Pushing things to the max has always been part of the M·A·C DNA. Trend, artistry, individuality, performance, innovation, good ingredients, social responsibility and style...you name it, we dial it up in everything we do. So, we didn’t hold back when it came to reformulating and refreshing our iconic Matte Lipstick. Can’t mess with perfection? We can. Introducing…M·A·Cximal Silky Matte Lipstick. The icon that changed the world we glam in has been maxed out to give lips MORE, with a new silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Images by: Carlijn Jacobs Gordon Von Steiner Makeup: Terry Barber Styling: Patti Wilson Creative: Drew Elliott Cast: Danna Paola, Georgia Palmer, Sora Choi, Simona Kust, Kristen McMenamy and Alva Claire #maccosmetics #MACximal #lipstick #beautyindustry #beautynews
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+6
This is the MAC I know and love ! Welcome back 🖤
Always my favourite brand, from the very first moment I started playing with makeup to now working all across the industry. It’s more than makeup and MAC are activists… love this new twist!
Incredible products with awesome and beautiful designs. As a copywriter and content writer, I love the content of your products. So persuasive and eye-catching.
I want all the shades😌❤️
Gorgeous visuals
Gente melhorar o que já é melhor? So Mac!
I NEEDED EVERYONE OF THOSE
Best lipstick 💄 ever
You can tell the team put their all into this one. It's not easy to improve upon such an iconic product, but M·A·C seems to have pulled it off with the M·A·Cximal Silky Matte Lipstick. They've taken something great and made it even better, which is no small feat. Can't wait to see its strides!