Madre Brava’s Post

Join the movement towards plant-based alternatives for a more compassionate and sustainable future! 🌱 ProVeg International sheds light on the success of plant-based milk and how other categories can follow suit. Let's make a difference for animal welfare and our planet. Read more here: https://lnkd.in/eD38mThA #PlantBased #SustainableLiving 🐄

Projections from Future Market Insights foresee substantial growth in the plant-based food market, reaching $35.9 billion by 2033. Increasing environmental awareness, coupled with concerns about animal welfare and food insecurity, is propelling plant-based foods to the forefront of consumer choices. Read the full article now. ⬇️ https://loom.ly/8Nwmfm0 #plantbased #investments #stockmarket #foodservice

🌱✨ Embracing Balance: The EU Protein Strategy and the Future of Animal Feed 🐾 Just came across an insightful article on how the EU Protein Strategy is shaping the landscape for alternative proteins. As someone deeply involved in the animal feed industry, it's encouraging for the Parliament to recognize the importance of alternative and animal-based strategies. 👥 In a recent report, they emphasized the equal significance of both approaches. Instead of fostering a divisive narrative, the report celebrates the positive contributions each strategy brings to the table for the sake of animal welfare. 🌍 Our work in Dr. Eckel echoes this sentiment. We're dedicated to innovating sustainable feed additives that prioritize animal welfare. It's not about pitting one against the other; it's about harnessing the strengths of both for a more holistic approach. You can read the article here, https://ow.ly/WJKS30szwhT and then you can tell me what you think 😉

What are 47% of Americans looking to cut back on? If you answered sugar, give yourself a cookie. Or maybe a carrot.    In fact, according to our Diet Drivers research (https://lnkd.in/ge7QuANj), sugar and high fructose corn syrup are the top ingredients that consumers want to limit, even more than sodium, fat or carbohydrates.   Recently, Prepared Foods Magazine highlighted a couple of articles regarding the sugar content in the foods and beverages that we consume. One, an interview with Kantha Shelke, PhD, a principal of Corvus Blue, LLC, covered the imperatives and challenges in reducing sugar in kids’ cereals. The other reported on discussion of low- and no-calorie sweeteners at the recent forum of the International Food Information Council.   Too often, the discussion about sugar has focused on either full sugar or no sugar options. We’ve taken an all or nothing approach to sugar in our diets. We’ve ignored the middle ground of sugar reduction, rather than elimination, though it’s also an option. Our research showed that consumers want to limit their intake of sugar, not that they want to eliminate it altogether.   As Dr. Shelke points out in the article, sugar’s multiple roles in cereals and other baked goods make it a difficult ingredient to replace. In addition to sweetness, it also affects texture and extends shelf life.   Other natural options like malted grain syrups, maple, and dried fruit or coconut have deeper flavor profiles than simpler sugars, and those additional flavor notes can enhance the perception of sweetness while allowing for a reduction in total sugar content. While I'm always looking to satisfy my sweet tooth, I’m happy to enjoy foods that enhance sweetness without adding more sugar.   Another option for reducing sugar intake, low- and no-calorie sweeteners, have a public relations problem. “Believe it or not, LNCS are some of the most studied ingredients in our food supply,” Kris Sollid, RD, said. “But given conflicting messages to the public about their safety, public sentiment toward these ingredients seems to be at an all-time low.”   Thoughtful, careful messaging and language are necessary as we talk about sugar reduction, whether it’s through food processing techniques like caramelization or roasting that enhance sweetness without sugar, ingredients like dried fruit whose complexity allows less sugar, or safe LNCS products that replace sugar.  With the right communication, marketers can highlight the better-for-you benefits of lower-sugar offerings, without any compromise on taste and texture. The ingredients are available, and a sizeable audience will appreciate any effort that reduces sugar, even if we don’t want to eliminate it.

This article came out ahead of Veganuary (but we like these tips) With a higher number of PB products on supermarket shelves, dishes on restaurant menus, and resources to help - it is a great time to forge better habits. You may be attracted to the health aspect, animal welfare, or climate credentials - but it really has never been easier to go Vegan 🌱 https://lnkd.in/ddJQU8m4 #Veganuary #ConsumerChoice

“Consumers are becoming less carnivorous due to climate change and animal welfare concerns, and we’ve seen high inflation around proteins really accelerate that reduction,” stated Jo-Ann McArthur in a webinar, explaining that these factors would continue to drive demand for plant-based options. #plantbasedbusiness #veganbusiness #plantbasedproducts #plantbasedmeat

Here is a review of reviews on the health effects of animal foods versus plant foods.

This week at work we shared a survey asking if people would want alternative milks in the coffee machines but personally I think this should not be a question, because we should make this a default for our planet, people and animal welfare. If we have the scientific evidence that shows plant based food / drinks are better for the environment, what is stopping us changing our food habits? We have only one planet and I would like to think we would do everything to protect it if it was in our control? Especially big corporations can easily lead this space. Data is in front of us, let’s lead the change. https://lnkd.in/dTZAqbNP

The first month of the year is the ideal time to start something new and put your goals into practice! How about taking advantage of January to reconsider your eating habits? The #Veganuary movement, initiated in 2014, aims to help improve diet and think beyond oneself. Including respect for animals and considering the environmental impacts in your meals and actions is a practical way to contribute to a more balanced world. According to data from the project itself, the majority of previous Veganuary participants mentioned animal welfare as a motivating factor (62%), followed by environmental reasons (54%), personal health (46%), and global concerns such as pandemics and antibiotic resistance (30%). Start 2024 by trying veganism! Take the opportunity to explore Biorigin's solutions to enhance the flavor of plant-based foods and beverages: https://lnkd.in/duYbKJ2T #Biorigin #VeganFood #YeastExtract #FoodIngredients #PlantBased

Here is a review of reviews on the health effects of animal foods versus plant foods.