Luci Cunningham’s Post

anyone in the restaurant business (or many other verticals in small business)... if you didn't kill it in 2023 with your gift card sales and digital offers, I've got something for you. I have successfully built and monetized a fairly substantial email list, especially focused at the appropriate time to sell gift cards. It's far from impossible to figure that your small restaurant could generate $3-12,000 with a short campaign. what does that do for you? Lots of front loaded cash flow today, and a dribble of redemption over the next couple months. It's ALMOST like magic. Dive into our community and lears simple and measurable tactics that not only get you moving in the right direction, but generating sales while you're sleeping. I know what I'm talking about, been in the game over 30 years. Opt in below and get our latest case study on how we launched our last sale, and generated over $16,000 in 7 days. (no b.s., happy to share proof) Thanks for sharing, look forward to connecting on the other side. Tony Marciante

#customerretention #lessonlearned: Recovery is the attempt to make up for a poor customer experience. If done right, the recovery action helps ensure vulnerable customers are kept and ultimately become lifelong, loyal customers dedicated to the brand. A good recovery action doesn't merely make up for the mistake, such as a refund or replacement. Rather, it goes beyond to make up for the inconvenience. For example, if something is amiss with your hotel room the front desk upgrades you to a suite. Perhaps a restaurant makes up for a mistake in your food order by providing a round of drinks and/or desserts for your table. The picture below shows my replacement hiking boots for pair that had a problem. Dick's Sporting Goods not only shipped the replacement pair, they tossed in a $25 gift card for my trouble. I recall a customer was waiting on a spare part when I worked as a planner at a global DC. This was for a component for which the backorder would take at least a week to fill. I offered them the entire assembly free of charge, including shipping, which could ship out that day. It's because I knew the value of reputation in the marketplace. Word-of-mouth is now, always has been, and always will be the most influential form of advertising, noting word-of-mouth in today's terms includes internet reviews. It is important to note that customers are much more likely to share negative experiences than positive ones.... why? Because there's no reason to brag that our meal order was correct, the flight was on time, etc. It was expected! What examples of recovery can you share? #customerretention #ascm #apics #cpim #cltd #cscp #ctsc #operationalexcellence #wordofmouthmarketing #reputationmatters #branding #leor

If your restaurant isn't building a huge list and blasting it to sell things throughout the year, like gift cards, you're missing out on tons of fresh revenue. One of our Sports Bar clients in St. Louis, generated $27,260 in gift card sales directly related to our campaigns. (see screenshot) What would an extra $27k during all the holidays mean for your restaurant? Christmas, Valentine's, Thanksgiving, new menu items, events... There are so many ways to make money from building contact lists, then communicating with it regularly to upsell and drive repeat visits.

The best way to get new customers into your restaurant? AND it's free! 𝗚𝗶𝗳𝘁𝗰𝗮𝗿𝗱𝘀. But not just any gift card - oh no. A gift card worth 3x the value that your customers actually buy it for. For example - if the card is worth £75, sell it for £25. (since your mark-up is likely 3x-4x it costs nothing!) It's seems counter intuitive in recent times which inflation, rising costs and a declining average spend but I disagree. Selling these such cards before popular holidays (Christmas, Valentines, Easter etc) is a great way to gain new customers 𝗟𝗲𝘁𝘀 𝗯𝗿𝗲𝗮𝗸 𝗶𝘁 𝗱𝗼𝘄𝗻 👇 - Sell £75 gift card to your existing customer for £25 - The customer gives you their email to redeem - Limit the offer to 2 per person (creates exclusivity) and make them redeemable during typically off-peak periods - Your customer looks great to their family and friends when they present them with the gift - You acquire 2 new customers for free - Wow the guests with what you do best!! And BOOM!! 2 new happy customers who then go and tell a few of theirs friends and before you know it, word of mouth is compounding in your favour! Yeh, you're welcome 🤗

Absolutely agree with this R365 article on Restaurant Gift Card Best Practices! 🎁 The holiday season is right around the corner, and the question is, "Are you prepared for the season of gift-giving?" Gift cards are a lifeline for immediate cash flow, fostering customer loyalty, and attracting new patrons. The emphasis on integrating with POS systems, considering discounts, and promoting across various channels is key for success. A well-executed gift card program boosts revenue and builds lasting customer relationships. Nice one, Nate! #RestaurantSuccess #GiftCardStrategies #Restaurant365

👻 "Holiday creep" is REAL! I mean, who needs Halloween costumes when you can already find Christmas decorations on the shelves? But seriously, retailers, it's time to start thinking about the 2024 holiday season and how you can make it a profitable one. In our latest blog post, we're sharing "The Ultimate Guide to Preparing for the 2024 Holiday Season" and why gift card promotions should be top of mind. Get ahead of the game and make this holiday season one to remember! Read the full post below. #HolidaySeason #GiftCardPromotions #RetailTips

If you want to drive immediate cash flow and encourage repeat sales this holiday season, our #SnappyPowered gift card platform is the way to go! Offering digital or physical gift cards is a no-brainer for any successful restaurant. Gift cards are a great way to introduce yourself to new diners or encourage existing diners to make repeat visits. When paired with a Snappy membership program, gift cards allow you to gather information about your guests so you can create tailored marketing campaigns. Ready to get started? DM us with your email and we will send you more information about how gift cards can help boost your bottom line! #GiftCard #DigitalGiftCard #MembershipProgram #RestaurantTechnology

Me: I need to buy all of these food items, some of which need to be weighed, plus a gift card that needs to be activated, I have coupons, I need to enter in a loyalty code, I have several items without bar codes, and I need to buy bags and place all the items into those bags. Oh, and I may need to get change or cash back. Supermarket: No problem, you can use the self-checkout. Me: I have one item, boxed and labeled, to return. I just need to scan a QR code from my phone and drop it off in a bin. Store: Sorry, you have to wait on this long line and have a person help with that. 🤔 The modern age is great and all, with so many conveniences, but so many customer experiences are still backward... #makeitmakesense #cxinsights

Americans are expected to spend nearly $30 billion on gift cards this holiday season. Restaurant gift cards are the most popular, making up one-third of those sales. But what happens to the money when a gift card goes unused? It depends on the state where the retailer is incorporated. In some states, retailers must work with unclaimed property programs to return money from unspent gift cards to consumers. Make sure to use those gift cards before they expire. #GiftCards #HolidayShopping #Retail #UnclaimedProperty https://brev.is/e75r7