MadMen AI’s Post

Hey there marketers! The time has come to embrace the reality (yes, pun intended) that AI isn't just an optional extra in our toolkit – it's quite vital to our roles on a day to day basis. We wrote a blog about why AI skills are essential for marketers in 2024 and beyond. Check it out:

🤖 We all could use a little more AI in our lives to save on time. Here are the best AI tools for marketers from the marketing guru herself, Emily Kramer 🔥 https://lnkd.in/gHdkiwuu

Yep - AI is alive and well obv! We embrace it and are constantly focussed on honing our teams skills in this space. Britta Sisam-Jones has crafted some quick info on why it's important to develop these skills as a marketer:) Virtual Marketers #digitalmarketingagency #digitalamarketing #ai #aiskills 😎

Following up on my last post I'm very excited about the direction Meltwater's product is moving (not to sound like a broken record, but Aditya Jami & his team are on another level). Aditya spoke with DesignRush a few days ago & my #1 take away is that AI isn't complete without a strong dataset to train it. Enter Meltwater's best in class dataset 😉 Read the interview here: https://bit.ly/48nh3SV #AI #mediaintelligence #publicrelations #socialmediamarketing

Discover the top challenges marketers face when implementing AI in 2023 and gain expert insights on how to overcome them. https://ow.ly/aa5j50QhBlv

Really interesting piece by Acxiom's Jess Simpson on how to wisely approach AI marketing tactics. I like how Jess unpacks the four steps brands need to take to get their data management layer right first before adding AI to their madtech stack. Get the insights:

AI or else. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. That leaves 31% who don’t share that belief. But again, nearly everybody plans to use it or is currently using some form of AI in their work.

In 2023 and so far in 2024, one of the most frequent questions we're asked is: 1. "How good is your AI?" 🤖 Well, lucky for Meltwater, we're the largest data provider in the industry...but what does that mean for AI? Our CTO - Aditya Jami put it perfectly this the article below. "AI Tools Are Only As Good as the Data They Process" Given our position in the AI space, you could almost forgive us for taking a foot off the gas, but after Aditya revealed our product roadmap to us in Vegas I can confirm there's absolutely no sign of letting off. Quite the opposite, it's full steam ahead with some of the most groundbreaking advancements and tool developments we could have imagine! 💨 To find out more have a read of the article below and drop me a message - always happy to talk 🗣 #Marketing #AI #Comms #Communication #MediaMonitoring #SocialListening #Meltwater #MeltwaterGSS #influencermarketing #contentcreation #marketresearch #consumerintelligence https://lnkd.in/eqTR4viQ

A really great primer for marketers on how to get started using AI in marketing. You have to scroll down a little to get to the meat of it. Step 1 is to Figure out your use cases! What are the tasks you are doing daily that are time-consuming? Is there an AI assistant that can take a portion of it off your plate? #marketingai https://lnkd.in/dxRbz_Zu

The global fascination with AI is far from fading, as evidenced by Nvidia's soaring market value and the buzz it's creating in the news. This only adds more fuel to the already blazing interest. However, a key takeaway from an interview with Meltwater's CTO, Aditya Jami, brings a refreshing perspective to the conversation: AI is more than just a buzzword. It's a gateway for making complex data sets accessible and useful to a broader audience. This is especially significant for those who might not have the technical know-how to code, analyze, or run queries. The advantages of conversational AI are immense, offering unprecedented access to the power of data analytics to more people than ever before. Its ability to simplify interactions with complex systems cannot be overstated, democratizing data in a way that was previously unimaginable.