Don’t trust the awards you see. Believe me, I know. I know of companies that got plenty of awards, only to burn down in flames a few months later. I know of companies that paid to get “that award”, just to display it on their website. So what should you trust? Nothing. Hope for the best and be miserable if you find the wrong partner. Just kidding. Ask these questions when vetting business partners: — Did they help somebody similar to me and my company? — What results do they achieve? — What’s their 90-day plan? Remember, awards are nothing if they are not backed up by a solid strategy tailored to your needs. Agreed?
True. Nowadays they sometimes are giving out awards like cookies. Also check when was that award. A lot of companies keep talking about awards they got years ago, which sometimes might not be relevant anymore.
Awards tend to be pretty meaningless. Too many pay to plays
Most awards are fabricated pay to play anyway. Good advice Matteo.
They don’t tell the entire story!
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8moYou had me for a minute there. 😂 I also find that if you ask about strategy, it helps to see if they know what they're talking about or if they just follow one formula.