María Lafuente Soria🔥’s Post

This has happened to me and my husband. Unbelievable. The past few months have seen the beginning of a new journey for María Lafuente Soria and me. Which on a practical note also means a lot of doctor appointments. A couple of weeks ago, we went to a control ECO, And Maria, as a good first-time mum, is full of doubts, fears, and therefore questions. One of them related to the predicted delivery date – which has been changing in the past few months. So, she asked the doctor when it should be and why it was changing. The straight response of the doctor was: ‘Why should you care? That’s not important at all!’ Then they carried on with the explanation that for the delivery we should consider a span of time of two weeks before and two after. So that actually the date is just indicative, so not that important. He was right in his explanation. But was his wording right? In some contexts, maybe. However, in a context of doubts and fears, not right at all. A similar wording, even if right in the insights, made her feel stupid. That’s when ‘Why should you care? That’s not important at all!’ Became ‘You idiot, how can you ask such a silly question?’ What happened here? The doctor did not understand their audience and let their biases take over. They surely see many patients every day, and many of them come with things that for them are no-brainers. But listen, that’s not an excuse! When you deal with people, and they ask things politely, they always come first! Side note - I say this after being for many years in the doctor shoes as I used to see +20 patients every day. Anyway, the bottom line? The doctor lost a patient. How could the conversation have gone better? The doctor could have simply asked why she wanted to know it, without adding his judgment. Maria would have replied feeling safe and explained her worries, for them then to use her point of view to show how it actually works and that the predicted date is not that important. What can advertisers and brands learn from this? That words are just words. But in different contexts they have a different impact as they get attributed different meanings. The audience defines the meaning of campaigns based on their feelings and non-conscious motivators. They are the key insight to create empathetic and resonant campaigns able to drive higher impact. (Text from Stefano Fracchiolla) What are your thoughts?

Ever wondered why some ads just click with you? It’s not magic—it’s psychology. Here’s the truth: Knowing your audience’s psychology is crucial for creating ads that actually work. You need to consider this: Understanding motivations: Are your customers driven by fear, desire, or a need for belonging? Knowing this helps you craft messages that resonate. (OptimizeCampaign by AeMotion will help you with this) Tapping into emotions: Ads that trigger the right emotions tend to stick in people’s minds. Speaking their language: When you know your audience’s psychological behaviours and non-conscious motivators you can speak directly to them in a way that feels personal and authentic. It’s not about tricking people—it’s about understanding what makes them tick and offering something that truly meets their needs. We are about to launch OpimizeCampaign by AeMotion If you’d like to see a demo just reply in a comment “OptimizeCampaign” and I’ll show you the inside!

Negative feedback—it’s not fun, but it’s inevitable. Here’s the good news How you handle it can make or break your brand’s reputation. Think about it: Ignoring negative feedback? You risk losing a customer forever. Responding defensively? You might escalate the situation. Taking it as an opportunity to improve? Now you’re turning a challenge into a win. This is how I would do it: 1. Acknowledge the feedback—Show the customer that you’re listening. 2. Respond calmly and professionally—Even if the criticism feels harsh, keep your cool. Don’t let your emotions talk. 3. Take action—Use the feedback to make real improvements. Then, follow up with the customer to show you’re committed to their satisfaction. A negative review isn’t the end of the world. It’s a chance to build trust and show your dedication to your customers. How do you handle negative feedback?

Automating your processes can save time and increase efficiency—no doubt about it. But here’s the thing… Automation can’t replace the human touch. Think about it: Automated emails might reach more people, but they won’t connect with your audience on a personal level. A chatbot can answer questions, but it can’t understand the nuances of a frustrated customer’s emotions. Data-driven marketing can target the right people, but it can’t build relationships. Don’t get me wrong—automation has its place. But the businesses that stand out are the ones that know when to step in with a personal touch. After all, people do business with people, not machines. So, as you optimize your workflow with automation, don’t forget to add a human element where it matters most.

You’ve just hit 10,000 followers—congratulations! 🎉 But…are those followers actually converting into sales? Here’s the harsh truth: More followers don’t automatically mean more sales. Let me break this down: If you’re only focusing on growing your follower count, you might be missing the bigger picture. It’s not about how many people follow you—it’s about how many people engage with you and, ultimately, buy from you. Focus on quality over quantity. Build relationships with your audience. Provide value that turns followers into loyal customers. Remember, it’s better to have 1,000 engaged followers who buy from you than 10,000 who scroll past your content. So, next time you’re tempted to celebrate another follower milestone, ask yourself: “Are these followers actually helping my business grow?”

