Mary Dillon’s Post

Interesting #loyalty move from Foot Locker: New mobile app will feature: ✅real-time product launch updates ✅enhanced search and filtering capabilities ✅Eventually a “Store Mode.”

“Announced in 2020 and launched in 2023, FLX Rewards is a free program which allows customers to earn points at any Foot Locker store or any of the company’s other banners, which also include Kids Foot Locker, Champs Sports, WSS, and atmos. Previously, each brand had its own separate rewards offering.” “It also offers a suite of member-exclusive benefits, including priority access to sneaker launches, exclusive sales, member-only events, free returns, upgraded birthday gifts, and continued complimentary shipping for members.” “Registration for the FLX Rewards loyalty program is now nationwide across the U.S., accessible in stores and online without any purchase requirements. Following a successful pilot in Canada in 2023, which saw increased engagement with first-time redeemers, higher average order values, higher units per transaction, and higher trip frequency, Foot Locker aims to achieve 50% loyalty penetration by 2026, with a long-term goal of 70%.” “As part of what it calls a comprehensive omnichannel transformation strategy, Foot Locker plans to introduce a redesigned mobile app later in 2024. Key new features include: - Real time launch updates: A new “Heat Monitor” will track and preview new product launches. - Improved functionality: Upgraded search and filtering capabilities and streamlined sign-in with biometric authentication. - Seamless integration with FLX: Members will be able to seamlessly view and manage their FLX Rewards ID, tier status, points balance, and redeem rewards through a simplified mobile dashboard.” “In early 2025, Foot Locker will introduce "Store Mode" through its mobile app, enabling customers to scan product SKUs in-store and check availability, including sizes.” “Based in New York City, Foot Locker Inc. operates approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in the Middle East and Asia.” - Dan Berthiaume

Meeting demand for the hottest new sneakers isn’t easy: As any sneakerhead knows all too well, popular silhouettes like the Air Jordan 1s often sell out before they even hit shelves. One goal manufacturers and retailers share is increasing supply as much as possible without making a particular sneaker commonplace. With this balancing act in mind, Heady and long-term client Hibbett focus on customer engagement and program fairness. Our innovative raffle and omnichannel mobile apps have helped Hibbett emerge as one of the United States' fastest-growing sneaker retailers, and their success proves an important point: A fun, fair, and secure mobile app is key to both sustaining demand for hyped sneakers and to meeting as much of that demand as possible. Learn more about how Heady and Hibbett are leveraging sneaker mania to build customer loyalty: https://hubs.ly/Q02970Rt0

For any retailer that is considering a loyalty program but discounts are not part of your business model, this is a good idea on how to deliver value and grow loyalty without dropping the price. BlueConic can help grow loyalty programs for retailers by prompting loyalty signups at the right time for a segment of your audience that is most likely to sign up, setting up omnichannel journeys to take customers through loyalty tiers (bronze, silver, gold), and personalize the offers within the loyalty program that speak to individual interests. https://lnkd.in/diKnjh35

In-store fashion sales feeling flat? 📉 I analysed top retailers' marketing ROI to uncover what drives results. 🏆 Here's what I found: - Mobile apps (170%-490%+ ROI) → Sephora - Personalised recommendations, AR try-on, seamless in-store integration. Cost: High initial cost, ongoing maintenance. - Buy now, pay later (33%-340%+ ROI) → Afterpay - Partnered with stores like H&M for easy checkout integration. Cost: Low integration cost, per-sale fees. - Loyalty programs (80%-240%+ ROI) → Lululemon - Tiered rewards, community events, fosters brand ambassadorship. Cost: Moderate investment. - Cross-selling (10%-30%+ ROI) → Zara - Complementary outfit displays, leverages fast-fashion trends for impulse buys. Cost: Minimal cost, staff training focus. - Omnichannel (5%-35%+ ROI) → Mecca - In-store services, online tutorials, seamless purchase across channels. Cost: Moderate to high, depends on scale. - In-store signage (5%-19%+ ROI) → Lush - Handmade-style signs, emphasises product ingredients, drives trial. Cost: Low cost, design investment varies. A more concrete cost estimate guide is coming up soon. Any surprises? Leave a comment! #ROI #RetailStrategy #FashionRetail

