Luisa García’s Post

Introducing this year's Holiday Gift Guide! We've got just about everything covered with gifts for your fashionistas, hostesses, sports fanatics, clean freaks, making sure that we've got gifts covered for everyone on your list. Visit the link in our bio to see what's on our list, then tell us where you're getting your gifts from in the comments below. (Or tag someone to make sure they get something for you!)

How can you use strategic communications to make yourself more newsworthy than your competitors? Black Friday is the perfect example of how storytelling can help your organization stand out from the crowd. Read more on our blog: https://lnkd.in/exUQDknA

🎤”I’m working late, cause I’m a singer”🎵 Ever dreamt of your favorite pop star serving you a coffee? Well, some lucky fans in London lived that dream! Sabrina Carpenter, the voice behind the hit single “Espresso,” swapped the stage for the steamer in a genius marketing move with Blank Street Coffee.🌟 🚀Here’s why this was a Latte Fun (and Smart!): 1. Fan-tastic Engagement: Sabrina brewed up more than just coffee—she brewed unforgettable fan moments! 2. Buzz-Worthy: Love it or critique it, everyone’s talking. That’s PR gold. 📈 3. Brand Blend: Partnering with trendy Blank Street Coffee hit the sweet spot, much like her upcoming ice cream collab with Van Leeuwen.🍦 Well, now you know ,why you can’t sleep, That’s that her, ESPRESSO…☕️🎵 👗 And let’s talk about her Fendi apron—because even baristas can be fashion icons, right? If you could have any celebrity serve you a drink, who would it be and what would they serve? Comment below and let’s get this convo brewing! 💬👇 #MarketingMagic #SabrinaCarpenter #EspressoLove #FanEngagement #BrandCollaboration #MarketingFun

Whether you agree or not…. Colour plays a significant role in the world where you and I live in. Consciously and unconsciously, it influences the perception you have about the things you see. You can wake up in the morning and be very enthusiastic about the day, cause the sky looks beautiful to you. Colour is one of the major elements that makes you feel that emotion. I dare you to count how many colours you've seen since you woke up, can you? That's why as a business owner, you cannot not pay attention to the colours you pick for your Brand, cause it affects the perception your audience have about your Brand. Yellow, Orange and Red trigger hunger. Food brands like KFC, The Place, use them for a reason. A signature colour can increase brand recognition by a whopping 80%, isn't that crazy? Colour is not just colour It has a psychological backing. Today is INTERNATIONAL COLOUR DAY Stay colour 🥳 P.S: What's your favourite colour? Mine is Blue, but I have a thing for Orange. #internationalcolourday #colours #businessowners #brandcolour

I found this advertising video to be thought-provoking, especially with Earth Day approaching. It prompts viewers to reflect on their consumer habits. Overspending not only strains our wallets but also burdens our planet with excess waste. If we embrace the mantra of 'reduce, reuse, recycle' in our daily lives, we can not only declutter our lives but also contribute to reducing waste and promoting a more sustainable lifestyle. I believe, encouraging a mindful consumption, aligns perfectly with Earth Day's theme this year, 'Planet vs Plastics'. Let's do our part, for a healthier planet! #earthday2024 #overspending #sustainability

Ah, Valentine's Day. 💘 All over the world today, couples will uncork bottles of wine. So I thought, how can I make that a little more chaotic? (JK. Well, maybe a little.) In lieu of real-life chaos, I opted to do a brand voice breakdown. I chose 2 very popular and VERY different winemakers, tried to crack their brand voice code, and then made them sound like each other. Enjoy. 😉 #brandvoice #branding

"What’s in a name?” - said the great Shakespeare a long long time ago. Little did he know that a few centuries later, names would mean everything. For all the words of wisdom the old man shared, this one perhaps is not his best. :) I’ll tell you why. 🌹 Plan a wedding. Rose, by any other name, would definitely not fetch the same at a florist.  🌹 If Lady Gaga were still Stefani Joanne Angelina Germanotta, we’d probably still be ‘bad romancing’ in oblivion. 🌹 Marilyn Monroe was born Norma Jeane Mortensen - not the kind of ‘name’ producers felt could be the face of sexual revolution in cinema.  🌹 Would you buy your shoes from Blue Ribbon Sports or Nike? 🌹 How about 'Backrubbing' instead of 'Googling' something? 🌹 Forget Pepsi, how about some 'Brad's Drink' with your fries? Names might not have been significant enough in an era of limited connectivity. But in an era of algorithms, personal branding, and search engines, names are important differentiators. After all, if Reginald Kenneth Dwight hadn’t changed his name, I wonder if we’d have known and enjoyed his music as much and if he’d have won the five Grammies (35 nominations), two Academy Awards, five Brit Awards, two Golden Globes and all the other honours that he did. #personalbranding #modernmarketing

