Maria Parra’s Post

THe debut of Bettergoods marks Walmart’s largest private-label launch in the food and beverage category in 20 years. The items fall under three category pillars: 1) Culinary experiences: Items with “innovative” recipes, elevated ingredients and trendy offerings, such as a hot honey seasoning for $3 and a line of jar soups, including a creamy corn jalapeno chowder for $4. 2) Plant-based: Products feature distinct green branding, such as oatmilk non-dairy frozen desserts for $3.44 a pint and a $4 cheese alternative. 3) “Made Without”: Products that cater to different dietary lifestyles, such as gluten free, or made without artificial flavors, colorings or added sugars. Takeaway: Rising grocery prices in 2022, drove cost-conscious consumers to shift to private labels to save money. However, the reasons now extend beyond price - consumers continue to buy private brands for their quality, taste, and ability to meet their specific dietary needs. #walmart #privatebrands #commerce

22 Brick-and-Mortar restaurants, 450 Whole Foods Market locations, CPG products, and Ecommerce! Luke's Lobster truly does it all! 😀 Which one is your favorite? - Luke's Lobster Bisque - Luke's Lobster Tails - Luke's Lobster Mac & Cheese - Luke's Lobster cake bites Check out our latest episode with STEVEN SONG from Luke's Lobster ! #innovation #Lobster #wholefoods #lukeslobster #CPG #ecommerce #hospitalityhangout

It's back-to-school planning season, and any CPG brand (yes, even food and beverage) can get in on the action! Here are a few marketing ideas: https://lnkd.in/dRUKU8Mm #cpg #cmo #brandmarketing #marketingandadvertising #backtoschool

The results of a Nielsen study demonstrate Terraboost's effectiveness in achieving positive outcomes for CPG beverage products. Throughout a campaign for a beverage product in supermarkets across the U.S., Terraboost wellness billboards significantly heightened awareness and boosted sales. Learn more at https://lnkd.in/gp7vFAkU #retailmedia #cpgmarketing #cpgbrands #oohadvertising #advertisingcampaign

Very interesting read from Snack Food & Wholesale Bakery. Key finding from the webinar: younger generations are showing the desire for bold, adventurous flavors. #snack #bakery #flavors

Functional beverage is the fastest-growing category in grocery—but it’s also the least forgiving. “In a category as crowded and volatile as functional beverage, you’ll quickly see that the competitive forces are extraordinarily intense,” says LPK’s Chief Growth Officer, Jesse McMullin, a multi-hyphenate in functional beverage who has led the development and branding of over 140 on-shelf CPG products in his career. “The key to understanding these forces—and to maintaining a competitive advantage—lies in being self-aware about your brand and your business dependencies.” In our latest piece on lpk.com, McMullin gives guidance on navigating the complexities from seed to shelf: https://okt.to/XF0rTx #functionalbeverage #bevtrends #cpg #brandgrowth

Consumer experimentation with flavor is on the rise. More than a third of US consumers are trying more flavors than last year, due to an increase in "information, innovation and opportunities...making experimentation more accessible than ever." Trying new flavors is now considered part of everyday life, with consumers actively seeking out unique taste experiences. Brick-and-mortar grocery store inspiration, social media recommendations, and customizable restaurant menus are the most common places consumers discover new flavors. It is important for CPG brands to keep up with the consumer desire for flavor novelty, and to stay on top of sustainable growth trends when planning innovations. Especially considering the new focus consumers are placing on seeking out and trying new offerings. Have you tried a new flavor this year? If so, what was the flavor? #mrx #cpg #trends #innovation #consumerinsights https://lnkd.in/eqy3wq9s

A new beverage called "Teem" has recently been introduced, sparking speculation and discussion among consumers about its potential connection to PepsiCo. #Teem #brandskahani #NewDrink #Pepsi #SecretBrand #BeverageIndustry #FoodAndDrink #ProductLaunch #Controversy #Mystery #ConspiracyTheory #FoodNews #DrinkDebate #BrandNew

Introducing: MOTHER PUCKER– a beverage brand that was created in under 24 hours. Here's how– 1. Spent 20 years practicing creative development and execution. 🤘 2. Obsess over CPG and the internet culture. 🤓 3. Spent 30 years developing a sense of humor. 😅 A slightly sweet, tart, mouth-puckering beverage brand launching as a test to just see what happens? First flavor is Lemonade. But... what should we do next? Blue Razz? Cherry Bomb? #cannabis #beverage #cannabismarketing #branding #marketing #cpg #cannabisretail

Today’s frozen food is more than just a TV dinner — it's a hotbed of #innovation and opportunity. With an increasing number of #consumers turning to the frozen aisle to save money, #retailers are seizing the opportunity to expand their store brands in the category.     Daymon’s Chelsey Capps shared some great insights for a recent article in Store Brands on how #retailers’ response to #consumerdemand is continuing to drive growth in #privatebrands. Give it a read: