Marie-Christin Oebel’s Post

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CMO at Vestiaire Collective

🌞 Finally: Summer vacations are here! And no matter where you are headed, Miami, the Croisette or Positano, you probably have the impulse to stock up on new clothes for those days at the beach and summer nights in a dreamy restaurant. Impulse buying tends to spike during the summer months, accelerating the consumption of low-quality, non-durable, and seasonal items from fast fashion. Ironically, those items that we show off at the pristine beach of our choice, have a good chance to end up on the beaches of Ghana or other countries as fashion waste. Did you know? 🌍 92 million tons of textile waste could cover a typical beach hundreds of times over! ✈️ 56% of impulsive buyers regret their purchase, growing tired of seasonal and ephemeral pieces. 🌊 14 million tons of microplastics contaminate our oceans, projected to reach 22 million tons by 2050. Let's make a difference this summer. Think First Buy second and choose sustainable, pre-loved options. Enjoy your summer vacation knowing you're contributing positively to the planet. hashtag #VestiaireCollective #ThinkFirstBuySecond #Circularity #Fashion #Impact #Summer2024

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Adhip Ray

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1mo

Absolutely agree with the sentiment here! Summer is a time for relaxation and enjoying beautiful places, but it's also crucial to be mindful of our consumption habits. The statistics about textile waste and microplastic pollution are eye-opening. Choosing sustainable and pre-loved options not only helps reduce our environmental footprint but also supports a more conscious approach to fashion. It's about making choices that align with our values while still enjoying the season. Have you discovered any favorite sustainable fashion brands or tips for making eco-friendly choices during summer vacations? Let's inspire each other to make a positive impact this summer!

Kirsten Siegler

Co-Founder of vbc Agency // Sustainability Expert // Communication Specialist // Public Speaker #sustainability #circulareconomy #diversityequityinclusion #behavioralchange

1mo

Thanks for the facts! Everyone can relate!! Let’s face the truth: Summer dresses are worn less than 10 times before they get discarded.

Alicia Farrow

Marketing Director, North America // Circular Economy Enthusiast

1mo

#secondhandfirst 💛🧡

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