MAS Intimates’ Post

I used to hate getting “new innovation” in my seasonal product briefings. When business is struggling, usually the request from the higher ups is a new innovation and a new innovation NOW to help boost sales. Sure.. I’ll just reach into my bag of tricks and pull one out for you. 😃🎩 🪄 🐇 Don’t get me wrong, I love working on product innovations and I love a good problem to solve. What would drive me crazy would be that request for a new innovation would come every 6 months without any resources or new technology at the ready. If everything is an innovation then nothing is. Unless we already have something in the pipeline, that’s a hard ask. So while a request for newness is a given every season, innovation needs to be approached differently. 🚀 First you need time - Wether it’s apparel, footwear or an accessories innovation, these projects need to have their own calendar. 🚀 Innovation needs to add value - What problem are you solving for? New tech is cool, but if it’s not adding value to the cusumer’s life, then it can come off as a gimmick. (An expensive gimmick for the consumer 🤑) 🚀 Innovation requires partnerships - Even the best teams need to look for outside help to bring in something new. Knowing where to look and how to adapt the technology for use in your product offer is key. 🚀 Innovation requires design thinking - Creative minds approach problems differently and practically. Do you have the right minds in your team to make it work? 🚀 Innovation requires investment💰💰 - You need funding to support product trials, samples and testing and then depending on the product, financial support to manufacture the product. Anything you would add? How do you approach innovation for your product ranges? Leave a comment below. •••••••••••••••••••••••••••••••••••••••••••• Do you want to bring new innovations to market but not sure where to start? I can help. I help your team find their ingredients for success by optimizing performance for performance apparel teams. 💪🚀💪 Click the link below or send me a DM to learn more. https://lnkd.in/eKXi64eh #productinnovation #innovation #designinnovation #consultancy

Product innovation needs to be approached differently.

Why Should Apparel and Footwear Brands Care About Supply Chain Digitalization? In a recent article from Kearney, Joshua Swartz, Brian Ehrig, and Liz Yi make a strong case that brands should pay close attention to this trend. "Predictive analytics, artificial intelligence, robotics, and virtual modeling platforms (such as digital twins) are expanding the capabilities of supply operations." AI has already had a significant impact on the apparel and footwear industries, revolutionizing workflows. For example, software like Browzwear enables a seamless "sketch-to-store" process that links all aspects of the supply and production chain. Designers can begin with an original concept, digitize it, go through an approval cycle, produce CAD samples, and then create AI-generated marketing, social, and e-commerce content—all within the same ecosystem. This transformation will also affect support industries. Take AI-generated models, for instance. Platforms like lalaland.AI are producing increasingly lifelike digital twins, reducing the need for real-world models and photographers in some cases. Generative AI platforms provide an array of standardized (and customizable) human models that can wear the digitized clothing (created in Browzwear) in a virtual 3D environment, functioning like a digital photo studio. While it may not replace high-end fashion photography, it could have a substantial impact on catalog shoots and other applications where brand or audience requirements are less strict. Be sure to explore these advancements! https://lnkd.in/eCbGa32X

Explore the pivotal role of data analytics in transforming the footwear industry. Data analytics makes this dream a reality, empowering footwear brands to innovate. Data is at the heart of tomorrow's footwear revolution, from forecasting trends to enhancing customer satisfaction and optimising operations. Be part of this exciting journey! https://ow.ly/QCi350RkPp7 #footwear #DataAnalytics #retailtech #customerinsights #predictiveanalytics #DataDriven #supplychainoptimization #footwearretail #SalesAnalytics #fashiontech #OmnichannelMarketing #generativeai #AIpowered #getondata

With On’s debut of its spray-on performance shoe technology designed to make sneakers lighter, less wasteful, and faster to produce, the segment’s innovation race continues. But what about apparel? ▶ More in this week's news analysis: interli.net/3WtixrV #fashiontech #fashiontechnology #fashionbusiness

𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗶𝗻𝘁𝗼 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗽𝗽𝗮𝗿𝗲𝗹 𝗮𝗻𝗱 𝗙𝗼𝗼𝘁𝘄𝗲𝗮𝗿 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 As we move into the back half of 2024, the apparel and footwear industry is encountering significant challenges in a constantly changing environment. According to McKinsey, 𝗻𝗲𝗮𝗿𝗹𝘆 𝟰𝟬% 𝗼𝗳 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗲𝗻𝘁𝘀 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 (𝗗𝗫) 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗳𝗼𝗿 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. This finding indicates that brands need to prioritize technological integration to address these challenges. 𝗞𝗲𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: - Economic Uncertainty: In a time of wavering consumer confidence, brands must innovate to uncover new value pockets. - Cost and Margin Pressures: Operational efficiency is essential to sustain profitability against rising costs. - Supply Chain Disruptions: Inventory shortages and price volatility necessitate improved supply chain visibility. - Sustainability Demands: Balancing sustainable practices with production costs is critical as consumer expectations grow. - Digital Transformation: The urgency for technology adoption is underscored by its importance to customers and business growth. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗰𝘁𝗶𝗼𝗻𝘀: - Stay Agile: Flexibility in strategy is vital in responding to market trends. - Cost Innovation: Exploring tools for material aggregation and predictive analytics can help reduce expenses without compromising quality. - Strengthen Supply Chains: Employing technology for real-time insights can aid in managing disruptions effectively. - Embrace Sustainability: Developing a roadmap that aligns with brand values and market expectations is imperative. - Accelerate DX: Digitalization is not just a trend; it's a strategic imperative for efficiency and customer engagement. The journey through 2024's challenges is complex, but with a focus on innovation, collaboration, and foresight, apparel and footwear brands can emerge stronger. Are you poised to turn these challenges into a competitive edge? Connect with me to explore ArcherGrey’s Strategic Services and empower your brand for the future. #DigitalTransformation #StrategicServices #OperationalEfficiency #ArcherGrey

Its quite rare in our industry to be involved in the creation of a major performance product innovation. I have been lucky enough to experience a few during my career and what separates the majors from the minors is whether the innovation is incremental or disruptive. Real innovation challenges existing norms, beliefs, and systems. An incremental innovation will seem familiar whereas a disruptive one will not only make you feel uneasy but will challenge everything you believed to be true in how products are designed, created and produced. At On, we dare to choose paths that haven`t been explored. We truly believe in driving both human performance and progress. We truly believe in the ingenuity, craft, passion, care, quality and excellence inherent in Swiss Engineering. We are searching for a world class Footwear Technology leader that wants to dare and dream with us. https://lnkd.in/eBVkwUNC

Built Fest Main Event - https://lnkd.in/gSuV_hN2 Apparel, Outdoor and Footwear Panel: Jason Bolt (REVANT OPTICS) will lead this discussion with Angela Medlin (Groff) (HOKA) , Wylie Robinson (Rumpl) and Josué Rivas (INDÍGENA) that will explore - How will innovation in design and technology shape the apparel, outdoor, and footwear industries over the next five years? How will “radical collaboration” unlock growth for purpose driven brands? As consumer awareness around sustainability grows, will consumer expectations shift, and how will brand adapt to meet them? How are AI, machine learning, and automation transforming product development processes, and where is the greatest potential for these technologies?

What is Brand? Brand is just more than a logo? Yes ofcourse!! Every brand is created for certain purpose. It aims to make a difference. It helps to solve problem and gives better product which satisfy customers problem. Every brand is purpose driven. It makes a certain trust in customers mind by connecting them, by full filing there requirements, there needs and understands them. This makes brand connected to there consumers. certainly, every brand has it's own and unique story which conveys a special message to there customers. For example: Nike's brand story began with innovation in 1964 as Blue Ribbon Sports, evolving into a global icon of athletic footwear. Known for its "Just Do It", Nike justify champions innovation, performance, and cultural impact and sustainability in its global reach. Brand as value gives trust, quality, and emotionally connects it's customers with it self beyond its product offerings. These perceptions influences consumer loyalty, decisions of purchasing their products and most importantly differentiation in competitive markets, defining the brand's growth and impact. Lastly but not least, authenticity in a brand refers to its genuine and transparencies with consumers. Clarity involves the clear communication of brands identity, it's purpose, and offerings, ensuring consistency and alignment in all brand interactions and in their design. Together, authenticity and clarity build credibility to customers, and strengthen brand perception and loyalty. . . . . . so what do you think about brand?? Comment below 👇 #BrandDesign #BrandIdentity #BrandStorytelling

Reminder that I will be speaking on the topic of AI in Supply Chain to the American Apparel and Footwear Association, alongside #TradeBeyond with Eric Linxwiler, this Thursday (June 20) at 11am PT. We will be discussing why the impact of GenAI has been a bit ... underwhelming so far in supply chain, and an assessment of what is currently being built to deliver on AI's promise. Register here: https://lnkd.in/gF8yj8fu