22nd April 2024 marks a new milestone for Malaysians with the nationwide launch of the Hot Wheels® Proton Saga Special Edition! Within a week of its launch, an overwhelming response was received along with big smiles, as we witnessed heartfelt national pride from the nation! The collaboration first made national headlines back in December 2022, with a sneak peek unveiled in July 2023 and finally the special edition Malaysian version has launched! It is the 1st Hot Wheels diecast themed model that is Made in Malaysia (manufactured in MMSB, the largest Hot Wheels plant in the world), designed by a Malaysian kid (shoutout to 9yr old Saw Jane Harn), and it’s exclusively sold in Malaysia only! THANK YOU to ALL Malaysians for your unwavering support, to PROTON for embarking on this journey with us, internal and external teams, and to our business partners for bringing to life this truly Malaysian one-of-a-kind Hot Wheels® Proton Saga Special Edition diecast vehicle! Paul Faulkner, Murat Arıksoy, Chiau Lee Ching, Christine Chan, Elaine Chong, Haris Husni, Ranny Sutedja, Vera Tay, Alex Cheang, Pooja Venkatram, Chloe Martinez, Matt Gabe, Chee L. Faisal Shah, Too W., Ivan Lim Tzer Kin #Mattel #MattelProud #LifeAtMattel #MattelAPAC #MattelSouthAsia #WorkingatMattel #HotWheelsMY #HotWheelsxPROTON #PROTON #InspiringConnections #AutomotiveIndustry #ProtonSaga
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Such great initiative and great work that is. Appreciate everyone who got engaged!
Head of Brand, PROTON
4moKudos to the team! Thanks for having PROTON to be part of this memorable journey. It has been a rewarding experience for us too and looking forward for more collaboration soon.