LVMH’s Post

The Beauty of Partnerships: Lessons from Prada and Beyond In luxury fashion, partnerships are key to evolving a brand. Prada exemplifies this through the dynamic collaboration of Miuccia Prada and Raf Simons, blending intellectualism with minimalist rebellion. Together, they push boundaries while honoring Prada’s heritage, keeping the brand culturally relevant. Miu Miu, Prada’s sister brand, further showcases how strategic partnerships can expand cultural reach without diluting core values. This balance of sophistication and youthful edge speaks to the power of creative collaboration. Patrizio Bertelli, Prada’s CEO, exemplifies how strategic leadership can enhance creativity. His focus on craftsmanship and sustainability, like the Re-Nylon line, shows how business and innovation can align for long-term success. In today’s rapidly evolving fashion landscape, partnerships that blend creativity, strategy, and sustainability are essential. Prada’s journey shows us that true collaboration creates something greater than the sum of its parts. #FashionInnovation #LuxuryFashion #Partnerships #Sustainability #CreativeLeadership @Prada @BoF @VogueBusiness @McKinsey

DELPHINE ARNAULT ON FAMILY TIES, PROTECTING HISTORY, AND YEAR OF LEADERSHIP AT DIOR Vogue Being a member of the Arnault family, while companionable in many respects, carries its own form of isolation. Close-knit and very private, the Arnaults have been subject to increased public attention since their patriarch parceled out decision-making responsibilities over the future of LVMH to his five children (via a holding company where they each have a 20 percent stake). “When you grow up in a well-known family, you don’t have the right to make any mistakes,” Delphine’s brother Antoine explains. “People look out for the slightest flaw.” Now encompassing more than 70 brands, the LVMH Moët Hennessy Louis Vuitton group is, as Delphine puts it, “the leading business in Europe.” In fact it’s the largest luxury conglomerate in the world, encompassing not only fashion labels but hotels, vineyards, a world-class art museum, and a huge amount of very profitable Champagne. Dior’s significance within this empire is not merely sentimental: It controls 41.4 percent of LVMH. The luxury company plays a heritage role, and an ambassadorial one too: Arnault pledged 200 million euros to the restoration of Notre-Dame cathedral and is sponsoring this year’s Paris Olympics to the tune of 150 million euros. French economists have deemed him to be more powerful than a head of state. His daughter, in a more quiet way, contributes too—to French schools. “I work a lot with education,” she tells me when I ask about causes she supports. “It’s something I do personally with specific schools that I know, who identify very good talents. Students who are super bright and don’t have money to pay for a scholarship, things like that.” It’s not something she talks about publicly. Although the Arnaults’ Shakespearean drama has drawn international attention, under French law the redistributive gesture of their patriarch is almost prosaic. Legally, you have to leave assets to your children and couldn’t disinherit them even if you wanted to. So while the intrigue over who will emerge at the top remains, the primary interest in the Arnaults is not so much familial as national. Who will be the custodians of these slices of French history, and the guardians of its future economy? read more: https://lnkd.in/gWR6deaw #fashion #metaverse #ai #web3 #style #ar #btc

【The road to acquiring Chanel: The Wertheimer family】 Paul, the Wertheimer family's second generation, died in 1948, and his brother Pierre purchased all of his shares. On Paul's deathbed, the two brothers made an arrangement with Gabrielle Chanel, promising to give her 2% of the shares for the brand's title, sell her fragrances in Switzerland, and pay for her living expenses, thereby ending the issue. In 1954, Gabrielle Chanel wanted to make a return in the fashion industry, so she asked Pierre for help and used all her shares in exchange for selling rights to Chanel's all products. Pierre then acquired back 20% of the Bard family's shares, transforming Chanel into a firm solely controlled by the Wertheimer family. When CHANEL is 100% in the hands of the Wertheimer family, how will the Wertheimer family keep the relationship with Channel? Source: 蔡鴻青. (2023). 韦特海默家族：香奈儿背后的隐形帝国. 家族企業. (94), 75-76. Photo Source: CHANEL, NLM Digital Collections, Geneastar #CUHK #CUHKCFB #FamilyBusiness #FamilyOffice #FamilyLegacy #香奈兒 #CocoChanel #N°5 #LuxuryFashion

Is fashion fully emerging in celebrity culture? How does it affect the relationship with actual clients? Do they (either) care? I know someone who buys couture. Last January, she tried to order three pieces from one of the most successful collections of the season. She was told that the brand currently works only with celebrities, making outfits for red carpet and promotional events. This became evident during the MET GALA, where the brand dominated the carpet with well-prepared and focused designs. South Korean actors and pop stars are in huge demand. Yesterday, Gong Yoo became the new ambassador for Louis Vuitton. The actor is not new to the house; in 2017, he was already the face of the LV Tambour Horizon watch. However, there is preparation for a new drama he might star in with Song Hye Kyo (brand ambassador for Fendi), which is projected to generate significant buzz. LV is closely monitoring the Korean drama scene. A few days ago, a grandiose Vogue World event took place at Place Vendome, signaling the start of the Olympics in Paris, with fashion highlighted (LVMH is a sponsor of the games). The guests were the usual figures: Gigi Hadid, Kendall Jenner, Pharrell Williams, etc. The setting was familiar—a well-edited circle of "friends" personally picked by Anna Wintour. With print losing its importance, Vogue is seeking a replacement platform, leaning towards "exclusivity." A lucky few, usually the same people, are deemed important in Ms. Wintour's eyes. The idea is clear. There is only one question: does anyone besides a few fashion enthusiasts care? In my opinion, the number one fashion magazine in the world should be an ambassador of fashion, making people excited and integrating it into people's lives—not just the lives of a few Gigis... #wwd #bof #fashion Vogue

