Luuc Eisenga’s Post

Visit Isle of Man have launched their new marketing campaign "The Isle of Man, There's More to iTT" as part of the strategy to increase visitor numbers to the Isle of Man, both during the Isle of Man TT Races and afterwards - link to watch in the comments 🔗 Ensuring the sustainability and the future of the Isle of Man TT Races is a key pillar of the event's delivery and changing the schedule to increase racing and spread visitors across the entire event, to remove the middle weekend bottleneck has been part of that. This campaign highlights that visitors of the TT, whether they are motorbike fans, or their family that joins them, can attend the final weekend of the racing, watch The Senior TT and then enjoy a diverse holiday whilst still basking in the post-TT atmosphere. Paul Phillips, Head of Motorsport, explains this: "The Senior TT is our FA Cup Final, our Grand National, our Wimbledon Final, and we were staging it on a Friday when most people are at work and can’t travel or watch TV. Most of the visitors have traditionally left the Island before the main race, which is bonkers and can’t be left unchallenged. "Success for this is a disruption to that traditional travel pattern we have seen over previous years. It’s not about bringing more people at any one time, but about growing the overall attendance over the event period, growing the bed nights and growing the economic benefit the Island derives from staging the event. "And in broadcast terms, it is about growing our audience and providing fans of the TT, both on event and around the world a better and more accessible event." #isleofman #sustainability #futureproofing #theresmoretoitt

I am planning a bicycle event in Pottawatomie County. This bicycle event will help with the Central Oklahoma Regional Transportation Active Living Plan. There will be an event in each of the seven counties in CORTPO's Region (Pawnee, Payne, Lincoln, Pottawatomie, Seminole, and Hughes). What Months would be the best times to host a ride? What rides do you suggest for an event (gravel, highway, city street, mountain)? What distance is appropriate for a cycling event? What vendors, themes, or anything else that could make the event successful?

Is this year's Tour de France effectively ruined? Or did it just get so much more exciting? We've all heard about the crash at stage 4 of the Itzulia Basque Country. There was a lot of talk about the crash itself and how it was broadcast. I've read various arguments and I don't know what to think. So let's move on… Broadcast ethics aside, let's not forget that the crash involved Jonas Vingegaard and Remco Evenpoel, 2 of the top contenders in this year's Tour de France. They're out for 10 weeks. Wout was injured a week earlier (for 8 weeks). And as they race (quite literally) to get back to form and training, I can't stop myself from wondering: will this make the Tour de France less exciting? Not long ago we were wondering what's going to happen when we pitch Pogi, Evenpoel, Vingegaard and Roglic against each other. There was even talk that Pogi is doing Giro to win it and TdF just to show himself. Now the stage 4 crash has changed everything. Will Vingegaard and Evepoel be able to build the sort of form that can put pressure on Pogacar at TdF? Will Wout be back in shape for the Giro? I don't know what to think. Maybe this will even the odds. Maybe this will make the riders even more motivated to push the limits. But maybe it will also make them risk more… Will the TdF be more exciting? Or is it a foregone conclusion that Pogi will win? Or will we see someone else emerge and get into the fight? Maybe Tom Pidcock? What do you think? #cycling #questions #tourdefrance

Cycle sports is reliant on a strong sporting governance preparing effective strategies that the many individual non affiliated single riders can ensure opportunities improve and develop. Simply relying on the basis of an economic value of cyclist spend does not give any structure whereas the overdue development of a strategic plan wider than raising an annual crop of road or track racers to appeal to state sports funding will hopefully reap benefits for all cyclist over the next few decades.

My short thoughts on pro cycling's business model....

