Mattel, Inc.’s Post

Proof Belle’s Toys is on the Right Path: Netflix’s Black Barbie Documentary Highlights the Future of Toys! 🧸 Just watched Netflix's powerful new documentary on Black Barbie, created with Mattel, the world’s most famous doll brand. Mattel is striving to connect authentically with the Black and POC community—a clear sign that Belle’s Toys is on the right track! 🙌🏾🌟 At Belle’s Toys, our mission has always been to create diverse dolls that truly represent every child. As an Afro-Swedish founder who grew up without representation, I know how crucial authentic storytelling and representation are. While Mattel is just now trying to capture this market through documentaries, we’ve been living it from day one. 😆🥂 This documentary is undeniable proof that our approach at Belle’s Toys —highlighting real stories and ensuring genuine representation—gives us a critical market advantage. We are not just following a trend; we are leading a movement! 🥳 #RepresentationMatters #BlackBarbie #BellesToys #DiversityInToys #AuthenticStorytelling

Ryan Gosling’s “I’m Just Ken” Oscars performance was evidence (again) of how the filmmakers created an almost flawless brand. Here’s what you can learn from Barbie. 1. Know Your Mission  Barbie’s director, Greta Gerwig had a pretty laser focus. She said she wanted to point out contradictions in Mattel’s marketing of the doll—especially their slogan which is “You can be anything.” She also wanted to crush the idealism of the unreachable perfect woman. And she wanted to do it in a fun (and funny) way. 2. Know Your Competition  “Barbenheimer” became a catchphrase last year because of the simultaneous openings of Barbie and Oppenheimer. Two major movies opening on the same weekend creates natural competition. According to Barbie star and producer Margot Robbie, she got a call from one of Oppenheimer’s producers, asking them to change Barbie’s release date. They declined. Why? Because they knew Oppenheimer was a totally different type of movie than theirs. In fact, Robbie described it as a “really great pairing.” She and the rest of the folks behind Barbie were confident they didn’t really have to compete against their competition, so they didn’t waste a lot of energy going head-to-head and fighting for viewership. As it turned out, Barbie was right—they made $155M versus Oppenheimer’s $80M during their first box office weekend. 3. Know Your Audience  The filmmakers probably had no idea so many people would end up being their audience. But director Greta Gerwig said she wanted the theatergoing experience to be cathartic for those who did. The fact that 22% hadn’t been to a cinema since before the pandemic shows that she reached the right people. At the same time, the producers did an incredible job of not alienating those who were the “obvious” Barbie watchers. The final evidence that Barbie really understood its people was seen at the Oscars, when Ryan Gosling performed “I’m Just Ken” in all its glory and got the masses at Dolby Theater on their feet singing along. Be like Barbie. Know your brand. #Barbie #Branding #Brand #ThinkBig

How do you make the enchantment of Percy Jackson stand out in one of LA’s busiest intersections? The formula is simple: amazing leadership at The Walt Disney Company + an anamorphic 3D billboard + the most imaginative Image Engineers in the game = pure magic. Our forward-thinking client sought to use this innovative advertising platform to highlight the iconic elements of the franchise. Armed with a treasure trove of green screen footage, we got to work, crafting experimental visuals around the series' most recognizable symbols. The lightning bolt was the ideal the focal point for a couple reasons: it draws the eye to our lead's face and evokes the title of the beloved first novel. By deeply understanding our client’s story and rich history, not just their visual goals, we created a dynamic image that struck commuters where they stood and surely lit up their day. Boxel Studio: Storytellers at Heart, Image Engineers by Craft #PercyJackson #VFX #Anamorphic3D #AdvertisingInnovation #Storytelling #LA

A brand new Calvin Klein Film has been making the waves in the online space over the past few days, ever since it was launched. The film is done perfectly in the inimitable style of Calvin Klein's past commercials and its ramp shows. However what makes the film stand out, are the following two things, which makes it possible for it to stay brand focused: Narrative: - Sensual, showcasing desirability leaning into themes of intimacy, attraction, and physicality. - Rebellious character portrayal, breaking free from societal expectations, and embracing individuality. - Minimal and simplistic focusing on clean lines, retro look and an understated elegance. Tonality: - Provocative and edgy achieved through suggestive imagery - Confident and empowered for authentic expression - Sophisticated and aspirational bordering the lines of edginess What do you feel about the campaign? What does the campaign evoke? #CalvinKlein #JeremyWhite #Marketing #AdFilms #branding

Greetings! Universal’s TWISTERS touched down this weekend with a bracing $80.5M in ticket sales. After five weeks led by animated family films DESPICABLE ME 4 and INSIDE OUT 2, the summer action genre stepped back into its traditional leading role. DM4 and IO2 were also solid contributors, leading to a weekend gross of $147.2M for all titles. TWISTERS’ surprising success took some of the edge off what would otherwise have been a difficult comparison to last year, when the dual openings of BARBIE and OPPENHEIMER powered the weekend box office to $311M, its best total of the year. Exhibitors will enjoy another thrill next weekend when Marvel’s long-anticipated DEADPOOL & WOLVERINE arrives. The R-Rated superhero matchup combines the forces of two beloved characters, the wisecracking DEADPOOL played by Ryan Reynolds and the nimble slasher WOLVERINE played by Hugh Jackman. Its opening weekend may be over twice that of TWISTERS’ this weekend. For more results, check out Dick Walsh’s Weekend Review. You will also enjoy reading Alonso Duralde’s review of TWISTERS, published in partnership with The Film Verdict. In this week’s Don’t Kill the Messenger podcast, host Kevin Goetz enjoys a conversation with DeVon Franklin, known for his work on inspirational films such as Breakthrough, Miracles from Heaven, and Flamin' Hot, as well as the BET series Kingdom Business. #twisters #universalpictures #glenpowell #despicableme4 #illuminationentertainment #insideout2 #disney #pixar #devonfranklin #kevingoetz #dontkillthemessenger #boxoffice #boxofficepreview #screendollars

Greetings! Universal’s TWISTERS touched down this weekend with a bracing $80.5M in ticket sales. After five weeks led by animated family films DESPICABLE ME 4 and INSIDE OUT 2, the summer action genre stepped back into its traditional leading role. DM4 and IO2 were also solid contributors, leading to a weekend gross of $147.2M for all titles. TWISTERS’ surprising success took some of the edge off what would otherwise have been a difficult comparison to last year, when the dual openings of BARBIE and OPPENHEIMER powered the weekend box office to $311M, its best total of the year. Exhibitors will enjoy another thrill next weekend when Marvel’s long-anticipated DEADPOOL & WOLVERINE arrives. The R-Rated superhero matchup combines the forces of two beloved characters, the wisecracking DEADPOOL played by Ryan Reynolds and the nimble slasher WOLVERINE played by Hugh Jackman. Its opening weekend may be over twice that of TWISTERS’ this weekend. For more results, check out Dick Walsh’s Weekend Review. You will also enjoy reading Alonso Duralde’s review of TWISTERS, published in partnership with The Film Verdict. In this week’s Don’t Kill the Messenger podcast, host Kevin Goetz enjoys a conversation with DeVon Franklin, known for his work on inspirational films such as Breakthrough, Miracles from Heaven, and Flamin' Hot, as well as the BET series Kingdom Business. #twisters #universalpictures #glenpowell #despicableme4 #illuminationentertainment #insideout2 #disney #pixar #devonfranklin #kevingoetz #dontkillthemessenger #boxoffice #boxofficepreview #screendollars

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This was one of our first editions of GC:FEMME, we will have a dig around when we are changing the storage on of all the old editions. This from memory is one of our first collaborations with Panayiotis Melekkis, with the clothes and shoes by JIL SANDER. The great things about these pictures looking back, is that to a large extent great designs never date...what are your thoughts? Follow the official page of Game Changers Magazine on LinkedIn. #luxurylifestyle #gamechangersmagazine

Deadpool & Wolverine has officially released today and we're thrilled to unmask the major sponsors on this epic blockbuster. Stayz, AAMI, Ladbrokes, and Chartered Accountants are all nationwide on-screen sponsors, and QUT, Hyundai, Subaru, Samsung, Nandos, and Red Rooster are other notable sponsors on the film. "Cinema continues to be the most powerful medium for brands to engage with audiences during major Hollywood releases," says Guy Burbidge, Managing Director of Val Morgan Cinema. "We're excited to partner with these brands for the highly anticipated Deadpool & Wolverine. This strategic collaboration offers them an unmatched opportunity to engage with passionate moviegoers across the country, as the film gears up to be one of the biggest cultural moments of 2024." The hype around Deadpool & Wolverine has sparked a box office frenzy with pre-sales already smashing expectations with pre-sales 2.5x higher than the original movie and 1.5x greater than Deadpool 2 at the same point in time.* So, grab your best bubs and head to the nearest cinema—you don’t want to miss this year's biggest cultural moment. Read more in the press release here: https://lnkd.in/gdjNWN9n *HOYTS pre-sale data. #ValMorgan #PressRelease #DeadpoolandWolverine