What if your favorite store knew exactly what you wanted, before you even did? Foot Locker's revamped loyalty program aims to that with personalized recommendations and exclusive access. But is it enough to win your loyalty? Foot Locker's revamped FLX Rewards program aims to win big with customers. They've ditched the "sneakerhead only" approach, offering tiered memberships with benefits for everyone. The program integrates with a new app featuring a "Heat Monitor" for tracking hot releases. Imagine a loyalty program suggesting the perfect sneakers based on your past purchases and trending styles - this tech-driven approach allows for personalized recommendations and targeted promotions. Foot Locker's loyalty program raises the bar, how can their competitors and other retailers continue innovating? As #loyalty and #CX experts, we're always looking to push boundaries. Share your thoughts on the new approach below! Read the full story here: https://lnkd.in/gJkAhe-y #FootLocker #CustomerExperience #RetailLoyalty

How to Leverage Trends for an Engaging Shopping Experience The winds of change are constantly blowing in the retail world, shaping consumer behavior and forcing businesses to adapt or risk getting swept away. But change isn’t just a threat; it’s an opportunity! By harnessing the power of industry trends, retailers can create engaging shopping experiences that entice customers and drive sales. #sales #trends #shopping #customers #retail #fashion #apparel #global https://lnkd.in/dEVqUs4B

How to Leverage Trends for an Engaging Shopping Experience The winds of change are constantly blowing in the retail world, shaping consumer behavior and forcing businesses to adapt or risk getting swept away. But change isn’t just a threat; it’s an opportunity! By harnessing the power of industry trends, retailers can create engaging shopping experiences that entice customers and drive sales. #sales #trends #shopping #customers #retail #fashion #apparel #global

Not only should brands/retailers think #omnichannel, but they can also now think #omniformat. As digital collectibles, digital apparel, and digital tokens become more popular, it's not just where you buy (in-store, mobile, online), but in what format you buy - physical, digital, or both (phygital). Here's an example from McFarlane Toys, which has both an online physical toy store that sells physicals and phygitals, and an online digital toy store that sells digitals. There's a new e-commerce flywheel in town -- physical to digital to physical. 1️⃣ McFarlane Toys Digital sold a digital DC Comics #Batman figure. 2️⃣ McFarlane Toys Digital sold a digital #Bane figure. 3️⃣ If you held your Batman and Bane figures, McFarlane Toys airdropped you a free combination #Knightfall figure with Bane breaking Batman's back. 4️⃣ If you held on to the Knightfall digital figure, you were later offered a 60% off coupon for the physical "Batman vs Bane" 2-pack 5️⃣ And, if you were starting with the physical "Batman vs Bane" 2-pack, they provide a link to the digital Knightfall figure in the secondary MTD marketplace so you can add them to your digital collection. #mcfarlanetoys #mcfarlanetoysdigital #mtd #ecommerce #physicaltodigital #digitaltophysical #web3 #web3commerce #DCcomics

It is about about building as many 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝙖𝙣𝙙 𝙚𝙣𝙜𝙖𝙜𝙞𝙣𝙜 touchpoints as possible - online and offline - to build a long-term relationship with the customer. "As retail comes back (post pandemic), brands appear to be moving 𝗯𝗲𝘆𝗼𝗻𝗱 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗮𝗿𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗶𝗻𝘀𝘁𝗲𝗮𝗱, 𝗼𝗻 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗵𝗶𝗴𝗵𝗹𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲, 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻. ► At a Todd Snyder store, you can have your clothes altered by an in-house tailor while you drink a glass of Scotch. ► At outdoor retailer Orvis, you can take a free fly-fishing class in local waters, so you can learn how to use your new fishing gear. ► At Converse’s holiday pop-up, you can have your sneakers embroidered with your initials. ► And Ikea is launching smaller stores, which have fewer products on display, but will have designers on hand to help you design your dream home." Food for thought on how to build fandom in the realm of retail/stores. #retail #shopping #omnichannel #brickandmortar #customerexperience #customerservice