Marketecture Media’s Post

I’m a fan of pretty much all the Marketecture Media episodes, but I particularly like this one with Gokul Rajaram (and Eric Franchi‘s Cannes recap). Gokul and Ari talk about the origins of Google’s AdSense, the decision and process of acquiring DoubleClick, developing a unique ads value prop at facebook, and what Gokul’s favorite social platform is today. 🤔 …plus some teaser thoughts on practical adtech applications for AI (@Octane11 we have some ideas too ;)

Was great to be on Round Barn Labs' "Always Be Testing" pod (which btw, is probably my favorite name for pod!) last week with my friend, Tye DeGrange 📈. Among other things, we covered: • The approach we take at Growth by Science to measurement and media buying, and principles that every marketer can apply • What we built at Netflix for paid growth, and how it's similar to some of the best measurement tooling around today • The dangers of post-exposure conversion optimization, and how that relates to incrementality, and the ad tech industry at large. • The culture of science and soliciting dissent/peer review Awesome discussion, Tye! Thanks again for having me.

We have the opportunity to shift from Advertising 1.0 to Advertising 2.0. Advertising 2.0 is everything we couldn't do 50 years ago—things like pay-per-click ads, over-the-top TV ads, YouTube ads, and SEO all fall into this category. Technology is changing, and we need to change with it. 👏🏻 Just because things worked 50 years ago doesn't mean they're still working now. Check out my full talk on this topic from AMWC, which is now available as the newest GFP episode! 🎧 Apple: https://lnkd.in/gshJDgZ2 🎧 Spotify: https://lnkd.in/g4GUPGJW

Happy Spotify Wrapped 2023! Now marketers can understand their audience's listening habits too with Wrapped for Advertisers which reveals insights about key audiences and actionable takeaways. Check it out here.

These aren’t just numbers or a trend! 🤯 Every insight tells you a story and ideas how to built your next campaign

Dear Connections, Google has been making a strong push for users to subscribe to YouTube Premium, with increasingly intrusive ads. Our latest blog post dives into the tactics Google is using to drive viewers to purchase the paid subscription service and explores popular remedies for blocking ads on PC. Read the full article here: [Google wants to force you into YouTube Premium. Ads are becoming more annoying](https://ift.tt/4iIrSxy). The post covers topics such as Google's strategies to discourage free YouTube use, the proliferation of ads during music videos, and the user experience on larger screens such as TVs and game consoles. It also provides insights on how to ensure effective ad blocking on YouTube. Check out the detailed analysis and practical tips to navigate these ad challenges. #SocialMediaMarketing #YouTubePremium #Ads #TechNews

from THR: YouTube is growing at a double digit pace in a quarter when linear TV companies are reporting continued year-over-year declines in their ad revenue, a sign of the shifting dynamics of video #advertising. On the subscriptions front, the “Google subscriptions, platforms, and devices” line item grew to $8.7 billion in the quarter, with executives citing YouTube as a big reason. #google #videoadvertising

The Trade Desk just unveiled their inaugural Sellers and Publishers Report, revealing the top 100 publishers of the Open Internet, with Spotify claiming the impressive #5 spot 📈. This ranking evaluates various criteria like advertising quality, reach, programmatic inventory, and more 🚀. Surprisingly, Spotify and National Geographic are the only non-TV/CTV publishers in the top 10 🎧. The report's top prediction highlights the rise of Digital Audio, surpassing Social Media in time spent, yet not reflected in total US ad investment 💡. Discover how the digital landscape is evolving rapidly and the implications for marketers today in the full report.