Have You Cracked the Code of the "Add to Cart, Then Leave" Shopper? 🕵️♀️🛒
Let's be honest – most of us are obsessed with driving traffic.
More visitors, more clicks, more sales, right?
But what about the shoppers who already show interest? 🤔 The ones who browse our products, add items to their cart… and then just… leave?
Have we truly taken the time to understand why they do this?
It turns out, there's a HUGE blind spot in how most of us approach ecommerce. We focus on the "Buy Now" button, but we often ignore the fascinating story unfolding before a shopper even gets to that point.
Here’s the reality: a significant number of shoppers add items to their cart without ever starting the checkout process. They’re not abandoning a half-filled form; they're expressing intent without commitment.
Isn't that intriguing?
New research from the Baymard Institute reveals that a surprising 42.5% of shoppers behave this way simply because they're not ready to buy right now. 🤯 They love your products; they're just not in "purchase mode" at this very moment.
Think of it like this:
It’s the “window shopper” in the digital age. They're browsing, getting inspired, adding items to their mental wish list. They're telling you, "I want this someday, just not today."
These are NOT lost causes. They've shown clear interest – they just need a little nudge to turn that interest into action.
At Growth Suite, we've found a way to convert at least 10% of these "Add to Cart, Then Leave" shoppers.
Curious to learn how we do it? Just send me a message!
➡️ P.S. You can find the full research and more in the comments.
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