." Let me assure you, you're not cheating—you're elevating your work! 😊 Thank you to everyone who was so kind as to share AI examples—both here on LinkedIn and via email. Here we go: The Inhumane Experiment (IO Agency): To increase awareness of the negative effects of social media. Laika, a 13-year-old girl, raised 100% on Social Media – check out the scary findings: https://www.laika13.com/ Toyota – Monstertruck gimmick: Toyota created three Monstertrucks based on their existing car models. https://lnkd.in/dZh5p3Xz Chupa Chups – AI world of lollipops: Interactive AI world where kids can use AI to build creative images: https://lnkd.in/dnCCaSWG Coca Cola Masterpiece: An AI video showing a Coca Cola being thrown around in an Art Museum: https://lnkd.in/d4QB3nYV Carvana – hyper-personalized car journeys: Carvana sent out 1.3 million personalized car journeys using text-to-video: https://lnkd.in/dzRCbV_N Heinz AI: Heinz proved in a funny campaign that whenever you prompt “Ketchup,” you will get a Heinz (kind of..) https://lnkd.in/d_iEWHhP Eurojackpot – AI images: Eurojackpot used text-to-image to create spectacular images of what you could experience if you won: https://lnkd.in/duGiknTj Adamed - Maxon Forte TVC A TVC with AI actors 😊 https://lnkd.in/d_AwHnAK In my perspective, we have yet to see the full potential of AI in our industry. The future holds even more exciting possibilities - lets keep sharing our experiences! Tobias Ambs-Thomsen Palle Diederichsen Morten Saxnaes Rasmus Fisker Sven Arnarsson Pernille Fruensgaard Øe Lars Bastholm Jaeden Schafer Jordan Wilson Rasmus Simony Mette Broløs Tim Frank Andersen Conor Grennan Marianne Frandsen Pernille Helweg Christian Rau Luke Christison Mikkel Lind Adrian Kaule Mikkel A. T. Heideby René Westendahl Daniel Silander Peter Philip Dalgas Rasmus Laumann Maja Bro Gregersen

Time once again for your weekly dose of Miscellany. Wash it down with water or whatever takes your fancy. But make it a double as this is a jam-packed edition that gets you thinking about why Gen AI means more risk, the revenge of the home page, why headlines matter, seven science comms tips, using TikTok as a protest tool, why mass culture is so boring, and much more. It's good and good for you. #communications #publicrelations https://lnkd.in/gK_gxZgw

We often struggle with defining who our ideal mates are—direct questions like ‘Who is your ideal match?’ are notoriously difficult to answer. The challenge, then, isn’t just in knowing ourselves—it’s also in learning how to effectively communicate who we are, what we like, and what we want. AI can play a crucial role here by reading between the lines, understanding awkward pauses, and providing responses that encourage reflection when we are asked that challenging question. This process can help us better express ourselves and our desires in a partner. Drawing from my experience with building a custom GPT model that helps users perfect their elevator pitches, I’ve seen firsthand how AI can interpret underlying emotions and intentions through voice analysis. It’s truly something else. We may not be fully there yet, but with time, AI could significantly bridge this gap, offering a carefully vetted list of candidates while leaving the deeper, more nuanced decisions to human judgment.

AgenticAI is the next layer in business value creation! Learning Model: A defined approach exists: 🧩 Frameworks: Long-standing ideas in CRM, personalization, and communication are evolving. 🤖 GenAI & Bots: Enabling AgenticAI to scale operations like never before. Current Technologies: 💬 Sentiment Analysis 🔄 Propensity Analysis 🧠 Iterative Learning Models: All integrating human input and are already well-scaled. This is not new: 🍔 Just as McDonald's leveraged the highway system and refrigerated shipping for growth... 🚗 Or how Uber capitalized on the widespread use of reliable mobile devices... We're at a similar crossroads with AgenticAI. 🏁 Race for Value: New businesses and opportunities are being forged from these foundational technologies. Stay tuned as we explore this transformative journey! #AgenticAI #BusinessInnovation #DigitalTransformation #FutureOfWork #TechTrends Brian Miller Rob Murray Ryan Denning

