Madre Brava reposted this
🌱🛒 LIDL AND AHOLD DELHAIZE RACE TO BE FIRST RETAILERS TO ALIGN PROTEIN SALES WITH CLIMATE GOALS While each of Europe’s 15 largest supermarkets has set targets to reduce emissions from their food sales, only five have made commitments to increase their sales of plant proteins, according to research by Madre Brava. This is despite meat and dairy driving nearly half (47%) of all emissions from food retailers in Europe. Lidl in Germany and the Netherlands’ Ahold Delhaize lead the race, vying to be the world’s first retailers to align their protein offerings with climate targets. It means that even though food is the main source of Europe’s consumption-based emissions, two-thirds of the continent’s biggest retailers aren’t doing enough to lower their impact. But a faster transition towards plant-rich diets is needed for “health, climate and affordability” reasons, says Nico Muzi, managing director of Madre Brava. “First, the transition helps rebalance protein sales to meet health goals in line with the most advanced dietary guidelines in the EU. Second, supermarkets can’t meet climate goals without rebalancing their protein sales. Third, supermarkets can make legumes and plant-based alternatives cheaper and more accessible, especially for low-income families,” he tells Green Queen. A 2023 study by Profundo for Madre Brave found that if Ahold Delhaize, Carrefour, Lidl and Tesco replaced half their meat sales with plant proteins by 2030, they’d save emissions equivalent to taking 22 million cars off the road, land the size of Portugal, and water equivalent to 228,000 Olympic-size swimming pools every year. For supermarkets to align with the 1.5°C goal, Madre Brava is asking all food retailers to publicly disclose their plant-animal protein splits at the group level, and commit to making 60% of sales plant-based by 2030. Around 40% of all protein sales are already plant-based in the Netherlands, where all retailers disclose this ratio. The report also calls on retailers to present a clearly defined pathway of how they will achieve their scope 3 emissions reduction targets, where dietary shifts need to be given a major role. But a just transition for farmers is vital too – a transition to diets aligned with the EAT-Lancet Commission’s recommendations could increase farm income by 71% in Europe by 2050. Learn more in the full article: https://lnkd.in/evGh43S8 #GreenQueen #altprotein #futurefood #plantbased #emissions #foodsystems #climatechange
