MBM’s Post

Feeling the looming pressure of new privacy laws? At Proximic by Comscore, we've got your back! Our ID-free Predictive Audiences combine consented first-party data with contextual technology, ensuring you still reach the right audiences at scale, all while respecting user privacy. To learn more about Proximic by Comscore’s available privacy-centric audiences, including our ID-free health audiences, download our Privacy-Centric Audience Targeting Guide today: https://lnkd.in/et29qa-3

Changes to privacy regulations are impacting how we use Meta lookalike audiences, making accurate targeting challenging. In our latest article, you’ll learn essential strategies for adjusting your campaigns and succeeding amid these privacy constraints. Learn how to use first-party data and Meta's Conversions API to keep your campaigns effective. Read our tips on adapting your marketing approaches to ensure you continue to connect with your target audience efficiently and responsibly. Check out the full guide here: https://lnkd.in/dYp2XKdY #MetaAds #LookalikeAudiences #PrivacyUpdates #DigitalMarketing

Laura Pes from Adapex had the privilege of attending DMEXCO - Digital Marketing Expo & Conference, where she gained valuable insights into online privacy from experts like Hanne Tuomisto-Inch (Google) and Richard Mooney (GroupM). The discussions centered on the need to move beyond traditional socio-demographic targeting and to embrace the diversity and fragmentation of audiences in today’s digital world. These conversations are shaping how we at Adapex think about more effective and privacy-conscious approaches to ad targeting. It’s always exciting to engage with thought leaders who push the boundaries of what’s possible in our industry. How are you adapting your strategies to these evolving trends? #DMEXCO #AdapexInsights #DigitalAdvertising #OnlinePrivacy Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey

In an era where digital privacy is at the forefront for consumers, connecting with your target audience on digital platforms has never been more demanding. 🔓 Our Director of Digital Marketing, Myles Barr, delves into the future of digital targeting and the intricate balance between reaching your audience and respecting their privacy concerns. Marketers, how has this new era effected your approach? Let us know in the comments below. #DigitalMarketing #ShowandTell

The digital marketing landscape is changing and we need to evolve with the regulation as we deliver professional marketing services for successful business...

📣 We have an exciting announcement! Optable has partnered with ID5.io to enhance audience addressability and offer an efficient solution for cookieless ad targeting. The ID5 identity framework seamlessly integrates with Optable’s real-time Identity Resolution to increase audience addressability while preserving user privacy. Along with the identity solution, the partnership empowers publishers to grow their revenues by activating the ID5 ID within the Optable platform for Data Collaboration with their ad partners. Charlie Morris of Mediavine commented: "By combining Optable's capabilities with ID5's identity infrastructure, Mediavine can now create and activate unique, valuable audiences at an unprecedented scale in both programmatic and direct channels." Learn more about how this solution can help your ad business here: https://lnkd.in/egSJzdyx Read the full press release here: https://lnkd.in/ev5BVGnH #IdentityResolution #DataCollaboration #Addressability

Location-based marketing, while effective in reaching target audiences, comes with hidden pitfalls. Approximately 35% of users disable location tracking, limiting the accuracy of targeting. Privacy concerns are prominent, with consumers wary of sharing personal information. https://lnkd.in/gFk7jUNU #LocationBasedMarketing #PrivacyConcerns

Are you attending Borrell Associates Inc. Miami Local Advertising Conference? If so, join us on March 11th at 3pm EST for a session on how Publishers can thrive in the cookieless era, presented by our VP of Content, Strategy, and Insights, Gregory Friend. If you aren't able to attend, we've got you covered — download our recent webinar "No Cookies? No Problem!" to discover alternative targeting solutions and strategies for delivering messages to the right audiences without relying on cookies: https://bit.ly/3uN9rey

Did you know? I'm now an expert in TripleLift Audiences, a solution pioneering first-party #addressability to overcome today’s cookie-less targeting challenges. You can increase your audience reach by 47% by tapping into non cookie-supported browsers with TripleLift Audiences! Want to learn more? I’ve got plenty more exciting facts to help you navigate a cookie-less world. Learn more about our new TripleLift Audiences approach to first-party #addressability on our resources page —> https://lnkd.in/ejRieziJ Or DM me for a free consultation! Let's create a future with better #targeting.  #adtech #programmaticadvertising #privacy #deals #nativeadvertising #digitaladvertising #TripleLiftAudiences #firstpartyexpert #TLAseller

[ebook] What is the mindset of marketers and advertisers as they feel their way through the post-cookie era? Yes, traditional strategies for targeting and understanding audiences have been greatly weakened, but it is still possible to make effective changes: 1️⃣ Opt for a flexible data collaboration platform 2️⃣ Consider Hashed Emails (HEMs) as tools 3️⃣ Take the limits of Mobile Ad IDs (MAIDs) into account 4️⃣ Base your strategy on privacy 5️⃣ Strengthen your first-party relationship with customers Improve your advertising strategies for today’s new digital landscape! Get your action plan in a few clicks 👉 https://lnkd.in/ecpWTav3 #Marketer #Targeting #PostCookies