MarTech Edge’s Post

The real-world impact of using a combined data and media analytics approach to omnichannel marketing in the pharmaceutical industry is substantial, offering critical advantages that translate into better health outcomes, better business outcomes and longer-term relationships with HCPs.   Download our latest #SyneosHealth white paper to learn more: https://lnkd.in/epW2wmQP   #SyneosHealthLife #WorkHereMattersEverywhere #ClinicalCareers

The real-world impact of using a combined data and media analytics approach to omnichannel marketing in the pharmaceutical industry is substantial, offering critical advantages that translate into better health outcomes, better business outcomes and longer-term relationships with HCPs. Download our latest white paper to learn more: https://ow.ly/HLK930sFI6c #SyneosHealth

The real-world impact of using a combined data and media analytics approach to omnichannel marketing in the pharmaceutical industry is substantial, offering critical advantages that translate into better health outcomes, better business outcomes and longer-term relationships with HCPs. Download our latest #SyneosHealth white paper to learn more: https://lnkd.in/eUB2SZ8F #SyneosHealthLife #WorkHereMattersEverywhere #ClinicalCareers

The real-world impact of using a combined data and media analytics approach to omnichannel marketing in the pharmaceutical industry is substantial, offering critical advantages that translate into better health outcomes, better business outcomes and longer-term relationships with HCPs. Download our latest #SyneosHealth white paper to learn more: https://lnkd.in/etigxiMu #SyneosHealthLife #WorkHereMattersEverywhere #ClinicalCareers

🏥💼 The Three Pillars of Omnichannel Pharma Marketing to Healthcare Professionals 💼🏥 In the dynamic world of pharmaceutical marketing to healthcare professionals, these three pillars are the key to success: 1️⃣ Personalization: Tailoring our approach is paramount. Each healthcare professional is unique, and personalization is how we connect. We provide tailored information and experiences that address their specific needs and preferences. 2️⃣ Content: Quality content is king. We must deliver high-value, scientifically accurate, and engaging content. It should not only inform but inspire. Our goal is to be a go-to resource for healthcare professionals seeking insights and solutions. 3️⃣ Analytics and Insights: Data is our compass. We rely on analytics to understand what's working and what's not. These insights allow us to continuously refine our strategies, ensuring that we're delivering content through the right channels, at the right time, and in the right way. By embracing these pillars, we create a powerful omnichannel strategy that builds trust, fosters engagement, and advances healthcare together. 💉💡 #PharmaMarketing #digitalmarketing #omnichannelmarketing #digitalstrategy

The real-world impact of using a combined data and media analytics approach to omnichannel marketing in the pharmaceutical industry is substantial, offering critical advantages that translate into better health outcomes, better business outcomes and longer-term relationships with HCPs. Download our latest white paper to learn more: https://lnkd.in/evV95k_w #SyneosHealth

The real-world impact of using a combined data and media analytics approach to omnichannel marketing in the pharmaceutical industry is substantial, offering critical advantages that translate into better health outcomes, better business outcomes and longer-term relationships with HCPs.   Download our latest #SyneosHealth white paper to learn more: https://lnkd.in/dQiUWijj   #SyneosHealthLife #WorkHereMattersEverywhere #ClinicalCareers

Looking for a trusted partner for your Pharma marketing journey? 👉The Pharma industry now invests around $18 billion a year in advertising (Source: Kantar, 2023). In fact, the pharmaceutical industry is the second-largest advertising spender after the tech sector (Source: Forbes, 2023). The consequence? HCPs are getting more ads than ever before and standing out can be challenging, especially during a new drug launch. 🎯 This is where we come in! PharmaForceIQ's TRUE omnichannel solution empowers pharmaceutical companies to elevate engagement across all channels in real-time while our team of experts is committed to being by your side every step of the way. FIND OUT MORE: https://lnkd.in/e_qgWqmZ #B2B #Omnichannel #Strategy

How can you create more meaningful interactions with HCPs and gain deeper insights to help you increase engagement and personalize follow-up? By integrating the entire HCP event lifecycle into your CRM system. From planning and approval to execution and next best action. Whether it's a webinar, congress/satellite symposium, or standalone event. Join Chris Wade and Pierre Metrailler live for just 30 minutes tomorrow at 10 am ET | 4 pm CET to: 👉 Find out why and how leading life science companies are integrating their CRM with HCP events 👉 Get practical tips on how to overcome the challenges of integrating event data 👉 Learn how to use AI to identify HCP engagement patterns and drive effective follow-up Last chance to register: https://lnkd.in/eeXaJrRn #LifeSciences #Pharmaceuticals #Pharma #Omnichannel #Events #EventProfs #PharmaIndustry #EventTech

To build a lasting relationship with HCP customers, healthcare companies need to provide more personalized experiences. Find out how to begin at the 2024 BioPharma eMarketing Summit panel “Delivering Seamless HCP Omnichannel Experiences through Personalization.” The panel will bring together Doceree’s Chief Marketing Officer Marcella Milliet Sciorra, Bristol Myers Squibb Director of Corp. Marketing & Digital Strategy Gaetan Akinrolabu, AstraZeneca Director of Omnichannel and Digital Venera Jordan, MBA UChicago, Biogen Director of Global Customer Engagement Michel Q., and Novartis Director of Country Customer Experience & Field Engagement Walid Hamza Abdelhafez, RPh. #OmnichannelPersonalization