Marketing Mind’s Post

Last year John Legend and Rajakumari penned the Johnnie Walker/ Walkers & Co anthem to include these words: …There is more to life … …step off that borderline…there is so much we can explore… …you wanna turn it all the way up … ..Let’s Keep Walking, keep on walking …. This rallying cry was as close to my own purpose as it gets (at that time just in the subconscious) as I started my Diageo journey over six years back. It has been an absolute privilege to lead the India & South Asia luxury premium ++ business and iconic brand portfolio cross functionally to unprecedented heights. DIAGEO India gave a broad canvas and I had the privilege of setting an audacious vision of shaping the culture of socialisation while breaking new grounds of growth by premiumisation. In some time, it became the overarching driving force for teams across the organisation and like how… There we were - winning one milestone to the other, cruising through turbulence and tailwinds alike. A lot of what we led with, added hugely to normalisation of spirits as a category overall. Campaigns that won consumers & awards, platforms to celebrate new dimensions of inclusivity (beyond gender), future ready, sustainability forward innovations, growth in multiples and not just in CAGRs, all lines of the P&L brimming with healthy glow! Marked my last days at Diageo this week and spent them well with people who fuel it all. You have all left me with huge gratitude for your partnership in every dimension possible. Teams, stakeholders, colleagues who walk the talk, learn and unlearn , challenge<>equally get challenged and yet prevail. A gigantic thanks for every bit of the enrichment that I leave with. What is next ? A new chapter you say… I say its time for a new book! Very excited for the leap on the horizon... but for now, its all about a wee savour the pause!

#PernodRicard #IndiaMarket #EconomicTimesGoaMumbaiEdition #PRAgencyMischief And this is from yesterday's ET Goa-Mumbai edition telling us how the top management of Pernod Ricard see the India market. This article too is completely mischievously written and no prizes for guessing who is behind it. Unprofessional PR agency idiot bosses, of course, who have been eyeing Pernod Ricard and all my previous work on the Seagram business, so they can hijack my work, career, life and go global with it! This after wrecking my career. What is strange is the brands mentioned under premium push - all the ones for which I have already shared my thoughts and ideas on my blog and which nobody else has anything to do with, least of all these idiots! Most of the article goes on about how many distilleries Pernod Ricard have in India, where and how many bottling plants! These numbers too are mischief! And finally, the two new whiskies launched under Royal Stag and Blender's Pride made no sense to me...but that too has the numbers 2 and 4 and must be mischief! From the years that I worked on Seagram at Ogilvy Delhi, in the 1990s, I have known that India is the world's largest whisky market and that Seagram was the company that introduced Indian whisky drinkers to premium whiskies, including Scotch Whisky brands. If I were Pernod Ricard, or still in Ogilvy, I would know better than to associate with these unprofessional PR agency idiot bosses and entertain their "influence" or their pressure tactics. I hope they have the sense to do the same.

The premiumisation trend in India has spurred a growing appreciation for high quality spirits, leading to increased demand in premium spirits and upscale events in India. And, this trend is leading to higher demand for premium quality tequilas. Mahesh Kanchan, Marketing Director for India and Neighbouring Countries, Bacardi India says that consumers of premium tequila in India are the ones from the affluent class who understand only too well what premium quality entails. And this is enticing leading brands from across the globe to bring tequila to India.

Isha Ambani's Rs 828000 crore business prepares to compete with Coca-Cola and Pepsi 🥤 Isha Ambani's Reliance Retail has formed a partnership with Sri Lankan beverage powerhouse Elephant House to introduce its products to India. 🥤 In 2022, Isha Ambani's Reliance Retail acquired the Campa brand from the Pure Drinks organisation for Rs 220000000. 🥤 Reliance Retail is currently valued at more than Rs 828000 crore. Experts believe Isha Ambani may expand the Campa brand globally to compete with Pepsi and Coca-Cola. 🥤 According to an Economic Times report, Isha Ambani's strategic cooperation could aim to undermine Coke and Pepsi's domination in the Indian beverage sector. 🥤 Reliance Retail will now be in charge of manufacturing, marketing, distributing, and retailing beverages in India under the Elephant House brand. 🥤 "This association will not only help RCP bolster its growing beverage portfolio that boasts iconic brands such as Campa, Sosyo and Raskik but will also bring exceptional new products and value propositions to Indian consumers," Reliance Entertainment said in a statement. 🥤 Elephant House, in case you missed it, is well-known for its Lemonade, Orange Barley, Cream Soda, and EGB (Ginger Beer). Ceylon Cold Stores PLC is Sri Lanka's biggest listed corporation and the owner of the Elephant House brand. Reliance Retail Reliance Industries Limited Campa Cola Official #CampaignSpot #Advertising #Marketing #branding #packaging #brand #uk #sprite #cocacola #reliance #relianceretail #relianceindustries #recycling #recycle #campacola #ambani #srilanka

The premiumisation trend in India has spurred a growing appreciation for high quality spirits, leading to increased demand in premium spirits and upscale events in India. And, this trend is leading to higher demand for premium quality tequilas. Mahesh Kanchan, Marketing Director for India and Neighbouring Countries, Bacardi India says that consumers of premium tequila in India are the ones from the affluent class who understand only too well what premium quality entails. And this is enticing leading brands from across the globe to bring tequila to India.

