Mane by Jen Atkin’s Post

Avon's commitment to offering quality products at affordable prices is definitely one of its standout features. From skincare essentials to makeup must-haves, Avon ensures that its products not only meet high standards but are also accessible to a wide range of customers. Here are a few reasons why I love Avon's approach: Quality Assurance: Avon has a reputation for maintaining high-quality standards in its products. Whether it's skincare, makeup, or personal care items, customers can trust that Avon products are carefully formulated and tested to deliver effective results. Affordability: Despite the quality they offer, Avon products are priced affordably. This makes it easier for people from various economic backgrounds to access products that enhance their beauty and well-being without breaking the bank. Variety: Avon offers a diverse range of products to cater to different needs and preferences. Whether you're looking for classic favorites or innovative new releases, Avon's product lineup has something for everyone. Innovation: Avon consistently invests in research and development to innovate and improve its product offerings. This ensures that customers have access to the latest advancements in beauty and personal care. Customer Satisfaction: Avon values its customers and strives to ensure their satisfaction with every purchase. Whether through personalized customer service or easy return policies, Avon goes the extra mile to ensure a positive shopping experience. Overall, Avon's combination of quality, affordability, variety, innovation, and customer-centric approach makes it a top choice for beauty enthusiasts like me. #skincare #beauty #shopmyavon.com

Shout out to SEPHORA for spotlighting textured haircare brands with these new displays. Check out the article to learn more about the latest addition to the in-store experience!

Getting into a retailer like SEPHORA is a huge accomplishment. Once small brands get that initial yes they quickly get hit with the reality that they are in direct competition with 100s of other companies. Some of that competition is going to be multi-national companies that spend hundreds of thousands of dollars to support their brand’s success in Sephora alone. Indie brands cannot compete with that kind of financial power. It’s one of the reasons I support the merchandising effort this retailer has done under The Next Big Thing. The section highlights many of the new entries coming into the retailer. It gives a collective nod to the underdogs. It also becomes a pivotal benchmark for how much product will be sold from those shelves. Products that do well in this section...stay in the store. Products that do not sell well in this section....get discontinued from the store. I encourage customers to seek out The Next Big Thing sections in Sephora. There are separate sections for skin care and hair care in each store nationwide. Black and brown founded brands are being highlighted here. They must be supported to survive. #IndieBeauty #BlackBeautyBrands #Sephora

💕 🎥 Excited to share a sneak peek of the latest Bobbi Brown lip oils! Join me in this quick video as I showcase the luxurious shades and nourishing formula of these must-have lip essentials. As a beauty enthusiast and proud member of the Sephora team, I couldn’t wait to share this with you all! #BobbiBrown #LipOils #BeautyReimagined #Sephora #EsteeLauder #Marketing #Advertising💄💋

Shout out to SEPHORA for spotlighting textured haircare brands with these new displays. Check out the article to learn more about the latest addition to the in-store experience!

🌟 Have you heard of the "Lipstick Index" coined by Leonard Lauder? 🌟 Despite economic uncertainties, the beauty industry continues to show impressive resilience. Sephora recently announced a record sales year, reporting an astounding €86.2 billion in revenue and €22.8 billion in profit. This success is attributed to strong organic growth across the majority of its business units. Prestige beauty sales outpaced mass-market beauty sales in Q1 2024. Prestige beauty sales grew by 9%, compared to a modest 2% growth in the mass-market segment. This shift suggests that even in challenging economic times, consumers are gravitating towards luxury beauty products. The beauty industry remains vibrant and adaptable, reflecting a deeper consumer preference for high-quality and premium experiences. 🌹💄✨

Ever wondered how we helped Sephora increase their repeat purchase within their loyalty programme? 👀 Here is one of the secret sauce that had a huge impact on repeat purchase. The Sephora UK loyalty programme had 1 special feature offering 10% off any of your favorite brand for 6 months - "unlimited" you could purchase any product from that brand with the discount. Let's take Huda Beauty as a example - if we were a Huda Beauty Fan, we'd have the ability to use the discount on every product range in her collection - a girls dream yes. Palettes, blushes, foundation, lipsticks. Now to increase cross category purchase we introduced a second "Brands you love discount" - to allow customers to get discount off another category like "Haircare - now you've covered two of your must have beauty categories and receiving discounts off them both! Repeat purchase rates increased by 250% with the introduction of an additional brands you love.

🐦🔥 It’s time to start talking about the rise of the phoenix… Milk Makeup Scene: It’s Q4 2021. We (Milk) had reached a top #10 ranking in April 2020, but now we’re outside the top 20 makeup brands. Building momentum is very hard. What do we do? You go out there and kick ass 👢 🍑 . What the Milk Makeup team has done over the last 15 months in particular is nothing short of remarkable. — Over the last 12 months, they are the 2nd fastest growing makeup brand after YSL (top 15 brands) at 60% YoY and over the last 4 months, they are up 96% YoY!! And as of Feb 2024, they have reached their highest ranking in the history of the brand at #6 up 124% YoY!! 📈 Every other brand in the top 10 would be valued north of $1B on the public markets. — I asked the CEO Tim about the effect it's having and he said: “The community buzz has created a waitlist that was multiple 10’s of thousands between Sephora.com and milkmakeup.com” Hats off to Kate Millington, Nilofer Vahora, Tim Coolican and the entire Milk Makeup team!! 📈 💰 **Also fun. They've now hit over $1B in EMV since Jan 2020 👏

Keeping it classic with the Sephora 60th and Lexington team! It’s the staple #sephora look - undeniably glamorous! The challenge was to personalize the look to your client. Do you like the cat eye-red lip combo? 💋 SEPHORA Beverly De La Cruz Jeff Paleno Jennifer Morata Wendy Goodman #Sephoralife #SephoraPRO #MakeupTraining #growth #learninganddevelopment

Some Facts From The Luxury & Retail Segment Of What The Journey Consists Of To Make It To Where It Is Positioned Today 🙏