Lucio Hightower-Rojas’ Post

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Owner of Paradise Mulch

How To Improve Public Perception: If you have a public catastrophe, for example your restaurant sickened a ton of locals, you want to minimize the problem while still acknowledging it. There are two ways to do this: 1. Show it's a rare event 2. Show its affecting a small amount of people 1) Show how it’s a rare event: You can do this by mentioning how long you’ve been around and comparing it to make the problem seem rare. 2) Show how it effects a small amount of people Similarly to making it a rare event, you want to compare the amount of people who’ve been fine, with the amount of people who’ve had a problem. Ex: For the past 20 years we’ve served chili dogs to tens of thousands of people in Florida, but recently one of our chili dogs sickened one person. This is completely unacceptable.

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