Margarita Dineva’s Post

January is all about predictions, trends and planning. According to a comprehensive report we compiled at Eventex, here are the top 5 event industry trends for 2024: 1. AI Takes the Spotlight: AI is set to revolutionize every industry, and the events industry is no exception. From planning to personalized experiences, AI will permeate every aspect. 2. Sustainability is Non-negotiable: while not a new trend, sustainability has evolved into a non-negotiable for event organizers and suppliers alike. It's no longer an option, it's a must. 3. Personalization & Engagement: attendees are no longer content with traditional events. The demand is for nothing less than personalized, memorable experiences that leave a lasting impact. 4. Events with Purpose: events are transforming into a force for good, emphasizing the significance of purpose-driven gatherings. It's not just about the event; it's about making a positive impact. 5. Immersive Experiences Take Center Stage: with Millennials and Gen Z dominating attendees, their expectations extend beyond the conventional. They seek emotionally touching and memorable immersive experiences, seamlessly blending technology and personalization. See the complete Eventex 2024 Events Industry Report for in-depth insights (link in a comment below). What are your predictions for the event industry in 2024? #EventTrends #AI #Eventex2024 #EventProfessionals

Excited about the future of events? With AI's rapid advancements, the event industry is poised for a transformative shift. From personalized attendee experiences to streamlined event management, AI promises to revolutionize every aspect of event planning and execution. Harnessing AI-driven insights, organizers can anticipate attendee preferences, optimize scheduling, and enhance engagement, ensuring memorable experiences for all. Embracing AI means unlocking new possibilities, from intelligent matchmaking to immersive event experiences. Join me in embracing this exciting evolution and shaping the future of events with AI innovation, in our upcoming Summit 2024. Let's create unforgettable experiences together!

What makes our AI photobooth a game-changer? 💃 💡 In recent years, there hasn’t been much innovation in the event, entertainment field. In the past, traditional photobooths were a staple at events. However, the market dynamics is shifting. 1️⃣ One major force is pushing the market forward. With all the technologies and social medias driving us, we are growing a huge demand for personalized experiences. People seek individuality and uniqueness, we want to feel unique, different and special. And what it means for companies and brands is, “If you don’t make your audiences feel special, they will not remember you, because there are so many other things out there, that remembers their name, that makes us feel special.” That’s why companies seek unique engagement strategies to stand out and leave a lasting impression on their target audience. This is why our AI Photobooth - WeSmile 😁 is a great gateway to this new era. AI photobooths are revolutionizing event experiences by offering real-time personalization and transformation of images. Unlike the static nature of green screens, which only adapt to one or multiple preset backgrounds, AI photobooths can personalize each experience to each brand and the theme of the event. By using Generative A.I. modules, we are also creating real-time unique images for each guest during each photobooth usage. This means no one at the event will have the same image as you, crafting unique experiences and leaving lasting impressions for each user. In the Netherlands, where innovation and technology are always embraced, the shift towards AI Photobooths reflects a broader trend of seeking more dynamic, personalized event experiences. As we say goodbye to the one-size-fits-all approach, we welcome an era where each photo tells a unique story, resonating deeply among the participants and brands. #EventTech #Innovation #Netherlands #Photobooth #AIPhotobooth #WeSmile #Events

Transforming Event Planning with AI: An Overview 🌟 Welcome to my new series on AI in Event Planning! 🌟 As technology continues to evolve, artificial intelligence (AI) is revolutionizing the way we plan and execute events. From enhancing sponsorship strategies to streamlining processes and researching speakers, AI is becoming an indispensable tool for event professionals, myself included.! I have been planning events since 1999 and have seen how different technologies have helped to develop and transform the industry! (I planned events back in the day with no cell phones, a pager and a binder!!) Now I use AI everyday to help with my planning, ideation process and making my life much more streamlined. Here’s a glimpse of what you can expect in this weekly series: 👍Sponsorship Optimization: Discover how AI can identify potential sponsors and personalize packages to create mutually beneficial partnerships. 👍Designing Impactful Decks: Learn about AI-powered design tools that automate the creation of visually stunning presentations, ensuring your message resonates with your audience. 👍Streamlining Planning Processes: Explore how AI automates repetitive tasks and provides data-driven insights, allowing planners to focus on creativity and strategy. 👍Researching Speakers: Uncover how AI can help identify and evaluate speakers, ensuring you select the best talent for your event. Join me on this journey as we delve into the exciting ways AI is shaping the future of event planning! Stay tuned for insights, tips, and best practices that will elevate your event game. 🚀 Let me know what you would like to learn about! #EventPlanning #AI #ArtificialIntelligence #EventManagement #eventprof #Innovation #techevents (pic onsite on Madeira Island for a VR/AR summit I was planning)

Is Your Event Future-Proof? AI is no longer a question of if or when, but how. How will it integrate into the services that brands and entities are creating, both new and existing? What will the reactions of clients, users, or customers be? Will the integration be seamless, or will it clearly stand out? Can they see it, or will it be unrecognizable? As AI steadily makes its way into every service, experience, and brand, we revisit a crucial focus that we at MICE keep iterating: the power of humanity and human connection. An illustrative example comes from the Met Gala's recent exhibit, which cleverly integrated technology and historical fashion. The display featured elements like a room where the scent of historical dresses was recreated through advanced technologies, merging sensory experiences with modern tech. This shows how even high-profile events are blending the old with the new, enhancing visitor engagement through sensory means. At our agency, we value such integrations that enhance the event offerings while maintaining the essence of human interaction. Our efforts are geared towards creating immersive experiences where technology, like one-touch registration and dynamic storytelling through art and tech convergence, serves to complement rather than replace the human elements that are crucial to any event’s success. The human touch remains invaluable, and as we increasingly integrate AI into our lives, we find ourselves drawn even closer to human connections. The essence of our senses seems to be the only differentiator between what is real and human and what is technological. Yes, we are about integration, but more importantly, we are about deep connections that are only attainable with real, on-the-ground, face-to-face conversations. #EventProfs #GCCEvents #AI #EventTech

Dive into the second session of our "Digital Solutions in the Context of Corporate Events" webinar series now! 💡🚀

Are you ready to have your own digital twin? This year at #SXSW we spotlighted immersive tech and how #generativeAI is transforming the work we do and the world we live in. [Video description: Various photos of our people and the Austin office during SXSW 2024 are shown along with the text: SXSW celebrates the convergence of film, music, and this year, one special guest. Meet Laila, the AI-powered digital twin of Iliana Oris Valiente, the Canada Innovation lead at Accenture. Enabled by conversational and generative AI, Laila was the perfect concierge for SXSW 2024. Laila’s realistic, emotive avatar and personalized engaging conversations using gen AI exemplified how Accenture is at the forefront of new possibilities. Digital humans as brand ambassadors, digital twins of leaders, customer experience experts and employee agents are transforming businesses across industries. The future is being built every day and we are excited to bring it to life with you.]

Digital transformation with GenAI at it's BEST!

As a compliment, I think, once my manager said to me, "I wish we could clone you." To which I responded, "What?, like 'git clone emmanuel emmanuel2'". Well, I laughed.. no one else did though..🤦🏾♂️ And now this.. We build AI avatars and Digital Twins.. Maybe.. just maybe 🤔 #DigitalTwins #GenerativeAI #ConversationalAI #viral #Accenture

The case for using digital human with digital twin will serve as a very important guide to all industries in the future. We will also develop various cases accordingly.