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MARKETING-INTERACTIVE

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#GenerativeAI has taken the globe by storm and more companies are already investing in it for marketing. However, despite many of the #APAC marketers intending to use AI, their readiness, usage and investment are still in the early stages.  According to WE Communications’s latest ‘brands in motion’ report, only 46% of companies are investing to upskill their employees in AI learning and programmes, revealing a vision-action gap. Vincent Kan, head of digital and GBA practice for PHD Hong Kong, said, "While adopting AI may involve a learning curve, continuous monitoring and evaluating the cost-benefit ratio are crucial to understand the overall return on investment." “Existing staff can improve the quality of their output significantly, and this is often overlooked as a financial benefit, beyond the mere cost saving,” said Ruben Schreurs, chief strategy officer, Ebiquity plc. #report

How brands can start measuring the ROI of AI

How brands can start measuring the ROI of AI

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