Matter Of Form’s Post

Naming is by far the hardest part of branding, because it's so subjective. Our psychological associations between words and ideas are unique to the individual. One person's seal of approval is another's veto. "With a name, we're trying to envision the future – the future associations, the future experience and therefore the future value, which is really difficult." With insights from Matter Of Form Strategy Director James Lees, who has masterminded many names in his time, we unpick the art of turning mere words into brand worlds – from the nuances of nomenclature to the stories behind luxury favourites, culminating in actionable takeaways for those in need of a name. Link in comments. #MatterOfForm #Branding #BrandStrategy #Luxury #BrandNames #CreativePlatforms

Too many businesses call themselves “luxury brands” nowadays.. But very few know what it takes to become one. In this video, I explain you what a luxury brand really is And what it takes to become one 👇 If you want to get started and build a unique and luxury visual identity, click this link to get started! https://lnkd.in/d_njyncX

🤫 When Whispering Is Louder Than Shouting 📢 Ever noticed how the quietest person in the room often has the most interesting things to say? In luxury, we're not about screaming our name from the rooftops. We're about the subtle nod, the knowing wink. 😉 It's branding for those in the know. We're talking about logos you can barely see, quality you can feel, and exclusivity that speaks for itself. Because true luxury doesn't need to announce itself. It's confident enough to let you come to it. Want to master the art of the brand whisper? Let's keep it quiet (but impactful). 🤐 https://lnkd.in/gbhfTnmM P.S. No actual whispering is required, but a flair for the understated is a must! #SubtleLuxury #QuietBranding #LuxuryWhispers #UnderstatementMarketing #SoftLuxury #DiscreetBranding #SubtleElegance

Luxury brand magazines are a highly effective way to communicate with the discerning – and changing – luxury audience. Combining a beautiful and tactile product with storytelling and design that enhances your brand and encourages exploration, a printed magazine is an effective addition to your marketing ecosystem. Sitting alongside a broader digital marketing strategy, a print magazine is a powerful way to tap into your audience’s key values and engender brand loyalty. To read more view our latest blog on luxury brand magazines in the link in the comments below. Some of our favourites are Design Anthology magazine, Robb Report magazine and World of Cabana magazine. Which luxury print magazines have caught your eye?  #luxurybrandmagazines #storytelling #luxury #contentstrategy #luxurymagazine #awardwinningagency 

👨🏼🥩⌚️ Reflections on Authenticity: The Branding Baloney ⌚️🥩👨🏼 Since Typhoon Carina has kept most of us home, I spent my afternoon browsing through social media and stumbled upon this gem on Pinterest: "It is scary how well people pretend." Truer words have never been spoken, especially in the world of branding. Let me share a little story. I once encountered someone who could have given Daniel Day-Lewis a run for his money in the acting department. This individual spun tales of grandeur—business empires, luxury homes, and connections with high-ranking officials. For a moment, I was sold, hook, line, and sinker. But then, reality decided to make a grand entrance. Imagine being promised the finest Kobe beef, only to end up with ground chuck. This person presented themselves as the epitome of wealth and sophistication, yet they struggled to keep even the simplest promises. It was like eyeing what you thought was a Patek Philippe, only to find out it’s a cleverly disguised knockoff. Talk about a plot twist! This experience was a masterclass in the importance of authentic branding. Flashy stories and name-dropping might get you in the door, but it’s genuine value and integrity that keep you in the room. You can’t sustain a brand on pretense alone; authenticity is the secret sauce that builds lasting trust. And here’s the kicker: there’s absolutely no shame in being a mass-market brand—as long as you own it. Pretending to be a luxury brand when you’re not, only sets you up for disappointment and mistrust. Authenticity is what resonates with people and creates lasting connections. So, let’s keep it real in our personal and professional branding. Be the brand that lives up to its promises, not just a well-packaged story. After all, the spotlight is bright, but the truth always comes out in the end. #TitaFridayPH #PersonalBranding #AuthenticityMatters

📖 Once Upon a Time in Luxury Land... 🏰 Who doesn't love a good story? Especially when it comes with a designer label! Luxury houses aren't just selling products; they're selling tales. 🎭 From Chanel's orphan-to-icon journey to Louis Vuitton's travel trunks, these brands weave stories that stick. It's not about what you're buying, but the legend you're becoming part of. And let's be honest, who wouldn't want to be part of a legend? Want to turn your brand into a megahit? Let's write your story together. 🖋️ https://lnkd.in/gbhfTnmM P.S. No "once upon a time" required, unless you really want it! #LuxuryLegends #BrandStorytelling #IconicBrands #LuxuryMarketing #StorytellingMagic #BrandNarrative #LuxuryTales

🏗️ Building Castles in the Air (And Selling Them) 🏰 Ever dreamed of creating the next big luxury brand? (Haven't we all?) In luxury, we're not just building brands; we're crafting legends. 🎭 It's about creating something from nothing and making it feel like it's been around forever. We're talking heritage (even if you have to invent it), craftsmanship (that you'll perfect along the way), and a story so good, that people will want to be part of it. We're not just selling products; we're selling a slice of the good life. Because in luxury, it's not about where you came from; it's about where you're taking people. Ready to build your luxury empire? Let's lay the first golden brick together. 🧱 https://lnkd.in/gbhfTnmM P.S. No actual castles are required, but a vivid imagination is a must! #LuxuryStartup #BrandBuilding #LuxuryDreams #NewLuxury #BrandLegacy #LuxuryVision #EmergingLuxury #TraceBrandBuilding

An increasingly chaotic world means that the greatest luxury is stability and certainty. This has implications for branding: radical rebranding is less valued, and the "refresh" that retains the brand core more valued. #semiotics #branding https://lnkd.in/gxNBjHkd