Many marketers find it hard to keep up with what’s actually working now. And I don’t blame them. Is there any other industry that changes at the light speed??? Uf…… Let me try to make it easy for you, so you don’t get overwhelmed. I’m going to list here the things that you need to integrate in your strategy so you’d life becomes easier. ✅AI and Machine Learning: These aren’t just buzzwords anymore. AI is now used to personalize customer experiences, fine-tune ad targeting, and even create content. Machine learning helps marketers predict trends and make smarter, faster decisions based on data. ✅Short-Form Video Content: Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the way. Quick, engaging videos are crucial for grabbing attention and boosting engagement. A 15-minute video can give you around 20 short videos. ✅Interactive Content: Quizzes, polls, and interactive infographics are becoming more popular. They engage users more effectively and give you valuable data to personalize your marketing efforts. For instance, I started using OptimizeCampaign by AeMotion to improve the ad targeting of a client and we saw a 47% boost in conversion rates. When you invest on the right tools and the right people, then it’s when you see a real impact in your business.

The best way to get the most out of your marketing budget? Focus on strategies that give you real value for your money. “Yes, but how do I get that?” You’re going to start by focusing on high-ROI channels. Not all marketing methods are equal. Find out which platforms give you the best results and concentrate your efforts there. For many, this could mean putting more into email marketing or content marketing, which usually have lower costs but high engagement. Then you are going to use organic reach. Keep your content calendar active and alive. If you post valuable content on social media it will help build your personal brand and attract leads without spending a lot on ads. Just Post It. ;) You can reuse your content, explain it in different ways. It’s important that you keep your values and your information clear. The power of repetition. The more you repeat something, the more you’ll be associated to that value. Record a long video, use the text for your blog, an article, get short videos, get sentences and concepts…. I work on videos that magian to get out 180 pieces of content. This is serious. A client of mine, a tech SaaS product in London, decided to cut their ad spend. So what we did was focusing only on organic reach. We even increased the amount of content posted, without them even feeling the effort and the result is that they keep a strong brand visibility, and they have so far, reduced costs by 30%. You don’t need to spend more or less in your marketing budget. You need to spend SMART and getting the most out of it.

The best way to know if your marketing is really working or you are just wasting money? You need to track and measure your ROI clearly. I’ve seen in consulting many businesses struggling with this important step, so I thought to write about it to help you. Before measuring ROI, you need to have a clear idea of what success looks like to you. For that, you need to set specific goals for each campaign you do or action you take. Increasing website visits, generating leads, or boosting sales. Use tools to analyse the results, like Google Analytics, HubSpot, or SEMrush. These tools will help you see how your campaigns are performing and where you’re getting the most value. Now yes, let’s calculate your ROI. The formula is easy: (Revenue from Marketing - Cost of Marketing) / Cost of Marketing x 100. The number that you’ll get is a percentage and that’s your return on investment. The higher the percentage, the better your campaigns are doing. Okay, now you know your ROI. Next. DO NOT FORGET ABOUT IT. Now take action. How? Regularly check your results to see what’s working and what’s not. If you keep checking and analysing, you will be able to optimise and make changes REAL TIME. I’m helping a client to keep tracking the ROI in all the activities they are doing, and then together we optimise and take quick action. We’ve been working now for 4 months and we are already seeing an increase by 25%. When you know your ROI, you are not getting a number. You are getting a value that will help you finding ways to grow.

The best way to make your META ads work? Understand how your audience feels. Most advertisers believe that if they tap into what their audience needs, desires, or wants, they’re on the right track. I used to be one of those Marketers, and I’m not ashamed of it. I had the will to keep making things better for my clients. That’s how I made a physiotherapist clinic get a waiting list of 2 months with only $5/day in Meta Ads. What a challenge, but I made it! Now, let me tell you what you can do too to make your campaign performance not good, AWESOME. Let me explain. Needs, desires, and wants—they’re not what truly drives people to take action. Those are surface-level. What really matters goes much deeper. Have you heard of true motivators of your audience? They’re non-conscious, emotional, and completely irrational. These motivators are the key to unlocking the decision-making process. When your ads tap into these deeper, emotional triggers, they don’t just catch the eye—they resonate on a level that compels action. That’s the big deal. We are about to launch OpimizeCampaign by AeMotion, where not only me I can create this magic with Meta Ads, but also you. If you’d like to see a demo of this product just reply in a comment “OptimizeCampaign” and I’ll show you the inside!

The best way to build trust with your customers? Deal with negative feedback openly. But here is the problem I see in 99% of the cases: Many people avoid or ignore criticism. I believe ignoring negative feedback is a missed chance to improve. This is what you can do from today: 👉When customers share their concerns in negative reviews of comments, they’re giving you a massive chance to make things better. Show them that you care about their experience and are committed to improving. Do you also agree with me that being honest is key to earning trust? Taking responsibility of our mistakes and working to fix them will turn unhappy customers into loyal ones. Seriously, this kind of honesty sets your brand apart from those that try to hide negative comments. I worked with a brand that used to hide all the negative comments. We spoke and said: “Listen, stop hiding and reply to all these people that leave negative reviews. First, you need to change things to avoid these reviews, and secondly, you are going to reply to them in a very honest way.” What happened? Not only did they see happier customers, but people’s overall view of their brand got better too. Handling negative feedback with honesty and care will lead to stronger customer relationships and a more successful business. Do you have any experience with negative comments?