Igniting Growth | Building Brands | Founding Partner of Illuminate Growth Partners | Small to Midsize Food & Bev/CPG
A timely article, given all of the innovation we've seen over the past couple weeks. Disruptive brands in Food & Beverage/CPG gained momentum in 2023, tripling their share of incremental category growth from 2022. Emerging insurgents ($10MM-$25MM) are outgrowing their categories by 10 TIMES, and are expected to grow that share in 2024 & beyond. Innovation that provides consumers with a meaningful value proposition is more important than ever, for insurgent brands as well as larger brands hoping to maintain or grow share. Contact Illuminate Growth Partners if you're looking to accelerate &/or elevate your innovation efforts. We offer advisory services, custom project support, and fractional resources. #innovation #emergingbrands #insurgentbrands #illuminategrowthpartners https://lnkd.in/grMFVi7s?
Exciting times ahead for the industry!
Love your thinking, Mario. Congratulations on your launch of Illuminate Growth Partners!!
Fascinating thinking on innovation and emerging brands, Mario.
Innovation leader who drives meaningful differentiation/disruption by inspiring and guiding cross functional teams to dream big, collaborate and chart the course for change.
5moLove the innovation in the NA space - cheers to Athletic Brewing