I recently attended the Social Media Marketing World 2024, and here are some key takeaways! 🚀 1. Marketers are excited about Gen AI tools, but finding the right one is challenging. 🧩 2. There's a trust issue with the flood of new AI tools and fake ones. Trustworthy and reliable tools are needed. 🕵️ 3. The use-cases for daily Gen AI usage are still narrow mainly around report analysis or landing page assessment. Broad use cases are needed for daily usage. 📊 4. AI-generated copy can’t match a marketer's voice without fine-tuning, which is complex to implement! 🗣️ 5. Gen AI is seen as a force multiplier, not a job replacer 🛠️ 6. There's a huge education gap between Gen AI tools and the underlying technology. More learning resources are needed. 🎓 7. There is no clear winner in the Gen AI Marketing space yet—interesting times for builders. Curious about your experience? #marketingautomation #ai
Gen AI tools can deliver marketing workflow speedups 🤖 ⚙️ 🏎️ But what do marketers really want in their Gen AI tools? Our co-founder Vinay breaks down his notes from the field and takes us inside the mind of marketing pros. https://lnkd.in/gNvvt3Tr