COO for Creatives || Empowering Creative Leaders to Build Better Creative Companies || Brand x Business Strategy, Operations, and Culture
People ask how I arrived at the name Frameworks Consulting for my business. What’s the story behind 'Frameworks'? The inspiration? The strategy? Having worked on my fair share of branding projects, and remembering the deep dives we made into naming pillars, all the brainstorms and research rabbit holes we fell down in search of the perfect name for a hotel, a restaurant, a product, etc., my answer is almost embarrassingly simple - it just popped into my head. Exactly how or when, I don’t remember. What I do remember is the proverbial lightbulb clicking on 💡, because the idea of ‘frameworks’ quite neatly captures so much of what I do (with a bit of wordplay for good measure): Creating and building: - A framework for design projects (project plans, processes, presentation strategy) - A framework for teams (growth trajectories, interdisciplinary workflows) - A framework for creative companies (visioning, strategic roadmaps, SOPs) Framing the work: - Framing the work for the client (here’s our idea, this is why it works) - Framing the work for the creative team (here’s the ask, but also think of it this way) - Framing staff needs up to management (we need X because of Y, which will help solve for Z) - Framing leadership decisions to the staff (we have to do XYZ, and here’s why) Frameworks (the concept, not my company!) are important because they give us a place to start, a foundation to build from, parameters to work within, towards, and sometimes even against; I believe wholeheartedly that frameworks facilitate and make space for more and better creativity, not stifle or limit it. Having now struck out on my own, I love that I have the chance to partner with more creatives in more ways than one through Frameworks Consulting. Agency owners and design leaders, if you’re stuck in a creative leadership rut, follow for more thoughts from yours truly or DM if you want to chat! #AgencyLife #Leadership #Creativity
Anyone would be lucky to work with Frameworks and you!!! You are so impactful in everything you touch!
I love the name! Lynn Juang, my business name also just hit me one day. 👏
So inspiring and motivating! Congrats!!
ICON!
👏👏👏
Could not recommend you more highly!
Congratulations Lynn Juang ! Who doesn’t love a great framework? I love the name!
On point as always!!
Great name, congrats!
Senior Client Manager
5moYou’re the best and help immensely in this area. Grateful for all our collaborations and for many more future ones ;)