Mars Media Group’s Post

𝐒𝐨𝐧𝐚𝐫 - our biggest release yet - is out and here to disrupt the attention measurement industry💡 Adnami is a leading provider of attention-first ad tech solutions, is proud to announce the launch of Sonar; our cutting-edge attention measurement technology using a unique one-tag technology to make attention a viable trading currency. 🪙 Early adopters include dentsu denmark (Stefan Jin Hansen) and Politiken (Jacob Wæver). Both share their insights on how Sonar has already improved their workflows and business in this latest press release. (Article Link Below) If attention is an important initiative and you are just as keen as we are to incorporate all your campaign metrics (Brand Lift Study & Standard Campaign analytics) in parallel with Adnami’s attention metrics to holistically tell a story that informs business decisions, we would love to help! 📉🚀 #SonarByAdnami #AttentionMeasurement #DisplayAdvertising #AdTech

Many #AdTech and business media have shared #Cannes takeaways in the last two weeks. We loved reading all of them and decided to share the diverse ideas of our industry’s top-notch reporters in a single write-up. In a new post, we share a Cannes media roundup with key topics and takeaways covered by AdTech journalists. The highlights:   🔶 AI shifted from an emerging trend to the new reality advertisers and marketers must embrace (according to Ad Age, Digiday, The Drum, Fortune, EMARKETER, and The Wall Street Journal). 🔶 AdExchanger, InternetRetailing, and NewDigitalAge noted that retail media dominated La Croisette. 🔶 With the Olympics around the corner, sports were an important conversation in Cannes. The Current and The Media Leader took a closer look at these discussions. 🔶 The future of online publishers is uncertain, according to observations by Axios and AdMonsters, but there’s hope. Thanks to all the reporters who covered the week in Cannes with amazing detail and insight at an impressive speed. 📌 Check out our review media recaps: https://lnkd.in/d4zvgGYw #cannes2024 #canneslions #adtechmedia #xenoss #adtechevents

We're excited to announce the agenda for the Pontiac Summit on 10/8! We'll be covering a lot of ground and you'll be hearing from some really thoughtful leaders in the space. On top of the listed sessions, there will be some really fun surprises and interactive networking opportunities at a truly unique venue. Speakers to be announced in the next few days! Check out the plan: Session 1:  The Buyer’s Strategy A perspective from the buy side on how to stand apart in a changing and often challenging buying ecosystem in 2025 and beyond. Session 2: Innovating Ahead of the Curve How technologists are navigating the changing programmatic landscape and enabling buyers to succeed Session 3: Fireside Chat: Andrew Casale, CEO of Index Exchange Index Exchange CEO Andrew Casale sits down with Keith Gooberman, Pontiac CEO to discuss the current market conditions, expectation for what lies ahead, and where he sees opportunities for buyers and sellers. Session 4: CTV and Identity Whatever happens to cookies, CTV is becoming the channel for smart buyers, and with 1:1 identity mapping not available, how are buyers, pubs, and platforms navigating to reach their audiences? Session 5: Founding an AdTech Company Hear from AdTech founders on how they got off the ground, navigated bootstrapping/funding, built for scale, and navigated the challenges of standing apart in a crowded ecosystem Session 6: AdTech Jeopardy! See who will be crowned AdTech Jeopardy champion in this matchup of knowledge and wits! Hosted by Ari Paparo, founder of Marketecture Media, this will be the event of the season. Join us and use code JEOPARDY for 40% off your ticket through 9/20: https://lnkd.in/eyQiCqr8

Decision makers in the sports industry, this post is for you 👀 👀 : Picture this: you're on a business trip, far from your office, when your phone buzzes. It's a WhatsApp message from an agent about an exciting player available on the transfer market - one who could potentially fill a crucial gap in your squad. In the past, you might have had to wait until you returned to base to make an informed decision. But with the Gemini app, you have the power of advanced analytics right in your phone, anywhere, anytime. 📱 📱 📱   Key Features of the Gemini App: 🚀 🚀 🚀 🚀 1) Instant Squad Fit Analysis: Immediately assess how well the proposed player aligns with your current squad composition and playing style. 2) Scout Insights at a Glance: Access aggregated opinions from your scouting team, giving you a comprehensive view of the player's potential. 3) Alternative Player Suggestions: Discover more suitable or cost-effective alternatives that might have flown under the radar. Schedule a meeting with our Business Development Manager, Flavio Fusi to learn more about it: meetings.hubspot.com/ffusi

