Google has been working to simplify and accelerate the production of high-quality creative assets for ads across various marketing channels. Diverse creative assets are key to making effective ads, and with generative AI in Performance Max, achieving this variety has become easier for more advertisers. Read more about the innovations in generative AI and marketing. #MarketingQubed #AI #Google
Marketing Qubed’s Post
More Relevant Posts
-
How can advertisers stand out and win attention? This age-old marketing question has only gotten more relevant as people enjoy endless ways to shop, communicate, and stay entertained online. The key? Generative AI. From immersive ad experiences to high-performing creative assets, AI innovations are helping advertisers unlock new possibilities. Get a sneak peek at the latest solutions that were announced at Google Marketing Live:
Generative AI innovations for marketing
google.smh.re
-
AI is certainly a buzz word. And AI is certainly a tool that can help your business in many ways. But true AI integrations free your team up to do the jobs they were hired for. Be ready for it. https://lnkd.in/en5NSCGc
Why creative data is the answer in the AI era
fastcompany.com
-
Trying to keep up with the amount of content that your company has to create? How do you produce relevant and engaging content aat scale? Join us on October 1st to hear more about what the market is telling us and how Gen AI can address some of your challenges!
Join me on October 1st to explore the future of marketing with generative AI! With the coming explosion of AI-generated content, standing out amidst the “sea of sameness” will be more challenging than ever. With 63% of creative professionals concerned about market saturation, the pressure to create personalized, high-quality content at scale is immense. So, how can brands rise above the noise while staying true to their identity? On October 1, 2024 at 1pm PT / 4pm ET, I’ll be hosting a virtual event featuring creative and marketing leaders from PepsiCo, Snapchat and Accenture, plus Adobe's own Natalie Johnson Charles and Ben Vanderberg. Together, we’ll dive into strategies for using Gen AI to elevate creativity and drive marketing success. 💡 Learn about Adobe's latest research on how GenAI can supercharge content production while maintaining your brand's distinct voice. 📊 Get an inside look at Adobe’s latest innovations for content production in the enterprise 🎤 Hear from industry luminaries like Mauro Porcini (Chief Design Officer, PepsiCo), Reema R. Sanghvi (Managing Director, Marketing Transformation, Accenture Song), and Resh Sidhu (Global Director of Arcadia AR Creative Studio, Snapchat) on how they’re using Gen AI to stand out in a crowded market. See you there! Reg link in Comments 🌐
-
-
Strategic Partnerships | TV and Digital Advertising | Brand Preference & Precision Targeting | Sales Development at TEGNA/PREMION & 9NEWS
The consumer journey continues to hold serious gravity within businesses marketing strategies. As a result, take a look at how leveraging AI can create more engaging and effective campaigns. 🚀 #AI #MarketingStrategy #TEGNA https://lnkd.in/gX_2iyMN
Council Post: How AI Is Transforming The Marketing Industry
social-www.forbes.com
-
A lot of the focus on generative AI’s impact on advertising has been on creative production However, Pencil ✏️, a generative-AI-as-a-service platform, has showcased how the new technology can have a meaningful impact on ad production, too. https://lnkd.in/gfCbJZNp Fast Company #digitalmouth #digitaladvertising #AI
This AI platform has made and modeled a million ads
fastcompany.com
-
✨ Marketers: we need to talk about generative AI. ✨ Can we really create ads from scratch with AI? Spoiler alert: probably not. See how AI + DCO are coming together in a big way to make marketers more effective 👇
5 Ways Marketers Can Use AI To Their Advantage
https://jivox.com
-
“I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes.” I feel like this quote is going round and round in my head at the minute! 💡 Here’s a few thoughts on how AI can actually help us marketers with the tedious parts of the job and get us time back for the fun stuff:
✨ Marketers: we need to talk about generative AI. ✨ Can we really create ads from scratch with AI? Spoiler alert: probably not. See how AI + DCO are coming together in a big way to make marketers more effective 👇
5 Ways Marketers Can Use AI To Their Advantage
https://jivox.com
-
Marketing will never be the same with AI.
Microsoft's New AI Tools Let Anyone Create Retail Media Content
searchenginejournal.com
-
Discover the evolving landscape of marketing with AI integration, particularly through computer vision. Explore how this technology is reshaping consumer journeys, offering insights, and driving strategic marketing decisions. Stay informed and adapt to the future of marketing with AI's transformative capabilities. https://lnkd.in/gw6nkj9a #AI #Marketing #ConsumerJourney #ComputerVision #DigitalTransformation #TechInnovation
Council Post: How AI Is Transforming The Marketing Industry
forbes.com
-
Generative AI is developing rapidly, but how is it used in advertising platforms today? I share what I found in the latest Ad Tech Explained newsletter and offer an opinion on the future of generative AI in advertising, which could include video and more.
Generative AI ushers in a new era of creativity across all industries, and advertising is no exception. The technology can utterly transform how marketers optimize campaigns, craft messaging, and conduct storytelling. https://lnkd.in/gKySXeHy
Generative AI: Transforming Advertising Beyond Imagination
adtechexplained.com
