LVMH’s Post

Most of us got into fashion because of creativity. We've seen McQueen's shows, Galliano's drama, Chalayan's conceptualism. We had Vivien Westwood and Marc Jacobs' Louis Vuitton era. Even David Koma was doing structural coctail dresses and Mary Katrantzou had chandelier skirts you couldn't sit in. But as a fashion student, you get to uni and people start asking you questions like: who is your customer, who will buy this and your teachers tell you things like: design more dresses and coats, because they sell. So it kind of starts dawning on you that this is a product and it needs to have "some" functionality. Then luxury decided to tap into wider customer base and started offering "cheaper" products like t-shirts and sweatshirts to the masses, so they too can say they own branded stuff. Virgil introduced streetwear to the top of the fashion pyramid, although Jacobs already had his Grunge collection in the 80s, it just wasn't the right time. This opened the way for Off White, Vetements and catapulted Demna to the top spot. So now, the Margiela couture show hits right into our hearts, because this is a lost era, a glimse of the glorious past, while we continue woking in an industry that is so confused and polarized. Creativity, my friends, can be harnessed to really change this industry, but sometimes fashion can just be art. This is one of those times. #margiela #couture #couturefashion #galliano #fashion #fashionindustry https://lnkd.in/d8cQ5kpz

Dior Sells ₹5,000 Bags for ₹2.5 Lakh—But Is It a Scam? Christian Dior Couture's ₹2.5 lakh bag costs only ₹5,000 to produce😲 Before you judge, remember: Luxury isn’t about cost—it’s about status and exclusivity. Christian Dior Couture isn’t just selling a bag; they’re selling a lifestyle. What do you think? Scam or smart strategy? #luxurylifestyle #pricingstrategy #dior #brandpositioning #business #marketing Christian Dior Couture

After decades of being on fashion’s endangered list, Haute Couture—the made-to-measure fashion that runs north of $100K—has bounced back to life. I explain why in my latest Style Files newsletter on Substack. . #FashionWeek #Couture #PFW2024

Ego and Fashion 💥 John Galliano closed Paris Haute Couture week with the presentation of Maison Margiela, and the reaction has been unanimous toward sublime work. Due to circumstances that you surely know (he was swiftly expelled as creative director of Christian Dior Couture for anti-Semitic remarks in a Paris bar), the man who represented the changing era in haute couture houses fell into obscurity. After rehabilitation from various addictions, he returned as creative director for Margiela. Galliano became a rockstar designer with orchestrated appearances at the end of each show. This was at the beginning of the millennium when the minimalist proposals of the '90s were fading away, and the world seemed to live in an eternal party that ended when someone decided to turn on the lights, and we all woke up in 2008 with a monumental crisis. The star began to fade, and undoubtedly, the ever-increasing demands of the industry probably finished the job. In 2024, as if it were a twist of fate, Galliano presents his best collection at the helm of Margiela (the house of anti-ego in fashion par excellence). The once-star embraces anonymity and lets the work speak for itself, as if it were an exercise in self-analysis. There are several things that link Galliano to another great talent, Rick Owens. Both question the role of normative beauty, and both go against the current in the world of luxury that tends to unify and eliminate dissent. #fashion #fashionindustry #luxury #luxuryfashion #rickowens #margiela #maisonmargiela #galliano #johngalliano

Channeling the chic allure of Parisian couture, Patsy Linares found inspiration at the Dior exhibition in Paris, igniting a cascade of luxury designs for her esteemed clients, each imbued with the essence of haute couture. . . . . . #businessdesign #digitalbranding #brandconsultant #digitalmarketers #websitedesigning #brandingexpert #digitalworld #brandstorytelling #brandedcontent #designstrategy #brandyourbusiness #Marketing #PILCreativeGroup #thepil #branding #visualidentity #aesthetics #visualpower #BrandIdentity #StandOutFromTheCompetition"

Luxury brands facing the heat of the changing ecosystems amid economic turmoil. Coping mechanisms can only go so far before the old systems fail entirely if a strategic shift is not put into action. - Musical chairs of Creative Directors and CEOs - Shutting down product lines and operations - Closing down stores and minimizing workforces - Losing brand DNA to appeal to larger demographics - Changing Celebrity Influence and Influencer marketing dynamics - Increasing costs of supply chain, materials, and operations - Saturation and new markets pressure … etc. Do you think it’s already too late for some brands to turn things around? What do you think can be done to revive?

Did you hear about Christian Dior Couture and the series of raids that happened in Italy? It revealed some shocking inflation in prices from how much it costs to manufacture vs how much it sells for. As an example, a Dior bag selling for $2600 gets manufactured in $57. The labor works in terrible conditions. However, there’s another angle to the pricing. Checkout the video! #Dior #luxury #pricingstrategy #marketing #marketingstrategy #digitalmarketing

Good to know

This #couture season defied economic challenges, showcasing vitality and growth. LVMH's Bernard Arnault highlighted high demand for haute couture, with Christian Dior Couture struggling to meet orders due to limited workshop capacity. #Luxury brands like CHANEL and Dior turned couture into a thriving #business unit, contributing to an estimated 10% increase in couture #sales. The season featured 30 houses, including Maison Margiela's return. Critics noted a lack of #diversity and observed a subtle simplicity in designs, possibly reflecting economic considerations. The positive impact of couture on #brand image, #craftsmanship, and its role in film promotion for the upcoming Apple TV series on Christian Dior added to its value. Despite #economic uncertainties, do you think couture remains a platform for experimentation and a timeless wardrobe investment? Comment below with your thoughts.

One day this will be #sustainable fashion. With #innovation and #collaboration the fashion industry can reach a consistently sustainable platform. But for now high fashion and sustainablility are slowly bridging the gap. #futurefashion #fashiondesign #zerowaste #sustainablefashion #circularfashion