So we have just done with the Core Bike Show that saw an explosion of dealers visiting Whittlebury Hall 2 weeks ago. Now we are approaching the most important Bike Trade Show in Asia, TAIPEI CYCLE. What do you anticipate the exciting news to be? Are we looking at the latest and greatest blings? Are we excited to check out the latest product news on our various media channels? We are indeed entering the new year with more negative news than positive news about the state of the industry. At the backdrop of the cessation of operations of Wiggle/CRC, Hotline UK and the demise of all its housebrands like Nukeproof, Vitus, Ragley and etc, how are we dealing with the new landscape? With a powerful message of envisioning a better cycling world, just pointing out as bike industry practitioners, what will be our responsibility in ensuring that we get more buy ins and make cycling ever exciting and also turning it to be more sustainable? Are we prepared for the new pandemic? Are we able to come out with a better forecast of how all things will turned out?

We are in the middle of cycling's 'Holy Week' in Belgium - the week between the Sunday of the Tour of Flanders and the Sunday of Paris-Roubaix. The best teams and riders in the world race these one-day classics and hundreds of thousands of spectators line the routes in Flanders and northern France. Due to the nature of the event, the organisers are not able to charge spectators an entry fee. Their revenue comes from broadcast rights. Do the organisers share that revenue with the athletes? No, is the short answer. How do riders get paid? Their teams get sponsorship deals worth 20, 30, 40 or 50 million Euros annually. Are these sponsorships value for money? Great question - who knows? There have been many efforts to change the business model, but so far, none have worked. Perhaps the sport needs a European version of 1980s Australian Kerry Packer as a disrupter? Anyway, we will be amongst the crowds in 2025 and riding our own roads during Holy Week at our Spring Classics tour. https://lnkd.in/gj_ubvy2

Is Tour de France a done deal? We're in the final week of Tour de France and Tadej Pogacar, being Tadej Pogacar, is not just riding masterfully but extremely playfully. Even if his team is in control mode, he may well decide to just go ahead and attack. Just because he can. Following his incredible win on stage 15, he now has more than 3 minutes over Vingegaard and 5 over Remco in third. So does this mean the GC is decided? Today we have a sprinter's stage. Next up, we have 2 rolling hills stages, perfect for breakaways, and then 19 and 20 are mountain stages. The final stage, 21 – a time trial. So, in all honesty, Tadej could win on every one of them. So while the win has NOT been decided, all Tadej Pogacar has to do now is keep Vingegaard's wheel and he'll win. The odds are, though, that he won't. Being the playful and fun rider that he is, he'll attack when he feels like he can. And while some grumble that he's dominated the race and cycling, I'm going to keep on repeating that even if that's true, his style is so entertaining that I don't mind. What I would love to see is Pogi vs Vingegaard when both are in full form. True, Vingegaard is still a better rider than most, even though he missed a month of riding. What if they both were in top shape? I think we would see an even more interesting spectacle. But as it is, Tadej is clearly the stronger rider in this year's TdF. ❓What od you think? Is TdF's GC decided?❓ Brought to you by Endurance Translations – the only translation agency dedicated to cycling and endurance sports. For athletes. By athletes. #cycling #tourdefrance #mastery #entertainment

We are thrilled to share the release of Running USA's comprehensive report on the top 100 largest U.S. races, brought to you in collaboration with Athlinks, a Life Time company and their Athlinks Insights product. Key Highlights: - In-depth analysis of race finisher data from 2019 and 2023. - Detailed breakdown of the top 100 timed races in the U.S. - Insightful trends on event types, locations, and demographic participation. The running industry has faced many challenges over the past few years, but this report showcases the incredible recovery and growth within our community. From near-halt in 2020 to record participation levels in 2023 and 2024, the resilience and passion of runners shine through! Don't miss the upcoming webinar on July 24 at 2 PM ET for highlights from the report. Sign up now and join the conversation about the future of running events. For more information and to download the report, visit https://lnkd.in/eVZPM4ae #RunningUSA #AthlinksInsights #NAC #RunningCommunity #PostPandemicRecovery #Runners #RaceTrends #PartnershipCelebration #EnduranceSports

Marketing. Real marketing. More important now than ever