Mainstream Fiber Networks’ Post

Every great (marketing) team has a 𝗕𝗜𝗚 thing, ours is coming next week. BIG, intentional, value driven things matter: 1. They matter to the audience 2. They matter to internal teams (they show what the company cares about) 3. They matter to the people who get to work on it everyday — because their work is BIG, intentional, value driven. Be the first to know, link in the comments👇

Collaboration is key. Onbrand Marketing

Marketing isn’t just about selling a product; it’s about telling a story that resonates. ✨ My Monkey Buzz SA has the expertise in project management and customer relations, this means we’re adept at crafting narratives that not only capture attention but also build long-term brand loyalty. 📱 Get in touch today to discuss how we can collaborate!

In start up marketing teams there is a GREAT DIVIDE. BRAND TEAM. VS. PERFORMANCE TEAM. Two teams. Two “Heads of”. Two sets of KPIs. In the past, there was a CMO to pull everyone together, but that role seems to be disappearing. I’ve seen it work well when…  ✅ Shared focus on one North Star ✅ Understanding that all performance channels are brand touch-points  ✅ Brand tracking is in place so it’s all measurable (not just growth metrics) I’ve seen it fall apart when…  😢 Brand get deprioritised in favour of “fast ROAS”  😢 There isn’t open communication  😢 Whoever is ultimately in charge, doesn’t invest in aligning Very keen to open the debate. What’s the secret to success in the Brand vs. Performance structure? --- Definite credit due to Matthew Herbert and the team at Tracksuit for my ongoing education on brand tracking 🙏 .

Lovely stuff, Lottie Unwin (she/her). This is something I've found us discussing more and more in calls/meetings workshops of late. I think we're starting to see the result of the 'TikTokification of Marketing' that *some* marketing teams/founders have led with over the last few years. Quick to throw money/resource at influencer/UCG content, chasing the good looking numbers and that 'viral' hit, but sacrificing any real creative control, whilst letting longer term brand building fall away completely. Even when a brand manages to be the hot thing for a minute, if you struggle to really brand build on top of that, then it will catch up with you at some point (a la Prime https://lnkd.in/e5XgXmGd). There's probably the need for a bit of realignment and discussion around how 'brand' and 'performance' need to tag team in the long-term, in order to build something that's sustainable (Yeti - https://lnkd.in/eyuRPQDG).

Having experienced this first hand I find this an interesting topic, amazingly in my case this was turned around by the implementation of a CMO, who worked hard to bring that harmony through strong leadership! So agree completely with this post 👏

Is your brand team a buzzkill? Most marketers we talked to loathe brand because they hear, “humor doesn’t work” “we’re a cybersecurity company, we don’t do jokes” “our CEO told us to avoid going too far out of the box” “that’s not purple enough” “our b-roll needs to be more futuristic” “we don’t want laughing in our stock” “the production quality is pretty poor” HR used to be the ultimate rule followers. No more. Dethroned by brand management. Where are the rebels in the brand space telling the C-suite that better, cooler content wins? If you drop a boring video on YouTube and no one watches it, does it make an impact? Oh, and start making more 4:3 and 9:16 content. You’ll thank me later. #wefightboredom

CALLING ALL MARKETING LEADERS PREPARING FOR A PRODUCT LAUNCH! Does This Sound Familiar? >Exhaustive list of launch activities >Small team >Gaps in team coverage due to much needed summer vacation >Juggling a crucial product launch AND still responsible for team mentorship, strategy initiatives, product roadmaps, board slide preparation, managing other products with urgent needs, competitive threats, etc. I could go on….. I know, I have been there! Tight budgets have forced us to do more with less. Almost half of people that report being overworked also report having lower quality of work. Your team is too valuable to put them at-risk for burnout, or to feel they are failing because they they are faced with unrealistic workloads. LET PITCH MARKETING SUPPORT YOUR PRODUCT LAUNCH! We have a ton of Product Launch experience and a design team that can jump right in. Interested, please reach out to [email protected] Don’t need support, repost to your network! Not following us? Follow us at Pitch Marketing

Creative marketing works best when you form quality relationships with the individuals on your team. ✨ Hey, you need help shooting your Tiktok concept, I got you! ✨ I'm ahead of schedule with my creative work, how can I help you with yours? ✨ I love your concept, here's how we can make it even better together! Don't compete against each other, COLLABORATE together! A win for your company is a win for everyone 🎨 Creatives: do you work best on a collaborative team or better on your own? For me, collaboration is key 🗝 Not to say I can't achieve great things on my own, but when you put multiple great minds together those good ideas can become AMAZING.

I love when founders fully get involved in brand marketing. No matter how skilled your team is, it needs a leader who cares about the brand. I believe no one other than the founders cares about the business. You can hire a talented marketing head and build a team, but they don’t always understand your core brand vision. You have to step up and educate your marketing team about the brand messaging you want to develop, what audience you want to work with, and what problems your product solves. For strategies and execution, there is a marketing head and team. Also, when you have unfiltered chat with your marketing team, from head to intern, you make sure you are eliminating the wall between top leadership and people. The majority of marketing teams fail because of a lack of leadership and miscommunication.