Marketecture Media reposted this
I’m a fan of pretty much all the Marketecture Media episodes, but I particularly like this one with Gokul Rajaram (and Eric Franchi‘s Cannes recap). Gokul and Ari talk about the origins of Google’s AdSense, the decision and process of acquiring DoubleClick, developing a unique ads value prop at facebook, and what Gokul’s favorite social platform is today. 🤔 …plus some teaser thoughts on practical adtech applications for AI (@Octane11 we have some ideas too ;)
Episode 77: Gokul Rajaram talks about building AdSense, acquiring DoubleClick, and figuring out what Facebook advertisers actually wanted. Plus a Cannes special report. Spotify: https://lnkd.in/dGg-T3Tc Apple: https://lnkd.in/dMi5jHgp
Business Consulting @Practus I #ROIDelivered
3moThank you for sharing this! It's fascinating to hear about the foundational moments in adtech. Looking forward to seeing how these ideas evolve and shape the future of the industry!