MBM reposted this
The comms council, media committee team hosted it's first Media Spotlight event on Wednesday. I had the pleasure of moderating a panel to discuss "creativity in media in 2024 and beyond". We discussed the broader role media agencies have to play in creativity, given the acceleration of data & technology, and shifts in media consumption. Unsurprising we concluded collaboration is king, data and technology is not the idea but the facilitator of ideas or executions, and whilst we still believe in the BIG idea we need to make room for how this comes to life across the media ecosystem. We also had a great discussion about being brave and tasking risks however there is still no silver bullet for guaranteed success. In the mean time the tried and tested formula for reducing risk is collaboration, clarity on what success looks like and building measurement frameworks. Our brilliant panel members left to right Annemarie Browne, Emily Scovell, Gina McKinnon, Tony Bradbourne. That was a lot of fun, see you back next year Media Committee shout outs Rufus Chuter, Nigel Douglas, Simon Bird, Simon Lendrum. Not bad for a first event. Lets do it again. MBM
What a lineup of talent right there! 🥰❤️
Bunch of legends!
Strategic Marketing Leader | Communicator | CX Champion | Team Builder and Collaborator | Innovator
1moSo well facilitated Lee-Ann and a really powerful conversation. Kudos to you and the Comms Council for the media spotlight intiative.