Earlier this week, Miu Miu reported stellar growth for the first quarter of 2024, with revenues up 89% year-on-year — its biggest hike yet. The brand now makes up over a quarter of Prada Group’s revenues. In 2023, Miu Miu’s revenues were up 58% year-on-year (and its fourth-quarter revenues soared 82%). And in 2022, revenues were up 20%. So the clothes are good — but there’s more to it. Mrs Prada has emphasized Miu Miu’s focus on “youthful energy” in recent years — a rejection of the brand’s former ties to expressly young women. The brand’s AW24 casting hammered this home. Miu Miu’s styling makes people want to buy into the fantasy — even via a single item. The styling and cohesion facilitate the storytelling. I'm sure there's more to it but talk about rejuvenation. What are you thoughts ?

When Emma Stone walked up to collect her Academy Award for Best Actress (for 'Poor Things') on Sunday night (March 10, 2024), she said, 'My dress is broken'. She mentioned her wardrobe malfunction in her acceptance speech with, 'My dress is broken - I think it happened during I'm Just Ken'. The dress in question was a couture creation designed by Louis Vuitton. When Louis Vuitton shared an update about that dress and Emma Stone on its social pages, particularly after her win, shouldn't they at least acknowledge what she went through? I don't believe they need to apologize because the wardrobe malfunction need not be pinned on the fashion brand or be sweepingly extrapolated as a demonstration of the brand's quality. Emma mentioned later, "They sewed me back in. Right when I came back, they sewed me back in, which was wonderful. I genuinely do think I busted it during I'm Just Ken. I was so amazed by Ryan and what he was doing, and that number just blew my mind. And I was right there, and I just was going for it, and, you know, things happen". But Emma was in distress owing to the malfunction, on the biggest night of her life (yet). A simple reflection of that sentiment from the brand that she chose to represent (as a House Ambassador) would have shown that the brand does listen and *is* with her in everything she went through - not just the unbridled joy of winning, but also the sheer anxiety of having to deal with a broken zipper in her dress on such a big occasion. Just something that amounts to, 'We know what you went through Emma... we are with you' sentiment, perhaps... as against a post that completely ignores what the entire world saw and heard. #marketing #brand #branding #socialmedia #corporatecommunications #corporatecommunication #communication

"The way you dress is a reflection of your attitude and your lifestyle." - Gianni Versace These wise words from the legendary fashion icon Gianni Versace resonate deeply. Our clothing choices are not just about covering our bodies, but about expressing our personality, values, and way of life. When you take the time to dress well, you show respect for yourself and others. You exude confidence, positivity, and attention to detail. Your attire can elevate your mood, boost your self-esteem, and even influence how others perceive you. On the other hand, sloppy or careless dressing can convey a lack of effort, laziness, or even a negative attitude. So, let's embrace Gianni Versace's philosophy and dress intentionally! Let our clothing choices reflect our best selves, our values, and our aspirations. Remember, the way you dress is a reflection of your attitude and lifestyle. Make it a good one! #GianniVersace #FashionPhilosophy #DressForSuccess #SelfExpression #ConfidenceBoost #hamidsaeed #imageconsultant

Fashion Trends to Cultural Responsibility: Appropriation vs Appreciation Kim Kardashian changed her brand from "Kimono" to “SKIMS”. Dior faced backlash for a $3,800 skirt likened to a Chinese "mamianqun”. Do you buy craft decor or an embroidered handbag without knowing its origin? Enjoy Asian food without cultural connection? In our global world, the line between cultural appreciation and appropriation is blurry. Appreciation involves respectful engagement, recognizing significance, understanding value, collaborating with communities, and encouraging mindful shopping while appropriation trivializes important cultural symbols reducing them to mere fashion trends. Celebrate diversity mindfully. Share your thoughts below! #MindfulFashion #CulturalExchange

A perfect demonstration of how you can reward your most loyal customers by bringing them deeper into your brand that they love so much, and it doesn’t always need big budgets! Money can’t buy experiences are priceless when it comes to customer connections, so think, how can you create these moments in your brand?

The #holidayshopping season means end-of-year sales but many #luxurybrands opt out of these major markdowns as it risks cheapening their image. Instead, household names like Burberry, Christian Dior Couture, Chisholm Hunter, and Reiss divert from conventional sales strategies with out-of-the-box #marketingstrategies that build an even stronger narrative of #luxury and #exclusivity. We've compiled a list of five #creative ways you can offer #holidaydeals that maintain your brand #integrity while still attracting seasonal consumers. Read more - https://lnkd.in/gQGdQFaM