Mach49’s Post

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Folks, we give you: The Pain Onion. This graphic represents the layers through which your #customer must journey on their way to achieving a goal - and the center is where the *most* value can be realized. It's a helpful visual for understanding what problem you're solving with your #venture. Want more graphical representations on #ProductDesirability? Steve McCarthy lays it all out in a recent article: bit.ly/3MxEeBm

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🌍 Götz Thümecke ☀️

Head of Global Portfolio Management & Investor Relations @ REHAU New Ventures | Sharing things I'm learning | Father, Husband, Entrepreneur | Startup-Advisor | Visionary disrupts norms to pioneer change.

1mo

Very good post and most miss the mark and not manage to find those layered pain points

Dennis List

Lead Entrepreneur-in-Residence @ Mach49

1mo

Analogy on point. Cutting through to some of the deepest customer pain does not go without some tears being shed.

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