Mane by Jen Atkin’s Post

Does your brand have what it takes to stay relevant, or better yet desirable with todays consumer? It’s never too early to dig into the insights, test some theories, and challenge the obvious. Looking for growth opportunities? Look no further… At Finch Brands - we’ve got you covered! Insights. Stratgey. Design. With measurable results.🙌🏻

The beauty and Cosmetic industry in the Asia Pacific region has seen a rise in demand because of the increasing popularity and conscious branding amidst a wide range of celebrities.  If you know any such interesting facts regarding the industry, let us know in the comments. . Stay tuned for our upcoming report on Beauty / Cosmetics and the personal care industry. . #cosmetic #cosmeticindustry #beautyindustry #asiapacific #pollpost #interestingfacts #kpca #charteredaccountant #ca #trendingpost #kpcateam #latestupdates #LikeShareComment #connections #latestpost #linkedincommunity #linkdinpost #intrestingfact #comment

227 nominated stores 44 making it to the finalist stage Circadian Intimates' innovative approach and dedication to customer experience have clearly resonated within the lingerie community, earning a Finalist designation for Best New Lingerie Store in the United States. INTIMA magazines CEO Francesca Spinetta reminds us of the importance of every single person in the industry: "This is a human-centric business where individuals are essential and can make all the difference." Her words are true in every industry. #awards #peoplefirst #womenownedbusiness

🔺 #BrickAndMortarFails 🔺 This week, I experienced firsthand the struggle of brick-and-mortar stores in today's market. With news of yet another huge brand filing for bankruptcy, it's no longer surprising 🚨 📍My friend and I entered the renowned makeup store Douglas, hoping to enhance our beauty with high-end products. Our experience, however, was far from satisfactory🚫 We waited for assistance for 20 long minutes, as almost no one was on the floor. When help finally arrived, my experience was smooth due to my fair and easy skin. But my friend? Not so much. She had to try multiple brands, remove and apply makeup by herself, and deal with assistants who didn't quite understand her needs 🚩 It was shocking to see the assistant pushing shades that were clearly not suitable for her complexion and skin type🚩 It wasn't until we returned to the first assistant, who had helped me, that we found success. 🔺She patiently tried 6 different shades on my friend, offered a great consultation, and finally, we found the perfect makeup. 🔺This experience only reinforced my belief: if brick-and-mortar stores want to survive, they must prioritize excellent customer service and understand the diversity among consumers‼️ 🔺It's not just about selling products, it's about understanding individual needs and providing a tailored service. If you're ready to enhance your consumer experience and lead your brand into genuine inclusivity, let's talk 📮 Book a quick and free consultation with me and let's reshape the consumer experiences together.  https://lnkd.in/d-r-Hxn8 #InclusiveBeauty #CustomerExperience #DiversityMatters #cx #consumerexperience #brickandmortar #beautyindustry #diversity #DEI #consumercentric #Retailtainment 

When two worlds collide… Had the distinct pleasure of visiting Sephora for much longer than desired this afternoon and was introduced to this brand by my 11 year old daughter 💄🤝🏢Real estate finance and makeup collab? 🎁The massive rally in treasuries is a gift this holiday season, in more ways than one🎁 Note: Not financial or makeup advice….but you should consider both #RefyorRefi #multifamily #multifamilyrealestate #multifamilyinvesting #multifamilyinvestments #refinance #commercialrealestate #girldad

Since Kyle Leahy took the helm, Glossier, Inc. has sped up the cadence of its new launches — now every 4-6 weeks, versus 10 weeks. In addition, it’s embarked on its first national #collegetour, launched a foundation through a second partnership with the WNBA (Women's National Basketball Association), reopened its #SoHo flagship, and most notably, shifted from selling solely direct-to-consumer to leveraging SEPHORA as a sales channel starting in February. It is on track to reach $100 million in sales in its first year at #Sephora. According to industry estimates, #Glossier's total sales will reach $275 million this year, as reported by WWD. Its total sales are up 73% year-over-year, marking its second consecutive year of growth. #dtc Story by Sara Spruch-Feiner

This has been the struggle for years. What works in China does not mean it will work here. Consumer journey was enhanced by Google search ads. It made finding what they were searching for easier, curated. It is still the best and most efficient ad medium out there. FB/IG - people wanted to see their friends and family's content, then FB created the next version of AOL to drive revenue... it drove users to leave the platform. The holy grail was shoppable content and rev share, however, no one has unlocked this, yet. If you over prioritize selling to the consumer experience/reason to be on the platform you will crash and burn. TT Shop is the most successful of the attempts thus far, but it is a very delicate balance. Add in the layer that if everything is incentivized for affiliates/ rev share the very believability and integrity of the platform can shift.

Be sure to check out the latest article from Glossy's Jill Manoff, where she discusses the evolving social media landscape, with a lens on TikTok Shop, with Milani's CMO, Jeremy Lowenstein. #beauty #marketing #socialmedia #leadership #Milani

"GenZ doesn't like TiktokShop" Are you sure about that? I've seen a trend with beauty brands saying that they are capitalizing on TikTok shop and seeing great results! What is the disconnect, and who is the demographic buying from TikTok shop? Being an avid Tiktok user, I don't think that GenZ has an issue with TikTok Shop. Instead, they have an issue with the approach of promoting products on the platform that feels foreign/forced to the authentic nature of the platform. In their words "stop trying so hard" it's fake. Bulldozing the platform with salesy, oblivious, and obnoxious infomercials is what GenZ doesn't like. #GenZ #marketingtechnology #tiktokmarketing #tiktokshop

"Join CEO Tonja Lindsay, the driving force behind Phenomenal Cosmetics Inc., as we explore the transformative power of beauty from within and beyond. Discover the story behind the brand, its mission to empower, and the journey towards embracing beauty, inside and out. Tune in for an inspiring conversation on 'Empowering Beauty: Inside and Out.' 💄✨ #EmpowerWithPhenomenalBeauty"