🚀 New Case Study Alert! 🚀 "CTVBuyer has been a rare pleasure to work with. They say what they are going to do and then do it." – Rural Media Group. We're thrilled to share how CTVBuyer has fueled revenue growth and expanded audience reach for Rural Media Group (RMG)! 🎉 In this case study, we dive into: ✅ The goals & obstacles faced by CTVBuyer when growing RMG's revenue. ✅ How CTVBuyer expanded RMG's audience reach. ✅ How we generated 10x new direct sales opportunities for the RMG team. Curious to learn more about how we helped Rural Media Group achieve these amazing results? Check out the full case study now! https://hubs.la/Q02NRwPj0

Today, Material joins the conversation at #Adweek X. If you're attending Adweek X, pick the brains of Christine Sathre, VP Tracking & Measurement, and Kelly Ann Bauer, Global Lead, Partnerships & Alliances, who are also attending and would love to connect. Our digital experts love to dive deep into understanding where and how the advertising, marketing and brand industry intersects with other businesses. Interested in learning more? Click the link and sign up to receive our upcoming trends report to help you gain a tighter grasp of where adtech fits into your marketing budget. https://bit.ly/3RtfEVN

⚡️Come Join Us For Our Addressable Audiences Webinar⚡️ If you haven't heard the news, we launched Sports Innovation Lab Audiences, our addressable media solution. You can go check them out on major data and programmatic marketplaces such as LiveRamp, the Trade Desk, and Google DV360. If you want to learn more, we're having a webinar this Wednesday February 7th from 12-12:30pm ET to break down this new solution and help you learn how it can help you boost ROAS. Here’s what you need to know about Sports Innovation Lab Audiences: 1) Today, we have 30+ unique audiences LIVE, customized to help you reach your most highly coveted fans. They're segmented by sport and include communities like Gen Z, Sports Bettors, Youth Sports, Women's Sports, and more.  2) Cookies are out, purchases are in, & Sports Innovation Lab Audiences are the only purchase-based, deterministic dataset at scale with a domain expertise on sports & entertainment. 3) Our Audiences are already in the market helping our clients boost ROAS as well as sell more tickets, merch, subscriptions, & sponsorships. 🚨JOIN US WEDNESDAY FOR MORE🚨: https://lnkd.in/eC92unVb

We are excited to announce a brand new partnership with New Zealand-based research company, Horizon Research Ltd. This partnership will give businesses access to two of Horizon’s consumer insights panels; one representative of the broader New Zealand adult population and a second comprised exclusively of Māori. By harnessing these panels using the power of our Audience Builder platform, businesses can leverage detailed insights in this unique market. Read more in Scoop Independent News here - https://lnkd.in/gVuwMZiJ #WeArePureprofile #MarketResearch #MRX #ConsumerInsights

The #AdTech event cycle is so fast-paced that, one month later, most people have moved on from Cannes to ATS, MAD//Fest, the upcoming Programmatic I/O, and other events. Still, we think it’s important to internalize ideas, thoughts, revelations, and trends that were front and center of Cannes events. Luckily, AdTech media did an excellent job of covering an extremely hectic week in in-depth recaps and lookbacks. In our latest blog post, #Xenoss shares our favorite post-Cannes pieces from AdTech and business media: 🔶Ad Age: How AI is Reshaping AdTech: Top Trends From Cannes Lions 2024 by Garett Sloane 🔶The Drum: As advertising AI race heats up, agencies scramble to find their USP by Cameron Clarke 🔶Digiday: Cannes Briefing: Investment bankers and private equity firms turn up en masse — ‘Here to hunt’ by Seb Joseph and Ronan Shields 🔶Fortune: At Cannes, the ad industry contemplates its AI future with a mix of hope and fear by Jeremy Kahn and Sharon Goldman 🔶EMARKETER: Creators and AI shape the conversation—and the awards—at Cannes Lions 2024 by Jasmine Enberg 🔶The Wall Street Journal: At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever by Megan Graham 🔶AdExchanger: The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead by Lou Paskalis 🔶InternetRetailing: 8 retail media insights from Cannes Lions that should’ve hit the headlines… by Paul Skeldon 🔶NewDigitalAge: Cannes Lions 2024: What you missed 🔶The Current: Cannes Lions 2024: Much ado about AI, Olympics frenzy and Elon Musk’s apology tour by Ilyse Liffreing 🔶The Media Leader: 3 key themes of sports marketing at Cannes Lions by Maria Iu 🔶AdMonsters: At Cannes News, Publishers Ponder “Are we witnessing the death of journalism?” by Andrew Byrd 🔶Axios: Cannes takeaways: 2024 ad trends by Sara Fischer 📌See the full recap of post-Cannes media coverage in our blog: https://lnkd.in/daatN5Ys #adtech #cannes2024 #canneslions #cannesevents #adtechconference

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