Maeve Webster’s Post

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President at Menu Matters

The morning ran away from me so I'm running a tad late for my #MondaySparks: 1. With the growth of #zeroproof #beveragesolutions, a lot of what we talk about is the flavor...of course. If you're going to market something as a gin, whiskey, bourbon, etc. substitute, there are expectations about taste that have to be met. But drinking alcohol is about other experiences beyond just flavor including that warm "burn" you get. That has been extremely hard to replicate, though more spirit-free beverage companies are trying including Free AF | AF Drinks. Their new Whisk#y Ginger features Afterglow(tm), a botanical extract that mimics that feeling of warmth. It's an important reminder that while flavor rule, food and beverage experiences are not just flavor and exciting and engaging other senses can create far more dynamic experiences. Are you focusing on sense beyond sight and flavor in your #innovation process? (https://lnkd.in/e3saRXRQ) 2. Búho Soda recently launched a line of premium tonics, but what I find fantastic about these are the flavors. Sure, there are other flavored tonics out there but these are complex, internationally inspired, and really interesting. How easy is it for us to focus so much on innovation outside the basics that we forget the basics can be in desperate need of revamping? What we've seen happen...endlessly and continuously...with ranch dressing is another example of how a basic element suddenly because a lot less basic. (https://lnkd.in/e5SFXNpw) 3. In a recent survey Mike Kostyo and I fielded, over 80% of consumers say they get more joy from anticipating a great meal than reminiscing about a great meal. Building that anticipation can be challenging beyond making the reservation. Here we need to lean on creative #hospitality, #technology and think beyond how we "always do things." At the Office of Mr. Moto, they are building anticipation by requiring patrons to decode an email before the visit. How can your operation, or brand, build anticipation before consumption? Is this a technology play, or a way to showcase your exceptionally trained and committed staff? What does anticipation look like for the experience and brand strategy? #trends2024 #restaurants #foodandbeverageindustry #consumerinsights #consumerbehavior #foodservice #cpg

WHISK#Y GINGER (12 Pack)

WHISK#Y GINGER (12 Pack)

us.af-drinks.com

Liz (Barrett) Foster, food content and project mgmt.

Food & Beverage Writer | Creative Project Management

1mo

Yes to #3!

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