Matter Of Form’s Post

Naming is by far the hardest part of branding, because it's so subjective. Our psychological associations between words and ideas are unique to the individual. One person's seal of approval is another's veto. "With a name, we're trying to envision the future – the future associations, the future experience and therefore the future value, which is really difficult." With insights from Matter Of Form Strategy Director James Lees, who has masterminded many names in his time, we unpick the art of turning mere words into brand worlds – from the nuances of nomenclature to the stories behind luxury favourites, culminating in actionable takeaways for those in need of a name. Link in comments. #MatterOfForm #Branding #BrandStrategy #Luxury #BrandNames #CreativePlatforms

Did You Know What Colours Really Mean in Branding? Colours aren’t just pretty—they hold powerful meanings that shape perceptions of your brand! ❤️ Red: Passion & energy 💙 Blue: Trust & professionalism 💛 Yellow: Optimism & creativity 🌿 Green: Growth & harmony 💜 Purple: Luxury & wisdom Let's help you unlock the power of colour in your brand’s message! #Branding #ColuorPsychology #BusinessStrategy #MarketingTips #Red #Blue #Yellow #Green #Purple #BrandIdentity #ColourInfluence #DesignMatters #CreativeBranding #VisualIdentity #ColourPower #BrandGrowth

Too many businesses call themselves “luxury brands” nowadays.. But very few know what it takes to become one. In this video, I explain you what a luxury brand really is And what it takes to become one 👇 If you want to get started and build a unique and luxury visual identity, click this link to get started! https://lnkd.in/d_njyncX

🤫 When Whispering Is Louder Than Shouting 📢 Ever noticed how the quietest person in the room often has the most interesting things to say? In luxury, we're not about screaming our name from the rooftops. We're about the subtle nod, the knowing wink. 😉 It's branding for those in the know. We're talking about logos you can barely see, quality you can feel, and exclusivity that speaks for itself. Because true luxury doesn't need to announce itself. It's confident enough to let you come to it. Want to master the art of the brand whisper? Let's keep it quiet (but impactful). 🤐 https://lnkd.in/gbhfTnmM P.S. No actual whispering is required, but a flair for the understated is a must! #SubtleLuxury #QuietBranding #LuxuryWhispers #UnderstatementMarketing #SoftLuxury #DiscreetBranding #SubtleElegance

Luxury brand magazines are a highly effective way to communicate with the discerning – and changing – luxury audience. Combining a beautiful and tactile product with storytelling and design that enhances your brand and encourages exploration, a printed magazine is an effective addition to your marketing ecosystem. Sitting alongside a broader digital marketing strategy, a print magazine is a powerful way to tap into your audience’s key values and engender brand loyalty. To read more view our latest blog on luxury brand magazines in the link in the comments below. Some of our favourites are Design Anthology magazine, Robb Report magazine and World of Cabana magazine. Which luxury print magazines have caught your eye?  #luxurybrandmagazines #storytelling #luxury #contentstrategy #luxurymagazine #awardwinningagency 

👵 When Old Is the New New 🔄 Ever noticed how some old brands suddenly become cool again? In luxury, we're not just selling products; we're selling time machines. 🕰️ It's about taking a brand with history and making it hip again. We're talking about dusting off old logos, reimagining classic designs, and telling century-old stories to YouTube audiences. Because in luxury, heritage isn't just about being old; it's about being timeless. We're not just reviving brands; we're giving them a whole new life – with a touch of vintage charm, of course. Want to make your brand's history its selling point? Let's turn back time (and your profits). 💰 https://lnkd.in/gbhfTnmM P.S. A respect for history (and a flair for modernization) is a must! #BrandRevival #LuxuryHeritage #VintageAppeal #ModernClassics #BrandReinvention #TimelessLuxury #HeritageChic

Stop Using Black & White for Your Luxury Brand, Please! 5 reasons it’s time to ditch them: Black & white are classic, but: → They are overused in luxury branding. → They make it difficult to stand out. → They make every brand look identical. Here are 5 reasons why it’s time to ditch black & white: → They lack depth and vibrancy. → They can feel cold and uninviting. → Overused, they make your brand blend in. → They limit opportunities for emotional storytelling. → They don’t always reflect your brand’s unique values. Rethink your approach and let your brand stand out in memorable and unique ways. Even if your brand is luxury, you still have many options to choose from to stand out! P.S. What is your view on using black & white in luxury brands?

👨🏼🥩⌚️ Reflections on Authenticity: The Branding Baloney ⌚️🥩👨🏼 Since Typhoon Carina has kept most of us home, I spent my afternoon browsing through social media and stumbled upon this gem on Pinterest: "It is scary how well people pretend." Truer words have never been spoken, especially in the world of branding. Let me share a little story. I once encountered someone who could have given Daniel Day-Lewis a run for his money in the acting department. This individual spun tales of grandeur—business empires, luxury homes, and connections with high-ranking officials. For a moment, I was sold, hook, line, and sinker. But then, reality decided to make a grand entrance. Imagine being promised the finest Kobe beef, only to end up with ground chuck. This person presented themselves as the epitome of wealth and sophistication, yet they struggled to keep even the simplest promises. It was like eyeing what you thought was a Patek Philippe, only to find out it’s a cleverly disguised knockoff. Talk about a plot twist! This experience was a masterclass in the importance of authentic branding. Flashy stories and name-dropping might get you in the door, but it’s genuine value and integrity that keep you in the room. You can’t sustain a brand on pretense alone; authenticity is the secret sauce that builds lasting trust. And here’s the kicker: there’s absolutely no shame in being a mass-market brand—as long as you own it. Pretending to be a luxury brand when you’re not, only sets you up for disappointment and mistrust. Authenticity is what resonates with people and creates lasting connections. So, let’s keep it real in our personal and professional branding. Be the brand that lives up to its promises, not just a well-packaged story. After all, the spotlight is bright, but the truth always comes out in the end. #TitaFridayPH #PersonalBranding #AuthenticityMatters

Sometimes, even I forget about some of the stunning work that comes out of Woven Agency If you aspire to be best-in-class, but your brand isn't doing your ambitions justice, then it's time to get in touch. #brandstratgy #creativestrategy #luxury