Marketbridge’s Post

Building a Go-to-Market Data Lake (GTMDL) enables companies to own their marketing, sales, and CX data in an open, flexible architecture to support analytics, AI, and more. This 36-page paper, co-written by Andy Hasselwander (CAO at MarketBridge) and Steve Erbentraut (CTO at Intelisent), explores practical applications, architectural insights, and team construction. Learn more about how building a GTMDL can transform your data strategy: https://hubs.la/Q02J7tb20

Very excited this paper is out! Many organizations struggle with how to manage their marketing data and turn to SaaS products to do it, which has limitations and ongoing costs associated with it. Building a go-to-market data lake inhouse provides the measurement capabilities needed now with the flexibility and detail that future AI use cases will require. Congrats Andy Hasselwander and Steve Erbentraut on this can't-miss whitepaper! #marketingmeasurement #customerdata #datalake

Harnessing Data   The adage “you can’t manage what you don’t measure” highlights the crucial role of data in effective decision-making. Earlier articles have emphasized the significance of a structured data infrastructure guided by the DIKW (data, information, knowledge, wisdom) framework. They outlined a comprehensive 10-step process to populate this framework. This article builds on those foundations, focusing on applying these concepts to drive strategic management decisions and enhance customer profitability.   FULL ARTICLE HERE by Jon Hill:   https://lnkd.in/e_yg5h-2

Say goodbye to data silos! 👋 Our AI-powered platform harnesses Knowledge Graph technology and advanced matching algorithms to seamlessly connect disparate data sets. Offering you unparalleled clarity and insights across your business units and a single view of truth. With Analytics Engines platform, you can have a single view of customers, citizens, businesses, suppliers, eliminating data silos. We can help you break down data barriers and drive more value from your data by enriching it with third-party data sources. Say hello to a more connected and insightful business. #singleview #dataanalytics #aiadoption

Your digital shelf requires you to gather, analyze, and act on immense amounts of public web data. Do you have the right tools to handle it? Bright Insights leverages Bright Data’s unrivaled access to marketplaces’ public data, providing retailers with cutting-edge data analytics tools that enable them to gain valuable insights into their product categories Contact us today to learn more about how we can help you succeed in the digital marketplace>> http://bit.ly/3ZVksow #dataanalytics #digitalshelf #aiforbusiness #retailinsights

📊Discover how Real-Time Analytics using Cortex can transform industries by enhancing operational efficiency and enabling innovation. 💡 From retail to energy, Cortex allows to curate actionable insights for decision-makers. Explore the potential of real-time data to elevate your business strategies and gain a competitive edge. #RealTimeData, #RealTimeAnalytics, #DataDrivenDecision, #OperationalExcellence, #Innovation https://lnkd.in/dAMq_pJa

A CDP is a powerful tool — Here’s how to make it work for you: https://lnkd.in/ecYn4UHe

Data Lakehouses are a hot topic lately with all the AI Craze. Check out Noel Y.'s new Forrester Wave of the top Data Lakehouse vendors. Traditional data warehouses and data lakes are unable to meet the growing demands of businesses due to limitations in agility, scalability, integration, automation, and governance. Data lakehouses overcome these challenges, providing unified data platforms with cutting-edge AI capabilities that deliver modern analytical use cases. https://lnkd.in/ewuhp8q2

Big data is revolutionizing industries worldwide, unlocking insights, driving innovation, and transforming decision-making processes. In today's data-driven world, harnessing the power of big data is not just an advantage but a necessity for staying competitive. From predictive analytics to personalized recommendations, big data empowers businesses to make informed decisions, optimize operations, and deliver exceptional customer experiences. Embrace the era of big data and unleash its potential to propel your organization forward. #BigData #Nowasys