Our senior leaders review the year in marketing, from developments in AI to the importance of fostering online communities 📈

I've just read through 67 Predicted Trends in Content Marketing for 2024. Let me summarise it for you in ONE word. PEOPLE "As AI pulls us further away from human connection, so the pendulum is swinging back to PEOPLE. In 2024, relying solely on AI for content won’t cut it. If brands want to connect, generate quality leads, and tell their story, AI can assist with 45 to 50% of the job, but human-written content will be essential for impact, connection, and conversion."– Prashant Puri, CEO, AdLift, Inc. The secret sauce is people "If there’s one prediction I will hang my hat on, it’s this: The heart and soul of content marketing remains people. Sure, generative AI tools like ChatGPT have transformed the content landscape, giving us AI-powered narratives at the tap of a button. But – and it’s a big but – nothing replaces the raw, authentic emotion of human-generated content. The real secret sauce in the coming year? It will blend human touchpoints seasoned with AI-powered strategies for ideation, distribution, repurposing, and more. Don’t think AI can do it all. Use it and benefit from it, but keep your content genuine and grounded. Being future-ready means recognizing that your audience craves relatable, human connections. Pair that with AI’s efficiencies and abilities, and you’ve got a winning strategy." – Cathy McPhillips, chief growth officer, Marketing AI Institute Let's shoot the lights out, write deeply human narratives and tell deeply human stories together. Send your email enquiry to set up an in person or virtual exploratory meeting: [email protected] #humanconnection #storytellingforbusiness #videoproduction #dubaibusiness #amsterdamproduction #winningstrategy #littlebigproduction https://lnkd.in/dSr9M7rn

No offense, but there are a lot of strange and silly celebrations out there, but guess what- they mean something to someone! Just like your audience is totally attracted to YOU & gravitated to all of your quirks, it may not be a bad idea to start identifying which parts of your deepest, most important values that you want to share between your personal life + and business. As much as I want to judge the celebrations like "National Toasted Marshmallow Day" (yep, this is TODAY), I shouldn't because it totally is the focus area for companies that are marketing their skewer business to campers and backyard enthusiasts alike. Come to think of it, this combination of personal & and persuasive is what AI and automated content can't always capture when trying to appeal to long-lasting, relationship-building brand-building from human to human marketing- yet! So, if you haven't found them by now and added them to your MKTG Dashboard What is your favorite "National Day of..." celebration and why?

Here's an example of AI at work. Been having fun with this!!! Step 1: Input one of my documents on the No Backboard Basketball League into ChatGPT and ask it to make a rap song based upon the concepts in the document. Step 2: Take the output from ChatGPT and input in Udio, and add a few additional instructions on genre, energy, vocals, etc. Step 3: Select my favorite Udio output and extend song three more times. Step 4: Take all the Udio music output and input it into an audio mixing program. Rearrange song elements, and add voiceovers. Step 5: Render the Song. https://lnkd.in/gk9nJMZS

Loved the first day of INBOUND yesterday! There were tons of amazing sessions and cool new people. Some favorite takeaways: 1. To see organic success, put more of your focus on the “experience” aspect of E-E-A-T and higher quality content. - Baruch Toledano 2. AI will free up your time, so reinvest it wisely. Get more thoughtful about your audience and strategies. - Meghan Keaney Anderson 3. AI can be used for amplification to enhance your workflows and remove the monotonous tasks. “It’s like makeup - you’re already cute, but you can add stuff on!” - Junae Brown #inbound23

Transparency has always been a popular topic of interest on social media. What to believe and what not to believe. Over the last couple of years, AI has made it a tad bit more difficult and it's not going to get easier. One feature that doesn't get enough credit is X's Community Notes. 📒 From taking down false news and combatting misinformation to calling out international news media outlets for promoting false narratives. 💪 X's community notes feature is on a mission to empower users to create a better-informed world and it has been excellent at doing just that. Even MrBeast faced the wrath of community notes. 🤷♂️ I am all in for this feature to be available across all social media platforms (including LinkedIn). #Transparency #Communitynotes