Mark Wheeler’s Post

The TCA press tour, a biannual event dating back to the 1970s, involves companies spending significant sums to participate, filling panels with talent and providing meals. When successful, it fosters fruitful conversations and boosts viewership. However, participation is waning due to frustrations with the format, budget cuts, and the shift away from in-person gatherings. The latest cycle ended on July 17 after just eight days, with significant streamers like Netflix, Apple, and Amazon absent and no programming executives facing the press. #TCA #TelevisionCritics #PressTour #TVIndustry #EntertainmentNews #MediaTrends #TVPress #Broadcasting #CriticsTour #TelevisionEvents

✨Pop Culture in the News - Seizing Opportunities for Broadcast Coverage✨ This month, the announcement of Oasis’ reunion presented a fantastic opportunity, allowing us to leverage research by HotDealsUK and the consumer expertise of podcast host Vix Leyton to achieve nationwide coverage. This was a perfect illustration of how grabbing the opportunities presented by the news agenda isn’t simply a case of monitoring likely news events. In this article, we explore how pop culture moments can gain traction, and how - by thinking creatively - you can make the most of them. #Broadcasting #BroadcastPR #Oasis

As digital media becomes increasingly mainstream, I feel it is important to continue growing with the medium. I have been fortunate to have been in the broadcasting business long enough to witness many changes. Most of these changes over the years brought panic to some of my colleagues. I remember very well when the first computer automation system was introduced at the station. Oh, how scared we were. We were convinced it was going to crash. Initially, it was just a few commercials, then commercials and imaging. Finally, a few songs. Skip to today, and it's difficult to find live talent after 10 a.m. I used to think that was awful until I realized that embracing the digital world is the best approach—a marriage between digital and terrestrial. But radio has once again been slow to embrace technology. I've been trying to break that mold. The complaint seems to be about "time" to "make content" for digital. I'm not a big fan of excuses. Something as simple as setting up two cameras in the studio can be a very effective way to "recycle" the content you are already creating for your show. #broadcasting #digital #radio #content #tv #sagacommunications

The future of public broadcasting- and especially documentaries, is in the balance. And the battle lines are drawn, at least here in Oz. Newly appointed chairman of the national broadcaster, the ABC, Kim Williams, is one of Australia's leading public intellectuals- not bad coming from the man who once ran Murdoch's local empire. And he's not afraid to speak his mind. I was particularly drawn to his thoughts about the current state of documentary on the ABC. Asked ( at 27'35") how he felt it was performing, he didn't mince his words: “I think documentary is in a bad place and it needs restoration. And I do not mean it  in  an unsupportive way to existing ABC commissioning people.” So if it's not the talented and thoughtful commissioning editors at fault, where is the problem? Possibly in the ABC's top-heavy and highly centralised content selection process which strangely doesn't include any program makers? Just a thought. Commissioners have been turned into post-office boxes for a content group driving the ABC in the opposite direction of where the chairman believes it should be heading. So what should the ABC be doing with docs? Here's what Chairman Kim thinks, and I wager the Australian public would agree: “The ABC needs to rediscover how to spell documentary and to give documentary the presence and prominence that it needs, particularly in terms of the ABC’s responsibility as being a pillar of democracy in Australia,” he says. That doesn't sound like much of the recent output from Auntie's doc department, or the timid work we've heard has been green-lit by the content commissars. Nor does it conform with the recent awful decision to gut the output of the ABC's religion and ethics slot, Compass (which is bound to annoy the chairman). Is a stoush brewing? Let's see if the content controllers got the memo.

THE DIFFERENTIATORS: If you are not putting a premium on EXCLUSIVE ENTERPRISE CONTENT, then you should turn off the lights and head home. What are the DIFFERENTIATORS in your news coverage, what REASONS are you giving for people to choose YOU, and with so many options, WHY should they. If you can't answer these questions, then it's time for a heart to heart. The differentiators are EVERYTHING- and they better be more than just a slogan. They become the reason you stand out. They become the basis for your mission. They become the FABRIC of who you are as a team. They can be different from organization to organization, but they better be there. #nexstarnation #broadcast #digital #journalism #community

Public tv insight . Good for mind setting !

I will give media broadcasters a tip in the most relaxing way today Broadcasters should stay attentive to the overall conditions of the video market. It's important for them to understand their political significance and actively work to influence decisions that could lead to a relaxation of regulations. #Broadcast #Media #Journalism

Today, we recognize the incredible impact of radio on our lives and our industries. From breaking news and storytelling to connecting communities and fostering innovation, radio remains a powerful medium that bridges gaps and amplifies voices. At [Recruiting simple], we value the role of radio in shaping public discourse and driving change. It’s a reminder of the importance of clear, engaging communication and the ability to connect with audiences on a personal level. Let’s take a moment to appreciate the broadcasters, journalists, and creators who make radio such a dynamic and influential medium. Here’s to their dedication and to the continued evolution of radio in the digital age! How does radio continue to impact your life or work? Share your thoughts and stories below! ⬇️ #NationalRadioDay #Radio #Communication #Media #Broadcasting #Storytelling

BUILD YOUR EGO! I got to the studio this morning and had a good time. For the most part, my boss throws in a question at me, “do broadcasters need to have ego to do well in their profession?” As a training broadcaster, journalist and anchor, I learnt something profound this morning. While taking the initial stance that ego is rooted in negativity. I had to relearn that having a healthy level of ego is indeed necessary and good in the broadcasting profession. He establishes that having a healthy ego rids you of getting intimidated by anyone. This is a result of the psychological state of your mind in knowing your worth and importance. In any field you’re in, have a healthy form of ego. To stand out and be team-spirited, a healthy ego is needed. #media #broadcasting #growth #branding #marketing