MBM’s Post

Not so long ago McKinsey Global Institute identified 56 foundational skills and attitudes deemed to be crucial for future work. These were grouped into four categories: Interpersonal, Cognitive, Self-Leadership, Digital. Within these were nestled 13 sub categories and then within those (like some sort of Babushka doll) were the 56 skills and crucially attitudes. My rough estimate is that about one third of these 56 future skills and attitudes sit under the broad umbrella of Communications. Or in other words, how leaders and organisations communicate is a critical future skill - along with digital literacy, grit and persistence, breaking orthodoxies and driving change. It is for this reason that I am continuing on the Board of the IABC Victoria along with our newly appointed President Julia Loughlin MBA, past President David Imber SCMP, GAICD, Tiji Bardall, Susannah Goddard SCMP, Camille Hanton plus a new sweep of very talented individuals (below). It has been some time since I held a dedicated communications role. However I would argue communications and leadership now go hand in hand. The two are inseparable, heightened by the complexity of the business environment (think AI, think climate impacts, think the global /political environment, think the nature of work). With that in mind the work of the IABC globally has never been more pertinent. Championing a continual uplift in the professional standards of business communicators - most of whom are leaders in their own right coupled with advising CEOs, Boards and Management Teams on a raft of issues - 24/7 - for which there is no standard playbook. Curious to learn more? Fab - get in contact with any of the team below. We (and our impressive partner and member cohort representing the big to SME end of town) would love to welcome you and your teams to the fold. Staffbase Ramak Salamat Ross Monaghan Monika Lancucki, GAICD, ABC Merrin Fabre Sketch Group Matthew Magain

Earlier this month, Senior Account Manager Rebecca McLaren competed in the Cannes Young Lions Globe Media Group competition. Given just 24 hours to flip a brief for the media category, she and her partner embraced the opportunity to showcase their industry expertise. Read Rebecca's takeaways below! 🦁 *** Win or lose, Young Lions was an opportunity for myself and my partner to fully own a plan from start to finish. Not only did it put our industry knowledge to the test, but it also challenged us creatively and allowed us to dream up blue-sky ideas for an important cause, reinforcing what I love most about my field of work. Here are just a few things I learned throughout the competition: 1. Take time to think independently. The first thing my partner and I did when we got the brief was read it individually and take our own notes. While a lot of our initial thoughts ended up being the same, we each pulled a few nuggets the other hadn't thought about, helping us avoid groupthink and leading to a stronger end result. 2. Don't rush into a solution. The pressure of a 24-hour turnaround had my partner and I itching to "crack the case," but we knew that careful research of our target and a thoughtful insight were what would best lead us there. Though we became set on a potential solution early on and didn't expect ourselves to budge, once the final insight came together, we challenged ourselves to reassess the fit and (unsurprisingly) came up with an idea we loved even more! 3. Write to edit. With a 10-slide maximum and no guaranteed ability to present our deck, my partner and I made an effort to be deliberate about the final copy we chose to include and how it was written. While we were excited about our idea and could see it coming to life, we consistently asked ourselves if everything we were talking about was there in the deck - and if it was being articulated as clearly as it could be.

Cannes Lions may be coming to a close but the World Media Awards are open for entry! Just one week to go if you want to take advantage of our Early Bird offer and save 25% off the standard entry fee. Start your entry by Friday June 28th and you'll qualify for the discount. The good news is, you'll still be able to make changes to your entry right up until the final deadline on Thursday 12th September. If you need more information on how to enter head to https://lnkd.in/eUAppVrV It's a win-win! What are you waiting for? #Awards #ContentMarketing #InternationalAdvertising

🦁 😿 Did your Cannes Lions submission not achieve the success you hoped for this year? Despite investing time, effort, and resources, not every entry makes it to the top. But every setback is an opportunity to learn and improve! We are offering free 15-minute "Cannes Lions Post-Mortem" feedback calls to try and help you understand what went wrong. Simply send us your case film and the Lions and categories in which it was submitted. Our team of experts, with firsthand experience in the Cannes Lions jury room, will provide valuable feedback from a jury perspective. Gain a deeper understanding of what may have caused your lack of success and learn how to make the necessary changes for a stronger showing next year. Don't miss this opportunity to enhance your chances of success at the Cannes Lions. 👇 Link to book your free call today is in the comments! #CannesLions #CreativeExcellence #Feedback #MarketingStrategy #AwardsExperts #Advertising

SEVEN DIALS CITY APPOINTS FELIX MESTON AS MANAGING DIRECTOR A warm welcome to Felix Meston who joins forces with Simon Kelner and team as the new Managing Director. Felix will further strengthen Seven Dials with his incredible experience in corporate PR and crisis communications, and he also comes with a great depth of expertise in advising tech companies. I‘ve actually met very few corporate PR executives who loved talking about artificial intelligence and other technologies during their first conversation, and I would not be surprised if that experience and passion would add an interesting new value proposition, making Seven Dials an attractive partner for companies venturing into the tech sector (and believe or not, that not applies for tech-only players but increasingly as well for luxury and lifestyle brands exploring with gamification, personalisation and digital-transformation of their consumer experiences and business models). A very welcome to Felix! #leadership #corporatecommunications #CorporatePR #CrisisCommunication #consultancy #technology #AI #artificialintelligence #sevendialscity #togethergroup #financialcommunications

Dive into a world where your brand's voice not only reaches but resonates with the right audience, thanks to Pam Perry PR. Our approach is rooted in longevity and continuous reinvention, ensuring your story not only gets heard but stays relevant in the ever-evolving PR landscape. In our latest video, beautifully produced by the talented BOBBY IVORY we showcase the essence of visibility and impact. It's a vivid reminder that in the realm of branding and PR, it's not just about making an entrance but about leaving a lasting legacy. At Pam Perry PR, we're not just about the now. We're about nurturing your brand's presence for years to come, leveraging cutting-edge strategies and innovative campaigns that keep you ahead of the curve. Ready to elevate your brand with a partner that's as invested in your longevity as you are? Visit pamperrypr.com. Together, let's ensure your story doesn't just get told; it gets celebrated, thanks to the visionary video production of Bobby Ivory and the forward-thinking strategy of Pam Perry PR. Your legacy starts here.

Success in professional sports goes beyond individual skills. It's about building a cohesive culture that drives performance, unity, and success. Read our article and discover the 5 effective communication strategies that professional sports organisations are using to enhance their team culture here: https://buff.ly/48qL310 ⚽💪📚

Boost your engagement game by spying on rivals ! Canadian brands saw a 25% increase in engagement rates through benchmarking against competitors. Learn from the best to outshine the rest ! #canadian #canada🇨🇦 #agencylife #canadaagency

Brands can’t tap into culture without tapping into communities And this report from Brands&Culture is a great example of the brands that are winning big with that mentality #culture #communities

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