Pernod Ricard bets India will bottoms up to the top - Pernod Ricard, the maker of Chivas Regal, Glenlivet and Absolut, said it expects India to outpace the US to become its largest market globally, without giving any specific time frame. India currently accounts for more than 10% of its global revenue of ₹12.1 billion and nearly a third of its global volume. &#8220;The macroeconomics in India is extremely solid,&#8221; Pernod Ricard India managing director Jean Touboul told ET. &#8220;We are growing faster than many other affiliates in the group, and hopefully because we do a good job, but I don&#8217;t want to undermine my colleagues&#8217; jobs in other countries. It&#8217;s... http

It’s Ganesh Chaturthi, the time of year for festive pandal hopping and catching up with friends. While enjoying snacks at a friend’s place, we all instantly, unanimously recognized the iconic samosas as being from Gurukripa! The iconic chain started as a small outlet many decades ago, but rose to fame when it got hold of contracts of then single screen theatres and their samosas became an instant hit and achieved a cult following amongst moviegoers. So much so that a movie’s success could be measured based on the number of samosas sold!   This led to a question, are there any businesses that go B2B first and then go for B2C? Veeba is one such case, where they focussed on the HORECA market with focus and now have also entered the B2C space. The advantage is that consumers have already tasted Veeba in the best of the restaurant, and café chains. They have established trust and credibility, so when the same consumer sees the product on the shelf or online, they will confidently buy it and replace their usual product when it is out of stock, overpriced comparatively or may be they really liked it and they will replace the brand! Their marketing, advertising efforts go down for sure! The ability to absorb thinner margins in the start also helps as they have good capital backing from their B2B arm! Plus, they have access to so much consumer data when they manufacture sauces for HORECA chains! Another notable example of a company that successfully transitioned from B2B to B2C is Godrej & Boyce Mfg. Co. Ltd. During World War II, the British sought a reliable metal storage solution. Godrej's metal lockers proved their durability during the Mazgaon fire of the 1930s, emerging unscathed with their contents intact. This incident catapulted Godrej into the spotlight, attracting interest from various industries. The company's reputation for quality and reliability has endured for generations, making Godrej locks and cupboards synonymous with trust and security in Indian households. #brands #fmcg #strategy #marketing

Pernod Ricard bets India will bottoms up to the top - Pernod Ricard, the maker of Chivas Regal, Glenlivet and Absolut, said it expects India to outpace the US to become its largest market globally, without giving any specific time frame. India currently accounts for more than 10% of its global revenue of ₹12.1 billion and nearly a third of its global volume. &#8220;The macroeconomics in India is extremely solid,&#8221; Pernod Ricard India managing director Jean Touboul told ET. &#8220;We are growing faster than many other affiliates in the group, and hopefully because we do a good job, but I don&#8217;t want to undermine my colleagues&#8217; jobs in other countries. It&#8217;s... http

𝐍𝐇𝐁𝐂: 𝐓𝐑𝐀𝐍𝐒𝐅𝐎𝐑𝐌𝐈𝐍𝐆 𝐓𝐇𝐄 𝐅𝐌𝐂𝐆 𝐋𝐀𝐍𝐃𝐒𝐂𝐀𝐏𝐄 #Davat #Beverages (#Gujrat No 1 Beverage Co) & #NHBC Team Achieves #Milestone: Successful #Launch in #Mumbai: #Mumbai, the city of #dreams, presents a unique #challenge for any new brand. However, with meticulous planning, impeccable #teamwork, and thorough preparation, #Davat Beverages and "New Horizon #Business Consultants" (#NHBC) Team has successfully launched its presence in this #vibrant market. #Key Factors Behind the #Success: 1. #Team Collaboration: Seamless coordination between Davat Beverages and NHBC teams. 2. #Strategic Planning: In-depth market research, competitor analysis, and tailored launch strategies. 3. #Pre-Launch Preparations: Robust logistics, distribution networks, and sales force deployment. #Launch Highlights: -#Strong retailer and distributor partnerships -#Effective marketing and promotional campaigns -#Product availability across key channels #Quote from #Mr Chandulal #Khanpara, #Davat #Beverages #MD: "Mumbai's #dynamic market demands perfection. Our partnership with #NHBC and meticulous planning ensured a flawless launch. We're thrilled to bring our quality #beverages to Mumbaikars." #NHBC's Expertise: As a #leading business consultancy, #NHBC's guidance played a pivotal role in navigating #Mumbai's complex market landscape. #Next Steps: #Expand distribution networks #Enhance customer engagement #Continuously monitor market feedback #Congratulations to #Davat Beverages and #NHBC Team on this #remarkable achievement!

#TimesNowSummit2024 | Pernod Ricard CEO Sees India As Key To Future Growth Amidst Global Beverage Industry Boom Dream Sports Pernod Ricard India Maruti Suzuki India Limited Jean Touboul