APAC Chair for Commercial, Data, IPTech and Trade Practice | BMVN (in alliance with Baker McKenzie)
Amid the aftermath of the severe Yagi typhoon, the Committee on Culture and Education under the National Assembly (NA) hosted a consultative roundtable to gather opinions from experts and businesses on the draft Advertising Law. The event also featured the law drafting team and representatives from other relevant State agencies. I had the pleasure of participating in this roundtable to share my comments on the important draft Advertising Law. Online and cross-border advertising were among the most frequently raised issues by industry stakeholders. Concerns were voiced regarding the practical challenges of complying with requirements such as content takedown within 24 hours, avoiding the placement of advertisements within or adjacent to infringing content, and ensuring the direct use of the advertised product by advertising conveyors. Liability exemption was also endorsed in situations where advertising service providers or publishers are unable to effectively control the content displayed for advertisement. Conference attendees emphasized the need for clearly defined roles for different authorities (MOCST, MIC, MIT) to avoid any regulatory overlaps. It is an interesting time for me and our teams to advocate for this important law. Some of the comments we submitted in May this year have already led to the removal or modification of certain provisions in the latest draft of the Advertising Law. According to the legislative agenda, the draft law will be submitted to the NA plenary meeting for the first reading in October this year and for final approval in June 2025. https://lnkd.in/gqzZE5kn