#Monday #morning thoughts...I took this from someone on LinkedIn a while a while back and looked at it for a long time. When's the last time you thought about #branding and what your #colors mean? Over the last year I've started to embrace #red. Realizing along the way that not only were my two favorite sugary drinks at one point were Red Bull and Coke....I have a red #chicken on my #businesscard. My favorite bird is a #flamingo (pink a tint of red, hah). And #Taylorswift sells millions of records and her primary color was/is red. While I can't always see red because of my color issues I know this much...I really am #passionate about my #business, and what I get to do for a living. I am not massively eccentric by any means these days, but if you know or talk to me at all after a few minutes, you can surely see how red relates. How passionate I am, how excited and #intense I get about the things I work on. In my #opinion, branding color (next to #font choice) is one of the most important and often subtle aspects about marketing and getting people to buy from and trust in your business. Followed by #consistency and the correct #attitude and #message if you learn to use and harness this your business will get wings. (an ode to my former Red Bull drinking days)

Ever had your name whimsically reimagined on a Starbucks cup? Welcome to the club! 😂 A shoutout to the Bree’s, Brie’s, and Brianne’s – your uniquely spelled names are a badge of distinctiveness. 🌟 As a kid, seeking my name on a keychain was as likely as find your favorite discontinued lipstick shade – you've searched everywhere, but all you find are close, yet not quite perfect, matches. My mom's naming game? Ahead of its time! 💡 Now, I'm proud of my name's individuality, even as pop culture makes it familiar. Thanks, "Desperate Housewives"! 😜 To my fellow branding enthusiasts: let your business name be an echo of your authenticity. Let it simmer, let it resonate. Sidestep the common, embrace the unique – it's your brand's signature. ✍️ Locked on to that one-of-a-kind company name?  💯Pro Tip: Claim your digital space! Secure it everywhere - URL, socials, all the things! Start with namecheckr.com to ensure your brand stands out consistently. 🔒 Shoutout to all uniquely named souls in my life!  Tag a friend with a unique name and let's celebrate the authenticity in all its glory! 🥂✨ #UniqueIdentity #BeAuthentic #StandOutBranding #BrandConsistency #DigitalBranding #NameCheck #UncommonNames #HolisticHealthBranding #WellnessMarketing #AuthenticBrandStrategy #UniqueBrandNames #marketingwingwoman #holisticbranding

“It’s a sign,” Annie Reed (played by Meg Ryan) declares several times in my all-time favorite movie, #SleeplessinSeattle. First, when trying on her mom’s wedding dress & it tears. “It’s a sign,” Annie observes. Gut saying: Maybe Walter is not the guy for you. And finally, seeing the Empire State Building light up with a ginormous red heart. Gut warning, Walter is definitely no Sam Baldwin. Go for it. Earlier this week, I posted about following your Gut then having the Guts to go for it (as Annie eventually did). “It” being big, bold, courageous ideas.   “No guts, no glory”, I quoted the famous idiom. Words to live by if you want to crush life & achieve greatly.   Then, lo & behold, what should appear in my inbox? A repost of a Campaign Magazine UK article by Stu Bryan #ChannelYourInnerBadger.” https://bit.ly/4ae9D6q   It’s a sign. Perhaps the universe is trying to tell me & you something?   Bryan shares a story about a encounter with a Badger while walking down a quiet country road. Turns out the badger posed no threat as it scurried off into the sunset.   But it left Bryan wondering: “Does the advertising industry need to channel its inner badger?”   “We’ve become too cautious,” he writes. “Cowed by the sustainability debate, the cost-of-living crisis & political polarization, we skulk around in safe, shady spaces, whispering platitudes & cooing schmaltzy slogans we think consumers want to hear. That’s great-if you want to be a nice little dormouse that’s rarely noticed unless in the jaws of a cat.”   He goes on to say: “Many brands & agencies are hiding in the shadows. They may peek out to assess the scene, may even growl a little, but they soon retreat into the background in fear of potential hazards.”   No guts. No glory. No legend. No story.   Play it safe, brands caution. Don’t stand out. Having a POV can be risky. Even dangerous. Bad for your brand’s health & security. What will the board say?   Or you can take a risk. Challenge, surprise & entertain your audience. Provoke new ways of thinking. Spark some good friction. Do something remarkable. Something memorable. Make me feel something.   Think Nike’s Dream Crazy featuring the wildly controversial Colin Kaepernick.   Or Apple’s Think Different campaign.   These ideas stir something vivid within us while still maintaining sensitivity & sincerity.   Bottom line, if you don’t challenge yourself - or your audience - if you don’t take some risks to move forward, you & your brand will stagnate. Stand for nothing.   “So, be more badger. Put your brand out there. Be bold & think different. Let your values & authenticity guide you. But, most of all, don’t hide in the bushes where other more timid mammals skulk. Growl & charge onward.” Amen Bryan.   If, as Albert Einstein said, “The true sign of intelligence is not knowledge but imagination,” sign me up.   I’m Robin I build brave, bold brands that succeed. Like this post & want to see more? Ring the 🔔 on my profile And connect or follow me.