MAKE UP FOR EVER’s Post

Which sports brand does India search for the most? It's not Nike or Adidas, it is the rather unassuming yet incredibly compelling alternative of 'Decathlon' - one that houses a multi-sport shopping experience like none other! 1) Decathlon Sports India launched their first flagship store at Sarjapur, Bangalore in 2009 & today have 100+ stores across multiple cities 2) The average annual revenue per store rose to around INR 28Cr in FY22 although they've barely managed to churn profits (<10%) over the last 2 years 3) While the top erstwhile brands fought to gain a larger share of wallet among the more skilled/passionate sports consumers, Decathlon successfully targeted the amateur sports consumer through their differentiated 'experiential shopping experience' and cost-effective products 4) To better appeal to its Indian consumers, Decathlon has also recently announced that it will produce 85% of its products in India by 2026 (currently this number is at around 60%) A wide range of products across multiple disciplines, cost-effective offerings displayed in a novel setting, supported by a community of practitioners helping you with your purchase journey - a winning combination proving that there's more to consumer behaviour than just the glitter of hoardings & TV ads. #sports #business #india #decathlon

Dear adidas This one hooked my, but imagine, arabic women instead a blond girl. more than that a special needs arabic athletes with and without folar, It will serve your brand awareness and values and for sure it will help to increase your sales on MENA. #empowering_women #adidas #marketing #mena #brand #branding #digital_marketing

More Indian companies are capitalising on the upcoming Paris Olympics through brand deals, Meenakshi Verma Ambwani reports for businessline. Around 13 brands have inked deals with the Indian Olympic Association, the report says. This includes larger established names, as well as emerging players. For instance, Aditya Birla Fashion & Retail will be the “Official Ceremonial Dress Partner” for the Indian contingent at the Olympics. Other brands which have sealed deals include Reliance Foundation, JSW, Yes Bank, Ebco, Puma, and Adani Sportsline. Neerav Tomar, MD of IOS Sports & Entertainment, says that the number and value of deals are growing because the challenges are less when compared to the Tokyo Olympics, which was conducted in the middle of the pandemic. Source: businessline - https://lnkd.in/e9NpyRdW. ✍: Preethi Ramamoorthy 📸: Getty Images

Dear Olympic Council of Malaysia and Kementerian Belia Dan Sukan, "Sportswear as a Statement of Style and Culture" The clothes we wear tell stories of our culture and our heritage – things that can't easily be shrugged on and taken off at will. Tradition is also passed down in the creation and construction of our clothes. The way things are made, the materials, and the process are all embedded into our communities and cultures. In the world of fashion, sportswear has been viewed as a signifier of a cultural divide. It can signify many things to those who consider fashion an important aspect of their lives, such as wealth or culture. With the changing appropriation of sportswear, these deeply entrenched views are likely to evolve and change. The Olympic Council of Malaysia (OCM) should take Malaysia's national sportswear attire matter seriously. It is a great "tool" to represent our cultural diversity at the international level, such as at the prestigious Olympic event. We might not win medals, but we can win people's hearts with it. We still have time to "fix" it. #negaraku #malaysia #olympic2024 #sportswear https://lnkd.in/g3CgsJ-z

Breaking Boundaries: Reliance's Journey to Compete with Puma and Adidas" Reliance Retail is set to broaden distribution to 20,000+ outlets of its sports wear brand Performax by reaching out to retail shops, departmental stores etc. Currently it is available at 1500+ stores besides Ajio & Jiomart. They are also planning to grow 5 times by 2025 to give tougher competition to Adidas, Reebok and Puma. Opening standalone performax stores in top 200 cities. It already has 11 such stores --> Signed a multi year agreement with All India Football Federation (AIFF) as the official kit and merchandise sponsor. --> Significant presence in sports with ownership of IPL team and a stake in ISL, Indias football league --> Sports marketing arm RISE managing cricketers like Rohit Sharma, Hardik Pandya, Surya etc --> High spends on marketing by roping Bumrah as brand ambassador and partnering with athletes including Ravi Dahiya, Manu Bhaker USP: Mass appeal, Price point, large distribution network as Reliance is countries largest retailer Considering the above factors, its a game changing move by Reliance to bring on sports wear revolution in India. #india #reliance #retail #ambani #performax #sportsperformance #puma #adidas

Why is this Ad a good lesson in brand storytelling? 1. Creativity in merging the BITING of a Medal and a Britannia biscuit It has become a trend for medal winners to bite the medal, while posing for photographers.  A young kid biting a round shaped biscuit instead of a round shaped medal, and aspires to become a medal winner one day!  Loved it. 2. TIME based opportunity  Olympics starts from 26th July 2024 in Paris. While India is currently caught in the viral fever of IPL, this Ad becomes the first one to create hype for Olympics starting in 3 months 3. Celebrating non-cricketing SPORTS STARS I personally love, when I see non-cricketing stars getting Ads and the limelight they totally deserve. I support any brand, which supports such stars  4. Britannia khao.."dash dash" jao Highly recalled punchline this one! While many may recollect Britannia mostly doing it for the cricket world cup, here is the one for Olympics 5. BRAND recall / Brand hammering  Britannia is an highly established brand, hence doesn't need brand recall...only brand hammering. 6. Strong MESSAGE of the Ad This is a new India, which won't be satisfied with just 1 Gold medal. We are hungry for more. Loved it! This brand storytelling is creative, aspiring, inspiring and most importantly, makes you remember the product - the biscuit Britannia Industries Limited #storytelling #brand #brandstorytelling #olympics #parisolympics #Britannia

This post is about Decathlon India: False Promises and Deceptive Practices Decathlon Sports India Decathlon For Organisation (India) Decathlon International It's disheartening to share my recent experience with Decathlon India. I believe in fair consumer practices, which is why I feel compelled to share my ongoing struggle with Decathlon India regarding a false product delivery issue. Despite multiple follow-ups and reporting the issue via email, the resolution seems distant. Each time I've reached out, their customer service assured me that they were actively addressing the problem, yet there has been no concrete action. False promises of working on the issue have become routine. What's more disconcerting is their recent claim of having reimbursed the amount. However, no such transaction reflects in my account. It's disheartening to encounter such deceptive practices. As consumers, it's vital to stand for transparency and accountability Order detail snap attached below . I also have multiple follow ups mail snaps where they falsely mentioned that they credited the money . This is the worst experience anyone can ever have from sports retail brand . Decathlon Sports India don’t ruin the decathlon brand name . #decathlon #customerexperiencemanagement #DecathlonIndia #Transparency #ConsumerRights #FalsePromises #CustomerServiceIssues

🌟 Client Spotlight: PUMA Group's Raving Review of SalesGush Private Limited! 🚀 We're honored to share the glowing words from our valued #client , Puma! 👟 We are here to help. Reach out to Us. Link in comments #Puma #salesgush #partnership #testimonial